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Walkers apologises after competition saw Gary Lineker holding pictures of serial killers and paedophiles

Walkers has deleted the offensive videos, but most have been preserved by quick-off-the-mark Twitter users.

WALKERS CRISPS HAS apologised for a selfie competition which was hijacked by pictures of serial killers.

walkers wave Twitter / @walkers_crisps Twitter / @walkers_crisps / @walkers_crisps

The crisp makers launched a competition to win tickets to the Champions League final inviting competitors to tweet Walker’s their selfies, which would be featured in an automatic video starring their spokesman Gary Lineker.

However, the competition was taken over in typical internet fashion.

Soon, Gary Lineker was inadvertently saying “Nice selfie!” to people like Fred West and Rolf Harris:

walkers Twitter Twitter

walkers wave2

The joke replies started trending on Twitter in the UK and Ireland:

Tweet by @Trendsmap Ireland Trendsmap Ireland / Twitter Trendsmap Ireland / Twitter / Twitter

Walkers has deleted the offensive videos, but most have been preserved by quick-off-the-mark Twitter users:

Tweet by @Ben Ben / Twitter Ben / Twitter / Twitter

Tweet by @Graham Love Graham Love / Twitter Graham Love / Twitter / Twitter

Tweet by @NME NME / Twitter NME / Twitter / Twitter


The company has apologised to the public for the videos, saying that they are upset by the automated tweets being hijacked.

We recognise people were offended by irresponsible and offensive posts by individuals, and we apologise. We are equally upset and have shut down all activity on Walkers Wave.

They have shut down all activity on the ad campaign.

With reporting by Valerie Loftus for

Read: ‘€100,000 was spent on pens and medallions for retiring university staff’

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