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# pr - Tuesday 15 January, 2019

'Is this the best a man can get?': Gillette under fire for new #MeToo advert

Praise and scorn has been poured on the shaving brand’s new ad, with Piers Morgan one of those unimpressed.

# pr - Saturday 13 October, 2018

From The Daily Edge Biting the Big Apple: One PR girl on making the move from Cork to New York Moving To New York

# pr - Sunday 16 September, 2018

Shane Ross press release congratulates 'Dominant Puspure' for gold medal... but that's not her name

“Dominant Puspure dominated her rivals,” a quote from Minister Ross said, but a spokesperson said he had only seen the correct version of the release.

# pr - Sunday 18 March, 2018

Taoiseach's role in proposed Garda PR campaign called 'jaw-dropping'

The discussions came at a time when the publication of CSO figures was hotly debated.

# pr - Sunday 7 January, 2018

Government spent over €200k promoting the Public Services Card PR

Government spent over €200k promoting the Public Services Card

The rollout of the card sparked a storm of publicity about its use last year.

# pr - Tuesday 10 October, 2017

Revealed: Taoiseach's new communications unit to cost €5m next year PR

Revealed: Taoiseach's new communications unit to cost €5m next year

The Taoiseach previously said the new unit would be cost neutral.

# pr - Thursday 31 August, 2017

Varadkar says his new separate PR unit has cost nothing to date

Those in opposition have dubbed the new communications unit the Taoiseach’s own “spin machine”.

# pr - Friday 28 July, 2017

There's been a surge in complaints about Irish 'influencers' plugging products Exclusive

Three times the amount of complaints have been received so far in 2017 compared to all of last year.

# pr - Thursday 25 May, 2017

Walkers apologises after competition saw Gary Lineker holding pictures of serial killers and paedophiles

Walkers has deleted the offensive videos, but most have been preserved by quick-off-the-mark Twitter users.

# pr - Tuesday 10 March, 2015

From The Daily Edge Somebody left oversized suitcases all over Dublin and here's why* Suits You

# pr - Saturday 12 July, 2014

Should we believe Garth's 'aw shucks' schtick? We asked the PR experts...

Brooks says he never saw the problems coming… But there’s been opposition to the gigs for months.

# pr - Thursday 3 July, 2014

From The42 Colombian president announces public holiday for World Cup quarter-final PR

Colombian president announces public holiday for World Cup quarter-final

Juan Manuel Santos is building up a serious amount of goodwill with this move.

# pr - Sunday 8 June, 2014

From The Daily Edge UPDATE: Paddy Power did not cut down a single Amazonian tree Pr Power

UPDATE: Paddy Power did not cut down a single Amazonian tree

But it wasn’t Photoshopped either…

# pr - Friday 2 May, 2014

Max Clifford to be told today if he's going to jail over sexual assaults

The PR guru was found guilty of eight counts of indecent assault.

# pr - Thursday 20 March, 2014

Column: If you’d like to work in an industry, don’t be discouraged by negative perceptions

The obstacles preventing women from reaching their full potential in the workplace are being steadily dismantled, writes Mairead Fleming.

# pr - Wednesday 19 February, 2014

From The Daily Edge Insomnia Coffee's response to the GSOC scandal is absolute PR genius Gsoc

Insomnia Coffee's response to the GSOC scandal is absolute PR genius

Finally, this scandal has a winner.

# pr - Tuesday 4 February, 2014

From The Daily Edge Have you seen Dublin Bus's new mascot? Buscot

Have you seen Dublin Bus's new mascot?

He’s called Noel, and he’s a football on a stick.

# pr - Friday 24 January, 2014

Column: Ignorance, avoidance, distortion – media coverage of the Corrib gas project has failed

The Irish media has failed to properly report on the local community’s resistance to Shell in Mayo. The reason? Journalism has fewer and fewer resources to filter the truth from the propaganda, Harry Browne writes.

# pr - Friday 6 December, 2013

Michael O'Leary takes customer service to a new level by checking boarding passes himself

Michael O’Leary gets his hands dirty and checks Ryanair passangers boarding passes at Terminal 1 today.

# pr - Wednesday 4 September, 2013

"It was a really stupid thing"... SDLP politician quits after payments scandal

Dublin-born Conall McDevitt is to quit politics with immediate effect after failing to declare earnings from a PR company.

# pr - Sunday 25 August, 2013

Bill O'Herlihy says FF and FG should consider going into coalition

The broadcaster said Ireland’s Civil War-based divisions have become a “damaging anachronism”.

# pr - Tuesday 13 August, 2013

Column: Pre-Budget politics - lies, damned lies and a gullible public

The campaign to pummel the public into submission with ‘strategic’ pre-Budget scaremongering has begun in earnest – and the media is lapping it up, writes Paul Allen.

# pr - Wednesday 31 July, 2013

From The Daily Edge Chicago Tribune's perfect response after they put a kitten on their homepage Pussy Love

Chicago Tribune's perfect response after they put a kitten on their homepage

That really should say “puuurrfect”, but we couldn’t bring ourselves to do it.

# pr - Friday 26 April, 2013

Update: Max Clifford charged with 11 counts of indecent assault

Publicist Max Clifford has been charged with carrying out the offences between 1966 and 1985. He has issued a statement about today’s decision.

# pr - Saturday 9 March, 2013

Kony 2012: One year later, Invisible Children still focused on ending violence

This time last year the world first saw the Kony 2012 viral YouTube video. The producers say that although he is yet to be apprehended, they are still focused on ending LRA violence.

# pr - Sunday 24 February, 2013

Column: In a celebrity obsessed world is it any surprise we love the red carpet drama

With the glitz and glamour of the Oscars hitting our screens tonight, Kim Cadogan questions why we obsess over the clothing choices of the rich and famous.

# pr - Sunday 3 February, 2013

Childers calls for Irish PR firms to declare tobacco clients

Childers said clients should be aware of certain Irish PR firms, which she claimed were “representing the tobacco industry and not being open and transparent about it”.

# pr - Friday 7 December, 2012

Max Clifford: allegations are 'damaging and totally untrue'

The well-known publicist was arrested yesterday as part of the investigation into sex offence claims against Jimmy Savile and ‘others’.

# pr - Thursday 6 December, 2012

Max Clifford arrested as part of Savile investigation - reports

Celebrity publicist Max Clifford is being questioned by police in London on suspicion of sexual offences, according to reports.

# pr - Friday 12 October, 2012

From The Daily Edge Excruciating Model Photo Op of the Day No Comment

Excruciating Model Photo Op of the Day

Argh! Oh, hold on…

# pr - Thursday 19 January, 2012

Businesses club together to host party for 500 homeless people

President Higgins takes up role performed by Mary McAleese to greet diners at Annual Lions Club party for vulnerable Dublin citizens.

# pr - Sunday 19 June, 2011

Former government minister uses LinkedIn to find jobs

Noel Dempsey has found work advising local authorities since leaving government.

# pr - Thursday 9 June, 2011

Protest planned as blood-sports group shortlisted for award

Pro-blood sports lobby group RISE has been shortlisted for a PR award – a move that animals rights campaigners have condemned, saying the group’s claims that animals do not suffer when hunted are “utterly false and easily refuted”.

# pr - Thursday 28 April, 2011

From The Daily Edge Mayor to fill the Mansion House with whiskey. Or something. Whiskey Nation

Mayor to fill the Mansion House with whiskey. Or something.

“Whiskey paradise” to take over the residence of the capital’s First Citizen.

# pr - Wednesday 30 March, 2011

The Daily Fix: Wednesday’s round-up of the evening’s top stories – and the interesting tidbits of the day.

# pr - Thursday 3 February, 2011

Is this the toughest job of the week?

Aer Lingus are looking for a new staff member: an internal communications officer to liaise between management and staff.

# pr - Friday 13 August, 2010

THE CHURCH of Jesus Christ of Latter-day Saints – colloquially referred to as the Mormon church – is a Christian religion that was founded in Upstate New York in 1830.

According to the church, in 2009 there were 13,824,854 Mormons worldwide – with over six million believers in the United States alone.

Ireland has small Mormon community, consisting of about 2,799 members.

What is Mormonism?

Although the church is considered a Christian faith, it is seen as distinct from Roman Catholic, Protestant, and Orthodox Churches, because of  significant difference in beliefs and teachings.

This basically comes down to the Mormon cannon, which contains four scriptures. Like other Christian faiths, Mormons read the Bible (both Old and New Testaments); however, is is the remaining three books in the Mormon cannon that mark a departure from a traditional Christian faith: the Book of Mormon, the Doctrine and Covenants, and the Pearl of Great Price.

These scriptures contain revelations by the religion’s founder, Joseph Smith, which Mormons believe are missing parts of the Bible.

In everyday practice, Mormons are expected to abstain from alcohol, tobacco, coffee, tea and premarital sex. They are also expected to give 10% of their earnings to charity.

Criticisms of the faith

The motivation behind a new video campaigns launched in the States, which attempts to show Mormons as regular people, is likely to be the fact that the religion has many detractors.

From its inception, the church has been regraded warily by non-believers.

The church’s practice of polygamy came under such heavy criticism that by the end of the 19th century the practice was officially abandoned (although, unofficially, it continues to be practiced by some).

More recent criticism has also focused on accusations of racism, sexism, homophobia and historical revisionism within the church.

Video campaign

The videos feature artists, surfers, skaters and other people who seem to be generally nice and all-round normal. And while we have to admit that it’s a little uncomfortable to watch the inevitable “shock reveal” that they are Mormon, which seem to have a bit of a confessional tone (“My name is Josh, and I’m a Mormon”), it’s easy to see why the church feels it needs better PR considering other ‘informational’ videos that have been produced in the past, like this one.

Some of the videos:

Hi, I’m Joy. I grew up on Hawaii, love my Savior Jesus Christ and am a Mormon

Hi, I’m Emily I’m a wife, a mother & a public health professional. I’m a Mormon

Hi, I’m Josh, I am a follower of Jesus Christ so yep, I’m a Mormon

Hi, I’m Ron I spent most of my career working to put men and women into space. I’m a Mormon