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lads mags

A massive sexism row has led to Zoo Magazine being pulled from an Australian supermarket

The whole country is talking about it.


LADS’ MAG ZOO Weekly has been pulled from the shelves of a prominent Australian supermarket following a massive campaign down under about its content.

Coles supermarket announced the removal of the mag from its shops yesterday, saying it was a commercial decision.

The hashtag #BinZooMag had become popular on social media in Australia over the last few months

petition was set up to take it out of the Woolworths supermarket chain


The petition has received over 39,000 signatures so far, with the reasoning of the anti-Zoo campaign being:

There’s tips to coerce girls into having sex using alcohol. They use photos of young girls lifted from teen porn sites. Promotions for best shot of your girlfriend’s breasts.
That’s what’s inside Zoo magazine – and it’s still sitting on the shelves of Woolworths as “family friendly” products. It sits next to kids magazines.

One employee of Coles supermarket was said to have made a complaint about having to sell the magazine

As Mashable reports this morning, Coles say that there is no direct link between the removal of the lads mag and the campaign. But Collective Shout, above, who started it aremost certainly claiming it as a win – and have started a national conversation on the issue.

The main focus of the campaign was for the staff of those supermarkets

And the content of the magazines

The decision has sparked a massive national discussion, with mostly praise on Twitter so far


First published on, written by David Elkin.

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