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Future of Ireland

These 12 beautiful photos show Ireland at its absolute best

Now that’s a nice start to Monday morning.
6.10am, 9 Nov 2015
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SELF-TAUGHT PHOTOGRAPHER David Gerulis took some spectacular photos around the country as part of a study about Ireland’s future.

The ‘Future of Ireland’ nationwide study asked people what matters to them in Ireland today and what they believed the future will hold, both for them personally and for Ireland as a whole, in 2025.

It found that Ireland’s values and priorities have changed significantly but that people are optimistic for the future.

As part of the research, Gerulis took photos around the country highlighting what Ireland looks like in 2015:

These 12 beautiful photos show Ireland at its absolute best
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  • Dublin City Centre

    In the heart of the city - the majority (58%) anticipate Dublin becoming less important commercially and politically compared to other Irish cities by 2025.

  • Cahir, Tipperary

    Town or country? More people think it unlikely (60%) than likely (15%) that there will be a decline in the urban rural divide ; though considerably more would welcome a narrowing of the differences than not (35% vs 24%).

  • Cahir, Tipperary

    The essence of Irishness – but the majority (52%) of people agree that the things that make Ireland different from other countries are fast disappearing. Even 41% of under 25s feel that a sense of Irish

  • Ardmore, Co. Waterford

    Getting away from it all - 50% of our respondents stated that work/life balance was the second most important ingredient of happiness.

  • Waterford City

    Age cannot wither us - 75% of over 60s anticipate taking greater responsibility for their own health in the next few years rather than relying on others.

  • River Liffey, Lucan

    Messing about on the river – over half expect the statutory retirement age to have risen to 75 by 2025, an outcome 70% would be unhappy about!

  • Dalkey, Co. Dublin

    Climb a mountain – and monitor the benefits – over half (52%) of adults living in this country would be willing to wear technology to measure their fitness in order to pay lower health insurance premiums.

  • Glendalough, Co. Wicklow

    Environment matters - the majority (69%) of Irish people do think it will be more important to use energy from renewable sources in the future.

  • Dublin City Centre

    There’s no place like home – and the majority (57%) of people agree and say they would prefer to live in Ireland than anywhere else.

  • Phoenix Park, Dublin

    Fed up being stuck in traffic? The simpler life? Over 1 in 5 expects to sell up and opt for a simpler life by 2025, reaching 31% of those aged 45-59 in our survey.

  • Bull Island, Dublin

    Health and wellness is alive and swimming in Dublin Bay - 52% of the population believe that free Universal Healthcare is the top ingredient for happiness in the future.

  • Celbridge, Kildare

    Home is where the heart is - but nearly half (47%) expect most people will rent rather than buy their homes by 2025.
  • In the heart of the city - the majority (58%) anticipate Dublin becoming less important commercially and politically compared to other Irish cities by 2025.
  • Town or country? More people think it unlikely (60%) than likely (15%) that there will be a decline in the urban rural divide ; though considerably more would welcome a narrowing of the differences than not (35% vs 24%).
  • The essence of Irishness – but the majority (52%) of people agree that the things that make Ireland different from other countries are fast disappearing. Even 41% of under 25s feel that a sense of Irish
  • Getting away from it all - 50% of our respondents stated that work/life balance was the second most important ingredient of happiness.
  • Age cannot wither us - 75% of over 60s anticipate taking greater responsibility for their own health in the next few years rather than relying on others.
  • Messing about on the river – over half expect the statutory retirement age to have risen to 75 by 2025, an outcome 70% would be unhappy about!
  • Climb a mountain – and monitor the benefits – over half (52%) of adults living in this country would be willing to wear technology to measure their fitness in order to pay lower health insurance premiums.
  • Environment matters - the majority (69%) of Irish people do think it will be more important to use energy from renewable sources in the future.
  • There’s no place like home – and the majority (57%) of people agree and say they would prefer to live in Ireland than anywhere else.
  • Fed up being stuck in traffic? The simpler life? Over 1 in 5 expects to sell up and opt for a simpler life by 2025, reaching 31% of those aged 45-59 in our survey.
  • Health and wellness is alive and swimming in Dublin Bay - 52% of the population believe that free Universal Healthcare is the top ingredient for happiness in the future.
  • Home is where the heart is - but nearly half (47%) expect most people will rent rather than buy their homes by 2025.

The findings are based on diaries, focus groups and an online survey from over 1,000 people across the country in July and August.

OMD media agency commissioned the research, with the support of Ulster Bank.

Read: Murder, grave digging and exploitation: These six images changed Ireland>

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