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Dublin: 8 °C Tuesday 21 October, 2014

#Advertisements

# advertisements - Wednesday 1 October, 2014

Love old ads? A whole load of them are set to be archived

Several organisations have been awarded funds from the BAI to archive old programming, music and advertisements.

# advertisements - Tuesday 23 September, 2014

Newbridge ad deemed too sexy (not the Ronan O’Gara one)

The advertisement was deemed ‘overtly sexual in nature’ and ‘provocative’ by the ASAI.

# advertisements - Monday 14 July, 2014

From Business ETC A third of ads for financial services ‘do not meet guidelines’ Banks

A third of ads for financial services ‘do not meet guidelines’

A Central Bank survey assessed almost 300 advertisements from 23 different firms.

# advertisements - Wednesday 25 June, 2014

From The Daily Edge Amnesty International apologises to Iggy Pop over ‘Justin Bieber’ ad Pop Off

Amnesty International apologises to Iggy Pop over ‘Justin Bieber’ ad

The charity used the rocker’s image without his permission, and he wasn’t happy.

# advertisements - Thursday 10 April, 2014

From The Daily Edge Dan the Lucozade Guy goes gallivanting around Ireland in new ad Awesome Kinda Energy

Dan the Lucozade Guy goes gallivanting around Ireland in new ad

Bog-snorkelling, seaweed-bathing, Sandycove-ing…y’know, the usual stuff.

# advertisements - Monday 3 March, 2014

From The Daily Edge Woman takes out newspaper ad to give husband a whopping burn Baby Mama Drama

# advertisements - Thursday 21 November, 2013

From The Daily Edge 11 gloriously vintage adverts for Cadbury’s chocolate Dairy Milk

# advertisements - Tuesday 2 July, 2013

From The Score 9 Americanisms that have invaded the sports we love Soccerball

9 Americanisms that have invaded the sports we love

From sponsored goal highlights, half-time interviews and cutting to commercials midway through a match.

# advertisements - Monday 24 December, 2012

From The Score RTÉ Sports Awards: shower of adverts rain on Katie Taylor’s victory parade Bills To Pay This post contains videos

RTÉ Sports Awards: shower of adverts rain on Katie Taylor’s victory parade

The state broadcaster has released a full, uninterrupted version of the Olympian’s acceptance speech after she captured the sportsperson of the year prize.

# advertisements - Monday 7 May, 2012

“Put a bit of butter on the spuds André”: Our favourite Irish ad catchphrases

Will we ever find out who was taking the horse to France? Or how exactly Sally O’Brien might look at you? Revisit some favourite Irish ad catchphrases…

# advertisements - Tuesday 30 August, 2011

Food and drink ads aimed at children to be probed

Broadcasting watchdog looking for public’s input on how food and beverages should target children.

# advertisements - Wednesday 9 March, 2011

From Business ETC BAI allows paid product placement on some TV shows Product Placement

BAI allows paid product placement on some TV shows

Entertainment shows like The Apprentice will be able to charge for product placement – but children’s and current affairs shows won’t.

# advertisements - Friday 8 October, 2010

From The Daily Edge You expect us to swallow this? Endorsements This post contains videos

You expect us to swallow this?

We get the connection between Jedward, pizza and The X-Factor – but what in the name of Ronald McDonald do we think of the rest of these celebrity food hook-ups?

From The Daily Edge Republican candidate reassures the public she ‘didn’t go to Yale’ Campaign This post contains videos

Republican candidate reassures the public she ‘didn’t go to Yale’

US Senate candidate in Delaware Christine O’Donnell attacks Democratic opponent Chris Coons in latest campaign advertisement

# advertisements - Tuesday 27 July, 2010

ONLINE ADVERTISING now makes up 10% of the Irish market with a spend of almost €100m in 2009. The figures for 2009 so significant growth in the online sector, it was the only ad sector to enjoy growth in 2009.

The number of people on the internet has increased from 2.8m to 3.2m and the average time spent online went from 10 to 13 hours a week.

Suzanne McElligot, CEO of the Interactive Advertising Bureau in Ireland said the 10% barrier is a critical one but she expects advertising to grow in the country.

McElligot said while many traditional media outlets saw their markets fragment this was not the case with online advertising. Speaking to Morning Ireland she said online audiences as very desirable and added that online advertising is all about engaging consumers and that it represents real value for money.

But all is not lost for traditional media. There has been a 13% year-on-year increase in TV ad spending according to The Guardian.