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Dublin: 12 °C Sunday 19 May, 2013

Tourism Ireland wants to increase American tourist numbers by 20 per cent

More than one million Americans are expected to visit Ireland this year, spending more than $1 billion – and Tourism Ireland wants to see this increase even more.

Dublin Airport
Dublin Airport
Image: Julien Behal/PA Wire

TOURISM IRELAND HAS unveiled an ambitious plan to increase the number of American visitors to Ireland by more than 20 per cent.

The new three-year plan called ‘Make Ireland Jump Out’  focuses on marketing specific things that Americans like about Ireland, and aims to see a greater share for Ireland of all travel by Americans to Europe, as well as an increase of more than one fifth in US visitors between 2013 and 2015.

More than one million Americans are expected in Ireland this year, spending more than $1 billion, Tourism Ireland said.

Tourism figures in Ireland have been slowly increasing after cratering during the depths of the recession. The number of people who visited Ireland at the end of 2012 increased by almost 4 per cent compared to the previous year, with American visitors making up the single biggest increase.

Minister for Transport Leo Varadkar said the new approach will focus on specific things that Americans like about Ireland, such as golfing breaks.

Tourism Ireland says it will target new groups, such as young independents – couples or groups of friends, typically in their late 20s, who are web savvy and relatively affluent – as well as middle-aged explorers – aged between 40 and 55, interested in history and culture – and mature couples.

“This strategy gives us a platform to build on the incredibly positive buzz building up around The Gathering Ireland 2013, which has already made Ireland one of the recommended places to be this year for the New York Times, USA Today and Fodor’s,” said Minister Leo Varadkar.

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Comments (26 Comments)

  • Simple solution, have the airlines reduce there ridiculous fares.
    A family of 4 pay a little under 4000 dollars to fly, add a car hotel etc it makes it out reach for most people.

    Reply
  • If we want more tourists , were gonna have to up our game . We need to before helpful and mannerly , stop spitting on the pavements , stop overcharging for food/ coffee etc. We need to show some of that friendliness were supposed to have instead of the surliness : and our hotels need to make more of an effort with all tourists , not just Americans, with our own people on their holidays too. We can’t expect tourists to love it here if we as a people don’t show our best side. I think an ad campaign for this wouldn’t go amiss ‘!

    Reply
    • “stop sitting on the pavements”

      Solid advice

      now if we just had an ad campaign with this advice we could end homelessness and addiction

      Reply
    • Let’s make Ireland the premier Ecotourism destination in Europe. Green image internationally. Small island population. Abundance of natural resources waiting to be harnessed :)

      Reply
    • Why are they just settling for a 20% increase?An extra 1 person for every 5 that comes already?Typical low expectations and target standards on a government agency.They dont want to aim too high in case they dont meet it! Pathetic. Can you imagine a German agency saying the same?..not a chance!!They should be looking to double the figures we have now!If they dont meet 100% at least they’ll achieve a hell of a lot more than 20%!!!Tourism Ireland really needs to get its act together.They should be liaising with Irish Airlines and foreign airlines and creating package holidays at affordable prices like Spain etc using all the resources we have …scenery, culture, fishing, history, surfing, genealogy,gaeltachts, golf, education, the “craic”!!!Push the boat out folks because we need millions of tourists entering Ireland to fill up the empty hotels and b&b’s!!And its not just Americans we need to get here…we need to entice mainland Europeans here( a market of 500 million who can readily access us with cheap flights!)Prices still need to come down though to attract people….the tourist sector should be looking at volume of people rather than profit per head.If Tourism Ireland a privately run company..20% would be laughed at!

      Reply
  • We need to cop on as citizens and as a country and get our act together before we invite anyone here. We need better customer care and a far better service in the tourist industry and indeed a better attitude from the Irish citizen. Could you imagine how we be if we didn’t have Polish people working in hotels and services here.

    Reply
  • To be honest, even with the so called “lower prices” these days, Ireland is still terribly expensive. The last time I was there, I spent so much money and I didn’t buy anything aside from food and petrol.

    Reply
    • Visit Norway. Then reassess that thought. When I visited Norway the amount of Chinese tourist really struck me, I wonder how the Norwegian tourist board are doing that and can we simply copy it.

      Reply
    • I can’t agree or disagree when it comes to Norway because I have never been there, but there is no reason for the prices in Ireland to be as expensive as they are. For example if you look at 2 identical products for sale, one of them for sale in France, the other for sale in Ireland, almost guaranteed that the Irish product is much more expensive.

      Reply
    • you’re spot on Vincent, the Australian tourist board were very quick to respond to a changing market. They realise that the day of the European tourist is gone so they have invested heavily in promoting the place in China.

      Ireland as a destination isn’t well promoted downunder which is a wasted opportunity as they are cashed up and there is a massive Irish diaspora here. Italy seems to be the holiday destination of choice for Aussies of Irish or British extract.

      Reply
  • Though I love this country and I have been very fortunate. There is a minority of Irish people who whinge about non-Irish threatening there way of life. This attitude is displayed in their actions and communications. It is often seen in the response comments to these articles…. My point is this…. America is a country of many different colors and races. Is Ireland sure they can make these Americans welcome here? Will these American visitors become targets of abuse? Will the anger held by some tarnish their experience? Is it true, that it is OK for Americans to come with money in their pockets for a visit? But staying is a different matter?

    Remember…. A tourist may see all the good of this country and return to make Ireland their home.

    Reply
    • Marlon I don’t it would be necessarily good for the economy if tourists came back to live. The rest of your points seem sincere and valid.

      Reply
    • Hey Kevin… Thanks for your comment. I’m sure that many Irish Natives, as yourself, are concerned about immigrants due to the current state of the economy. I’m also sure that this concern by many has nothing to do with malice or prejudice, but has a lot to do with fear. The fear of how much further down the hole can we go? Or, will these persons become a responsibility of the government?

      I would like to put forward these arguments: 1) Tourists who fall in love with this country, like myself, can bring skills and resources. I relocated to this country with a pocket full of money, several college degrees and loads of work experience in many different industries. 2) Should America stop allowing Irish Natives to relocate to America? America has accepted many emigrants from Ireland for over 150 years. America has permitted many to immigrate to its land, when the American economy was good and when it was bad. Furthermore, the Irish Government is lobbying US Congress to forgive illegal Irish aliens and give them automatic citizenship.

      Again, I know you mean no malice or prejudice. But tourism, immigration and emigration should have certain reciprocity.

      Reply
  • Mack 18/01/13 #

    Leo, can you also reduce the costs of taxi from the airports by 20%, followed by the amount of puke in temple bar by 20% or how about 20% less bullshitting and more action… how many of your bird brain ideas are a reality. Metro north to the airport? Safe Cycle lanes? Regulation of taxi and public transportation. ? Do yourself and shatner have a side bet on who’s name is in the papers more… both elected to do a job but have interest in any other business that what they are voted in to do. Christ every time I see your name I have to see what hair brained idea you have and then what public body shattner will cut to get his media headlines…. just gone 8 and you put me in a bad mood… look after Irish tourism and the Americans will come.

    Reply
  • An increase of 20% over what figure? All very well to talk percentages, give us “real” figures for tourists not the number of people (visitors) that pass through our ports of entry. Honesty is what the country needs not the usual Semi State BS.

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  • Why not 30% or 40%? :-)

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  • This is good news and by initial reports should be doable.

    Tourism is not the great hope but it is an important part of the jigsaw, same as agriculture and food is, same as start up IT companies, same as exports, and everything else.

    Reply
  • OU812 18/01/13 #

    Do up some of the ghost estates & offer free accommodation. We’d get more than 20%.

    Reply
  • More hairbrain schemes by those in power.

    Instead of concentrating on investing in something the state can actually control like the development of indigenous industries, we’ll focus on trying to build an industry like tourism that relies on the whims of fat Yanks

    Reply
    • Mack 18/01/13 #

      A nonot

      Reply
    • Mack 18/01/13 #

      We try that again.. Another 9-11 type event and the Americans will never fly again, a false economy that can disappear with bad weather or ash clouds … even out of the control of the minister of the environment.

      Reply
    • That’s why coaxing more Brits to come and visit Ireland is very important. They keeping banging on about numbers being down from the UK, unfortunately this is mainly due to the reputation Ireland has as being an extremely expensive country to visit for a short holiday.

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    • Before we make pejorative statements on “Fat Yanks” who spend their hard earned money and often lifetime savings to come here and spend their money and experience this country and guess what INVEST !! – I feel some rebuttal is due – BE IN NO DOUBT It is the “whims” of FAT IRISH people that makes this country un-competitive, corrupt, litter strewn, often lacking in courtesy, woeful service at times and in places,and lacking in infrastructure…I could go on..but I chose to see the positive in Irish people whom in general are not so hostile as the individual who refers to “fat yanks”.

      Yours sincerely

      YANK.

      Reply
    • when you refer to “investment” I assume you’re referring to the companies who invest and then with a moments notice leave when there’s cheaper labour in Eastern Europe/China??

      Reply
  • it 18/01/13 #

    If they want more americans
    start another war in some part of the world and put the soldiers in transit through Shannon in their stats oh wait that’s exactly what they are doing.!!!

    Reply

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