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Dublin: 1 °C Wednesday 17 January, 2018
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Adidas sorry for email praising those who 'survived' Boston Marathon

On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing.

Runners head to the finish line in the 121st Boston Marathon on Monday.
Runners head to the finish line in the 121st Boston Marathon on Monday.
Image: AP Photo/Elise Amendola

ADIDAS HAS APOLOGISED for sending out a marketing email praising customers it said “survived” this year’s Boston Marathon.

The subject line of the email sent yesterday by Adidas Running read: “Congrats, you survived the Boston Marathon!”

On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in that attack.

The sports apparel company quickly apologised, saying it was “incredibly sorry” for the “insensitive” subject line about Monday’s race.

At least two survivors of the 2013 bombing participated in this year’s race.

Adidas says the marathon is “one of the most inspirational sporting events in the world.”

“Every year we’re reminded of the hope and resiliency of the running community at this event.”

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