THE DISNEY STORE in Dublin has had to take action against the demand for characters from one of the brand’s most famous franchises.

In the build-up to Christmas, Frozen’s Anna and Elsa dolls are proving so popular that the store will be limiting customers to two of each character from the film.

A representative from the store explained to TheJournal.ie that “guests can only purchase two or less of the same item from Frozen. You could buy two Elsas and two Annas if you wished.”

It is understood that a similar policy is being adopted at some Disney Stores in the United States.

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Since being released in November last year the film has proven to be extremely popular. Back in April, a set of limited edition Frozen dolls were being sold on Ebay for $8,000 (€6,410).

If you’re wondering what all the fuss is about, here’s a sing-a-long version of ‘Let It Go’ – a song you’re probably be all too familiar with if you have children under 10.

Read: Breaking Bad meets Frozen with brief but hilarious results

Also: Parents are losing their minds over sold-out Frozen toys