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In pictures: ISPCC casts Jedward in a new light

A NEW ISPCC campaign features Jedward as you’ve never seen them before.

The posters portray the duo with cuts and bruises to their faces, and the slogan “imagine if every child knew that nothing can ever happen that can’t be fixed by someone who cares”.

Other well known faces like Westlife manager Louis Walsh and actress Saoirse Ronan are also taking part in the series of posters.

An ISPCC spokesperson has told TheJournal.ie that the campaign will be officially launched on Monday. It’s not yet clear if it will extend beyond the posters.

Jedward, aling with Saoirse Ronan, Westlife, Louis Walsh, Brian O’Driscoll and many other well-known names are ISPCC ambassadors.

The ISPCC’s recent ‘I Can’t Wait Until I Grow Up’ campaign featured a video which some felt went too far. A Journal.ie poll revealed that the majority of people felt that the video, which depicted violence against a small boy to be “graphic but real”.

In pictures: ISPCC casts Jedward in a new light
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  • New ISPCC campaign

    Actress Saoirse Ronan.
  • New ISPCC campaign

  • New ISPCC campaign

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    Louis Walsh also features on the posters.
  • New ISPCC campaign

    Posters in Dublin city centre.

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Comments (47 Comments)

  • Tom Kavanagh 05/08/11 #
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    The tagline on that Jedward poster is mangled.

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  • Diarmaid Twomey 05/08/11 #
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    Ya it doesn’t make any sense whatsoever

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  • Paul O Lynchie 05/08/11 #
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    I’d have to agree. I had to read it 3 times to really grasp what they were saying. Aren’t taglines meant to be short.. Like "helping children find those who care" or "let someone who cares know" … Good on the jedheads though. :-) fastly becoming my favorite non-selfish Irish celebrity.

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  • Danny Crowley 05/08/11 #
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    The first worthwhile thing jedward have done in their careers

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    • Katharine Tomlins 05/08/11 #
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      actually it isn’t they’ve done plenty of other events for childline and many other children’s charities as well as animal welfare charities. As well as being an inspiration to many of their young fans to over come bullying and believe in themselves!

    • Ryan Murphy 05/08/11 #
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      Unfortunately, if any young lad behaved the way those two do with monotonous regularity, in a school environment, they’d have the shit bate out of them before the bell rang.

      Happily for them, society is somewhat more tolerant, in parts at least.

    • Garreth OMahony 05/08/11 #
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      You say that lime that’s what should happen.

      The good thing about them is that they are using their status for some good.

      They also seem to know that what they are doing is for their brand

    • Ryan Murphy 05/08/11 #
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      Of course it shouldn’t happen. Unfortunately though, we can’t police adult society, let alone what happens behind the bike shed.

      Would you honestly see those two lasting long if they brought their, shall we say, uniqueness to bear on either living away from home (they tried that on a TV3 show, complete with safety net, and almost blew up a fridge), or an inner city schoolyard?

    • Danny Crowley 06/08/11 #
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      @katherine do you honestly think that jedward thought of this good will gesture out of their own free will?
      Get real, another well managed stage stunt by messr Louis Walsh, argue different if ya want but make it relevant,rather than makin jedward out to be the new high comissioners for human rights

    • Katharine Tomlins 06/08/11 #
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      @Danny Maybe not in this instance as Mr Walsh is clearly involved in the project but this is something that they genuinely care about. The animal charity they worked with said that the twins had approached them. When they did a project with Banardos the guy who runs that organisation could not stop gushing about how great they’d been to work with and how great they’d been with all the kids.

      I also know from anecdotal and personal experience what lovely, kind and thoughtful guys they are, Louis Walsh can’t engineer that sort of thing – it’s just who they are.

  • Martin Jordan 05/08/11 #
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    If only it were true ?

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  • 05/08/11 #
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    Looks like Jedward wrote the slogan as well.

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  • Frank McMahon 05/08/11 #
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    jesus, Louis Walsh gettin his mug in, its about kids nobbo

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  • Aaron Hastings 05/08/11 #
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    That slogan is beyond ridiculous. I appreciate the work they do, but how could any high-profile organization concoct something like that?

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  • Ryan Murphy 05/08/11 #
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    Good idea, well meaning, executed with all the panache of Alan Partridge interviewing the McCanns.

    (Louis Walsh, really? They couldn’t bring the twin goons to drop their mongo-quiffs just once? And who wrote the flippin’ slogan?)

    Fire the person who was tasked with making what is a very good concept, reality.

    The Saoirse Ronan one has the best tagline, but lacks any visual impact, she looks almost normal, and the image isn’t going to make anyone stop and think. The Jedward ones are elongated and cry out for obvious gags regarding their music. Louis Walsh as usual, is never backward in promoting his brand, even if he’s totally out of his demographic…

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  • Katharine Tomlins 05/08/11 #
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    talk about missing the point!

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  • Zoe 05/08/11 #
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    Its amazing that everyone gave their time for free for this. Jedward are amazing role models.

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  • Jayniemac 05/08/11 #
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    I really don’t get the louis Walsh picture? It doesn’t go with the tag at all, am I missing something? Doesnt seem like the best way to be spending valuable funds. On the other hand kids love jedward, crap slogan, great image

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  • Ann Kennedy 05/08/11 #
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    yes well it lacked the impact when you see the visuals and then cannot make head nor tail of the bloody caption! it was totally beyond me, for quite some time! i know i am an oldie but was it supposed to be so mangled that by trying to work it all out, you then remember it?

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  • fionn 05/08/11 #
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    The tag line may be ambiguous; but it just goes to show the hate directed at John & Edward Grimes, who have given their time along with other celebrities to support such a great and wort while cause..

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  • Roos Demol 05/08/11 #
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    Are we supposed to feel worse by seeing Jedward with bruises that some child we don’t know? Is this taking celebrity culture a step too far? The previous posters had a lot more impact on me. No celebrities necessary., really. And I agree, the slogan is too long, and too complicated. A short simple message would have been enough.

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    • Donna Doyle 05/08/11 #
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      The reasoning behind using faces that are not only familiar to children, but of those who are admired, is to encourage them to be interested in the cause, or even more importantly to speak out if they are suffering from such abuse, I would think.

    • Ryan Murphy 05/08/11 #
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      This is it, and that’s why it’s such a good concept. It’s a pity it wasn’t executed better. We as adults can’t parse the banners, so how can kids?

      And yes, Jedward were ideal choices, given the demographic intended. Again, who thought Fr. Louis was a good idea?

  • Ed with a Z 05/08/11 #
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    This is a campaign with a good cause .. maybe its time for you take part as good citizen instead of criticizing it

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  • Niamh Francis 05/08/11 #
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    My only issue with the campaign is that the pictures are of adults… :-S

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  • Jane Cantwell 05/08/11 #
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    Terrible slogan. Jedward great idea, but whoever thought up the slogan needs to think again.sorry!

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  • Amy Murphy 05/08/11 #
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    Whether you think it’s good or not, these ads have people talking. That in itself is a success.

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  • Frank Enstein 06/08/11 #
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    Or
    ‘For crimes against the Music industry’ lol

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  • Claredaisy 06/08/11 #
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    The child will have to spend about five minutes figuring out that tagline… Short and to the point guys.

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  • Fergus O'Neill 06/08/11 #
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    "Imagine if every child knew nothing that can ever happen. That can’t be fixed by someone who cares to imagine."
    A deeply profound tagline and snappy to boot!

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  • Bridie Greene 06/08/11 #
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    Is this the cover for their new album?? It’s disgraceful, they’ve gone too far. Burn them.

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  • Aaron Mc Guinness 06/08/11 #
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    Sentiment is good .. the tagline is awful though!

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    I got a bit of a shock when I saw the pictures so, I’d say they will be effective. Didn’t think the tagline was that difficult to understand although it could be a bit shorter.

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  • Emer Sugrue 07/08/11 #
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    Does that tagline actually make sense? Did Jedward actually write that themselves?

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    Is there an English translation?

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