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Dublin: 10 °C Wednesday 22 May, 2013

Revealed: The top 10 biggest selling brands in the Irish grocery market

The annual list of the top 100 brands in the Irish grocery market has been revealed by Checkout magazine.

File photo
File photo
Image: Leon Farrell/Photocall Ireland

CHECKOUT MAGAZINE HAS announced the top 100 brands that Irish shoppers go for when they are doing their grocery shopping.

Some of the most recognisable consumer brands make the top ten with plenty of recognisable Irish brands also featuring including the dairy products maker Avonmore, bread-maker Brennan’s and crisp-maker Tayto.

The annual Checkout 100 is the definitive list of the biggest selling brands in the Irish grocery industry which is calculated by the value of sales.

It is produced by Checkout magazine in association with the consumer research and analysis firm Nielsen.

While the top 10 is almost unchanged from previous years – in fact the top eight is exactly the same as last year – there have been plenty of brands emerging into the top 100 this year.

They include HB Magnum which is in 63rd having not featured last year, Wrigley’s Extra which makes its debut in the top 20 having risen five places to 19th.

Flora rises 10 places to 42nd, while yoghurt manufacturer Glenisk rises 19 places to 52nd having been 71st last year and 89th in 2010.

Nielsen’s also measures the top 100 grocery categories with Ireland proving to have a sweet tooth as confectionery tops the list.

Milk is second and bakery is third followed by soft drinks and biscuits in fourth and fifth respectively.

Here are the top ten biggest selling brands in the Irish grocery market:

Revealed: The top 10 biggest selling brands in the Irish grocery market
1 / 10
  • 10 Walkers

    osde8info/Flickr
  • 9 Jacobs

    krlblack/Flickr
  • 8 Danone

    fscklog/Flickr
  • 7 7UP

    seemidtn.com (aka Brent)/Flickr
  • 6 Cadbury's Dairy Milk

    sudeep1106/Flickr
  • 5 Tayto

    theadz01/Flickr
  • 4 Lucozade

    FHKE/Flickr
  • 3 Brennan's

    larryfishkorn/Flickr
  • 2 Avonmore

    Source: Avonmore website
  • 1 Coca Cola

    vwb5/Flickr

Read: Consumers turning to discount shops and own brands for groceries

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Comments (77 Comments)

  • And we wonder why there is a growing obesity problem in Fat Ireland….

    Reply
    • Was going to say the same myself John. And this is obviously parents buying these as most kids don’t have the money and get it from home.

      Giving a kid junk food, crap dinners, easy made dinners such as microwave meals, crap sugary cereals for breakie and wash everything down with a sugary drink is asking for problems and is a lazy way. I see some parents give kids a chocolate bar, crisps or sweets to keep them quiet. I only got them as a reward and only once a week. My mother always said “If you can’t grow it or kill it then don’t eat it”.

      Reply
    • Nope. We knew there was an obesity problem due to poor diet and lack of exercise.

      We wondered why we ate badly and didn’t exercise. This top 100 list won’t tell us that.

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    • I live in Holland and I have to say that every time I return home I put on a few kilos thanks to Irish eating habits. Diets really aren’t varied or healthy in Ireland and serious exercise is needed to balance that out. Ireland needs to either vary the foods people are willing to eat (which is a mentality problem) or do something actually constructive to promote exercise. Preferably both.

      Just as an example, I dropped about 12 kg in weight thanks to a more varied and healthy European diet and exercise within my first few months living here.

      Reply
    • Blame yourself. I’m ripped and live in Ireland. There is no excuse for not exercising and eating well. What makes you avoid chips and mayonnaise in Holland but at home you’ll happily inhale a large taco fries?

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    • Karl 28/08/12 #

      I’ve been living abroad the last year and came home for a few weeks over August. I was gobsmacked at the amount of overweight and obese kids I saw on the street. I don’t know if it was selective memory or now living somewhere people eat less processed food but it was really sad to see 6 and 7 year olds struggling to run in a park.

      Reply
    • It is sad Karl. The kids don’t run and the parents don’t cook. I believe we are seeing the direct result of the 2 parent working families based on long commutes.

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    • Karl 28/08/12 #

      @ Irish Renters The kid of a friend of mine once asked me (a couple of years back) if I wanted to play football next time I visited. I said yes and brought a football for him next time I was over. He was soooo excited to play football and told me he’d be ready in a few minutes. He called me into the living room: his Playstation was on and THAT was “playing football” to him.

      @Jason Culligan I’ve had a similar experience too since moving away. I’ve lost about 15kg – part down to a better, fresher diet, but I also do a lot of long-distance running now too – but it’s far easier to create a healthier diet here in Portugal than in Ireland. Fruit and veg are so much more cheaper and fresher than home and supermarkets have proper fish-counters with lots of affordable fresh fish, not like home where most peoples’ experience of fish is processed and covered in breadcrumbs.

      Reply
  • Walkers made it in at number 10? I didn’t realise bags of flavoured air were so popular.

    Reply
  • Stacks 28/08/12 #

    Fruit and veg aren’t generally branded, so what would you expect.

    Reply
  • I think that list explains the obesity epidemic fairly well. Nothing to do with genes etc, people like to eat junk food.

    Reply
  • Don’t know about the trends, but Wagon Wheels are definitely smaller now than when I was a kid. ;)

    Reply
  • Smiley 28/08/12 #

    Remember when crisps and fizzy drinks were only birthday party foods? Remember when children were allowed to play outside, before the health and safety lunatics took over?

    Reply
  • Elmo 28/08/12 #

    Is it brands or actual products we’re talking about here?

    The “Coca Cola” brand makes a lot of other products, not just the coke drink itself. River Rock water, Fruice and Powerade are all coke brands as far as I know.

    I’m surprised Walkers is so high up there, I don’t know anyone personally who’d buy Walkers over any of the Tayto brands.

    Reply
  • I’m the guy reading the Farmers Journal in front of a pile of Brennans bread in picture 3. I think this might be the biggest achievement in my life.

    Reply
  • Holy Jesus that’s sad. I don’t recognise the country I live in. I don’t buy one, not one of those ten brands. Danone? Who the hell drinks Danone? The people of Ireland need to stop watching telly.

    Reply
  • surely there’s no branded broccoli or branded fresh vegetables, I don’t think this should be looked at as a shopping basket list

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  • So three of the ten are water with sugar added. Hardly foods, are they?

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  • I’m both surprised and a Lille hit disappointed that Lyons tea isn’t there

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  • Wow. Some people very quick to judge here. As if a tayto crisp never passed their lips! the article is about top selling BRANDS. So it’s not too surprising that crap like coke is at number 1 there.
    With the exception of the likes of milk, pretty much most things in my basket are veg, and I’m sure grown foodstuffs features in most peoples shop as its nearly always the first place you end up in in shops, it’s just not represented here.

    Reply
    • Fruit and veg is always at the start of the shopping trail because if it was last people wouldn’t buy any at all, …….shopping psychology is well researched.

      Reply
    • Yes it suggests ‘priority’ in the mind of the consumer, ergo they buy fruit and veg. My point is that the Irish diet can’t be bad as what it would be if you judged solely on this list of branded goods.

      Reply
    • No fruit and veg is at the beginning of the shop because it looks so damn good and because it creates an association with nature.

      Reply
    • Ailís, believe me the Irish diet is as bad as this article suggests. Take that from someone who lives abroad and experiences the eating habits of our more healthy neighbours. Ireland and the UK have an obsession with fatty and high-calorie foods. I won’t deny I like the odd bag of chips when I’m home just for the taste of being back, but I would maybe have chips once every 2 or 3 months compared to how frequent they are consumed in the average Irish persons diet as an example. We consume a lot of dairy products which is good, but combine that with fatty foods and low exercise and it’s a short road to health issues.

      Reply
    • If you look at the PDF link in the article, there’s also top 100 categories list below the top 100 brands. Confectionery is at 1st place, fresh veg at 75th.

      Reply
    • If you look at the PDF link in the article, there’s also top 100 categories list below the top 100 brands. Confectionery is at 1st place, fresh veg at 75th.

      Reply
  • 7up still doing well thanks to it’s ability to cure all illness.

    Reply
  • Take a Terrible climate, sparsely sprinkle a few amenities (unless you like GAA) mix together with paranoia of abduction, fry with two parents working and garnish with large helpings of processed food. That’s your recipe for a fat kid.

    Reply
  • Only three of them are Irish produced..

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  • That’s scary, the Irish diet is worse than I thought. Actually it would be interesting to query people (that have their shopping trolleys packed with this rubbish) if they are aware of how bad this food really is.

    Reply
  • Looks like a students weekly shopping basket…….

    Reply
  • peter 28/08/12 #

    We have an obesity problem because we have lifestyle problem. One of the biggest factors in Irish obesity is alcohol, the drink itself and the day after comfort eating. Obviously what we eat doesn’t help and the portion sizes most people in this country would give out stink if they were given a proper healthy portion by their mother.
    Another point on all these comments is its amazing there any fat people at all considering everyone on here only buys fruit and vegetable when they go shopping.
    As a man that was a fat pig for some of his life before he saw sense I can say this Irish people in the main don’t understand food or its affects and most think you can walk off the takeaway with a half hour stroll around the block.
    We are a nation of fatties

    Reply
  • i dont believe the obesity figures never seen so many skinny people or people out running walking and cycling.to tell a woman she looks well now means how skinny she looks.

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    • We certainly have a lot lot more people out walking and running Richard but we have a lot of people going the other way. just walk along any street or supermarket and count the fatties to the skinnies, the ratio is well off. I used to be one of the former and took a lot of work to lose it. I now see how bad my diet was and lack of excercise wasn’t so clear to me at the time though..

      Reply
  • Could someone please tell me why our newsagents and garage shops have counter tops packed with wall to wall chocolate, sweets and crisps? Don’t see this in other European countries with the exception of the U.K. Don’t see too many obese people in France, Italy, eastern Europe either. We only have to look at our Eastern European immigrants to see there isn’t a muffin top between them. It’s bad enough being labeled “the drunken Irish” lets not add “the slobby lazy Irish” to the list.

    Reply
  • Agreed 3 out of the top 5 are junk foods sweets, biscuits and soda.

    Combined these constitute 1 out of 20 items in my shopping basket

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  • I really can believe Budweiser is number 1 on the drinks brand list 3 years in a row. amazing.

    Reply
  • Did you think Ireland had an obesity problem because of overfeeding on vegetables before you read this?

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    • Is your name Victoria Beckham! People in the real world need to have a larger waist then that of a 7 year old. A balanced diet with exercise. No need to over do the veggies. You can be healthy with junk food thrown in now and then.

      Reply
    • I was more replying to the “And we wonder why we’re fat” comments above but anyway thanks for the advice. The ironic thing about your comment is that a vegetable could probably muster up a better one.

      P.S. My name is Declan O’Flaherty. There’s a clue for you above my comment.

      Reply
    • Elmo 29/08/12 #

      I see your point Declan. Did we really need a study like this to tell us that people clearly aren’t eating right. Nope. I have to say that recently I’ve been disgusted by the amount of grossly overweight people in Ireland. And I don’t mean people who have a little muffin top or could stand to lose a few pounds. I mean proper horrible so fat they can’t walk properly people!

      To be fair though, like someone pointed out, there isn’t really one brand when it comes to fruit and vegetables. They tend to be fairly localised suppliers or supermarket own brands. It would be interesting to see what individual items are the most bought, or even a more generalised “fruit” or “veg” or “chocolate” or “fizzy drinks” kind of thing.

      Reply
  • Cream crackers and milk are the only 2 things in the top ten that I would eat just not a fizzy drinker!

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  • I don’t buy any of those things.

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  • Holy Jesus that’s sad. I don’t recognise the country I live in. I don’t buy one, not one of those ten brands. Danone? Who the hell drinks Danone? The people of Ireland need to stop watching telly.

    Reply
  • Shanners 28/08/12 #

    Isn’t 7 up part of coca Cola?

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  • How the hell is Avonmore there instead of premier milk??

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  • How can I see the PDF file that shows the top 100

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  • Not very healthy top 10

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  • SS1985CF 28/08/12 #

    Sure no wonder we have an obesity problem!! Shocking it’s all junk food!

    Reply
  • Brendan 29/08/12 #

    love the Brennans Bread pic.

    Reply
  • Sergé 28/08/12 #

    Hooray for Avonmore being ahead of Coca-Cola :)

    Reply
  • Must say I by coke weekly that or lucozade, best things for my daughter to have to bring up her blood sugars when she has a hypo, or when she needs extra sugar when running, rick climbing, kayaking, kick boxing or hiking.

    Jacobs crackers are then also great to keep her blood sugars from dropping again after the coke or lucozade is drank.

    My one son could live on danone and crackers. They don’t like walkers they prefer taytoes, my 2 boys are very active, between playing out and paying soccer with their teams. They eat junk food but also eat healthy food, plenty of fruit. None are overweight. All 3 look like they have spent the summer in Mexico they are so brown, but it’s from being out and about all day through the summer holidays.

    Reply
    • Fruits have natural sugars love. Also your kids might not be overweight but that does not mean they are healthy. Also if they are brown you should be protecting their skin from harmless rays. I’m amazed you actually posted such a perfect example of weak patenting.

      Reply

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