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Dublin: 6 °C Tuesday 18 June, 2013

Column: Jack Lynch’s victory 35 years today was a PR one…

…But while the watershed campaign gave Fianna Fáil a landslide in 1977, writes David McCann, the triumph was short-lived and carries lessons for us today.

David McCann

ON THIS DAY thirty-five years ago the last Fianna Fáil majority government came to power after winning a landslide victory over the Fine Gael-Labour coalition which had been in office since 1973. The scale of the victory surprised many political commentators with RTE’s political correspondent Sean Duignan describing it as ‘the biggest comeback since Lazarus.’

The election campaign itself was a watershed in how political parties conducted themselves as Fianna Fáil imported many aspects of how campaigns were conducted in the United States with an emphasis on television and effective PR. So effective were these ideas that Fine Gael in the 1981 general election implemented nearly all of the tactics used by Fianna Fail with catchy slogans such as ‘Go with Garrett’ and an election theme song.

The election was at the time portrayed as Jack Lynch’s biggest triumph for not only was this the man who was seen as little more than a short-term leader when he became Taoiseach in 1966 but he had survived the fallout from the arms crisis in 1970 and the loss of the 1973 general election to come back and win the biggest electoral victory since Sinn Fein in 1918 general election. It was an ultimate testament to not only his resilience but political skills to survive one of the most turbulent periods in Irish politics.

“It was in his 1977 election victory that the seeds of his downfall were sown”

Yet it was in his 1977 election victory that the seeds of his downfall were sown. A common misinterpretation of Irish history is that Lynch’s downfall was assured when he brought Charles Haughey back onto the front bench as a spokesman on Health. Yet this thesis forgets that while Haughey had been building up support among the party faithful since his dismissal from cabinet in 1970, this had not translated to parliamentary party as Haughey’s close advisor PJ Mara noted that, in July 1977, Haughey had at best 13 of the 84 members of Fianna Fáil parliamentary party
supportive of his leadership ambitions. Lynch’s hold on the party was arguable stronger than at any period of his leadership.

So where did things start things start going wrong for Lynch? A lot of the reason lay in his leadership style. In his memoirs Bertie Ahern, who had just been elected at the 1977 election, recalled that he never actually ever spoke to Lynch, recalling an incident in the Dáil where the two passed one another in corridor with Lynch passing him not saying a word.

Ahern goes even further saying he doubted whether Lynch even knew what constituency he represented in the Dáil. In contrast to Lynch’s aloofness was Charles Haughey, who was always careful to court his backbench colleagues inviting them to receptions at his home and making sure that all issues that his colleagues had with Health and Social Welfare were dealt with effectively. The vacuum created by Lynch allowed his main rival to thrive as he gained ground not among his cabinet colleagues (only one of whom voted for Haughey in the 1979 leadership election) but backbenchers, who were growing tired of how the leadership responded to their concerns.

A poor relationship with his backbenchers was made worse as Ireland entered a period of economic instability. Lynch won re-election off the back of a giveaway manifesto of abolishing rates, car tax and promising high spending. The mix of siphoning off sources of revenue, increasing spending and the second oil shock left Ireland in a vulnerable position as the country debt increased to staggering 150 per cent of GNP forcing massive tax increases, particularly for those on PAYE (Pay as you earn) in order to service the increases in government debt.

As Ireland’s economic fortunes declined, Lynch’s soon followed as backbenchers began openly rebelling against his leadership throughout 1979. The new deputies that were brought in off of Lynch’s huge popularity and who told the Irish people just two years before to ‘Bring back Jack’ were now openly conspiring to get rid of him as they feared for their seats against a resurgent Fine Gael. Lynch was effectively forced out by his own backbenchers who then proceeded to elect as his replacement his long time rival, Charles Haughey.

So what are Jack Lynch’s, and more importantly, that period’s legacy for Ireland 35 years on?

Lynch is often regarded as the most popular and genuine of Ireland’s leaders since independence and there is a lot of evidence to vindicate that argument as his electoral history was more impressive than that of his predecessor Sean Lemass or his opponents in the Fine Gael and Labour parties.

However there is an equally more important legacy that can be seen from Lynch and it is that of disguising electoral success to make up for a lack of effective policy. While Lynch may have wooed the voters with big tax cuts and extra spending, his predecessor Sean Lemass arguably did the opposite as he sold free trade to a sceptical nation and lost a sizeable amount electoral support as a result. Yet the history books record that decision as being the fundamentally right one for the nation’s future. Historians and economists rubbish the policies and proposals laid out the 1977 manifesto that saw taxes abolished and debts spiral, locking Ireland into a recessionary path for the next decade. Lynch was not alone in advocating giveaway budgets as all parties made commitments to voters that while popular at the time would have detrimental effects in the longer term.

While Ireland attempts to sort out its present difficulties it could do well to look at the mistakes and solutions of those who were in government in the late seventies and realise that political popularity is meaningless unless you use your mandate to do big and great things for your country. People say politics has come a long way since the seventies, however looking at Ireland today I am not so sure.

On this anniversary we could surely do well to pause and reflect on a previous period to gain a better understanding of what we need to do today.

David McCann is a PhD researcher in Irish politics at the University of Ulster.

Read previous columns by David McCann>

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Comments (27 Comments)

  • Jack Lynch’s legacy is that economic disaster follows electoral triumphalism. He won the auction politics against FG, who failed to win a second term from a strong position (lesson for FG). He stood (idly) by while children in the care of the State were abused. He tried to abolish PR, cemented the links between big business and FF and downgraded elections to games. Apart from entry into the EEC and insulating the violence in the North, I fail to understand why he is held in high esteem.

    Reply
    • Can’t agree with you more, Conor. I always found Lynches status as a folk hero-style ‘man of the people’ fairly uncomfortable.

      Reply
    • Fagan's 05/07/12 #

      Jack set a OECD economic record for the fastest growth of debt to an unsustainable position in modern economic history. Destroying the economy in just 18 mths. Some achievement but quiet doable when you have a bent govt. in power. Lynch was a holding boy for the criminal fraternity in FF. Most of the honest and straight ones were bullied down and out in his time and he did nothing to stop it.

      The end legacy of his term was the complete take and control of FF by a corrupt politicians and carpet baggers out to screw the state for every cent they can.

      The mind boggles that the party isn’t proscribed given the amount of times that they have destroyed the country, how many of their leading figures have been shown to be corrupt, all tolerated and loved by most of the membership for getting away with it, pulling a stroke.

      A Party run for thieves, filled with traitors and voted for by fools.

      Reply
    • Fagan's 05/07/12 #

      FF’s global record setting for economic collapse under Jack Lynch should not be confused with the record slowdown under Cowen, or the global record Bank crash under Brian Lenihan.

      or the record they set in the 50′s when 80%of people between 20-30 had to emigrate.

      FF – A party of economic records. Unfortunately none of them good.

      Reply
    • Fagan,

      Do you have a source that says 80% of people between 20-30 had to emigrate in the 1950s? I don’t doubt that the figures were like that, but I’d just like to see a citation. I’ve been looking for one for ages. I do know that 14% of the overall population emigrated in the 1950s.

      Reply
    • Fagan's 05/07/12 #

      http://www.catholicbishops.ie/wp-content/uploads/images/docs/conference_on_migration/patricia_kennedy_draft_conference_paper.pdf

      See Pg 6 or Find 80%

      There are other ref’s if you google “80% of Irish people born thirties emigrated”

      These were the 20-30 demos of the 50′s.

      Reply
  • The consequences of that election are still with us today. The abolition of domestic rates created a hole in local authority budgets which was subsequently filled by development charges, creating an unhealthy and unsustainable reliance on the property industry. It is only now, 35 years later, in the face of an even more serious financial crisis, that we have been able to reverse that decision to some degree and not without massive resistance.

    Reply
  • Fagan's 05/07/12 #

    Good aul Jack in the early 70′s was selling off oil field prospects in Ireland at 500 pound a pop. Similar geological prospects in England were going for hundreds of thousands. The sales were often conducted in secret, with by massive coincidence friends and donors to FF ending up buying these state assets at bargain rates. Most were sold on a few years, at their original worth.

    Jack Lynch was not personally corrupt like other FF leaders but he was still followed the FF ethos of rewarding friends and donors with state cash and warping the economy to keep that flowing. The decade of emigration in the 80′s was his legacy.

    Reply
  • This government proved to be a disaster for Ireland, FF bought the election – something they continued to do for years. The previous FG / Lab government had done a first class job under very difficult circumstances – if only they had been re-elected, our history would be very different – and in a good way. FF have a lot to answer for.

    Reply
  • I do not agree with David’s point on PR etc. That election was bought. Pure and simple.
    Also , there is nothing worse than a very large majority. Backbenchers get restless. Either they fear losing in the next election [the same promises cannot appear again] or they fear they will never get promoted in the face of so many other backbenchers. Thus , they back another horse.

    Reply
  • To say that Lynch’s 1977 victory was because of PR is absolute bo**ox.
    It had nothing to with PR. The election was purchased by abandoning sovereign fiscal responsibility.

    Reply
  • Yes – a good point of McCann re Public Relations and electoral strategy by FF. I believe the late Seamus Brennan TD was the brain child behind these developments in the mid 1970’s. Think he studied Political Science in the USA and subsequently brought back these new approaches?

    Reply
    • In reply to David Whelan, a person cannot be a “brain child”. As regards FF, they did not realise how unpopular the 1973-77 Coalition was, and made far more promises than were necessary. Lynch on his campaign tour made great use of Frank Hall;s Pictorial Weekly depiction of Cosgrave as “the Minister for Hardship”.

      Reply
    • Good point Éanna Brophy. The power of TV satire was not understood back then in Ireland or in the UK either until ‘Spitting Image’ appeared. Upon recognition of its power by the political classes one can notice that the TV satire genre started its journey to near extinction today..

      Richie Ryan was the minister for finance but Frank Hall had him caricatured as Richie Ruin. I can only wonder what caricature he would have had for Brian Lenihan, Brian Cowan and Bertie Ahearn. I am sure that they would have been delightfully vicious!

      Reply
    • Nah. Hall was another closet FFer. There are a few knocking around, even here and now, masquerading as impartial observers, sort of online versions of Noel Whelan.

      He reserved all his satire for FGers. He’d probably have had some politically biased fun at the expense of Enda and co., alright.

      Reply
  • Reply
  • Reg 05/07/12 #

    It is hard to believe that, 35 years later the current government is still trying to undo the terrible decisions that were made by Fianna Fail in that election. Please let us eventually learn the lesson that Fianna Fail should never be trusted in government again.

    Reply
  • David McCann thesis is correct in that the 1977 FF campaign did mark the introduction of American style PR but it was such minor a factor that it was almost insignificant in the FF victory. The years of austerity imposed/implemented by the incumbent government following the 1973/74 oil crisis was the single biggest contributing factor to the FF victory. In the same way that the economic crash was the biggest single factor in the demise of FF and the rise of everyone else.

    Reply
  • Great read David.

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  • Did Lynch leave any positive legacy?

    Reply
  • This is a rather sanitised and sympathetic piece.

    Does the author have any connection to FF himself, one wonders?

    Reply
  • Lynch, Fitzgerald and Ahern, were the three worst leaders we ever had.

    Reply

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