THE NINETEEN INTERNATIONAL editors of Vogue have signed a pact promising to encourage a healthier approach to body image within the fashion industry.
The 6-point plan aims to address the problem of unrealistic and unhealthy body images portrayed in fashion magazines as well as the issue of eating disorders among models.
As part of the plan, Vogue editors have agreed to not “knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image”.
The influential fashion magazine unveiled the ‘Health Initiative’ in the June edition of Vogue.
The editors said they will ask casting agents not to knowingly send underage girls to audition for fashion shoots, and called on designers to be more responsible with the clothes they design:
We encourage designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women who can be photographed in their clothes, and encourages the use of extremely thin models.
The editors have also said they will help to structure mentoring programmes where “more mature models are able to give advice and guidance to younger girls”.
The pact also includes a problem from the editors to encourage fashion producers to create healthy backstage working conditions, including healthy food options and a respect for privacy.
“As one of the fashion industry’s most powerful voices, Vogue has a unique opportunity to engage with relevant issues where we feel we can make a difference,” said editor of British Vogue Alexandra Shulman.
Previously: New Israeli law bans underweight models in ads >