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APPLE HAS ANNOUNCED two new ad formats that will fill your entire iPhone and iPad screen.
The new ads formats, spotted by Apple Insider, will feature pre-roll video and fullscreen ads, alongside the traditional banner and MREC (medium rectangle) ads which appear on iOS apps.
App makers will now be able to include these features in their apps as part of iAd, Apple’s advertising system.
For the pre-roll ads, app developers will be able to run 15, 30 or 60 second ads, while full-screen ads can be displayed as a piece of content, or as a transitional screen between two sections of an app.
Previously, users would have to tap on a banner ad first before an ad would be made fullscreen, or appear during select intervals within the app or game you’re playing.
Considering how fewer users are paying for apps or in-app content, developers will most likely want to avail of these formats to help generate revenue.
Under the iAd service, developers get 70% of the revenue generated from these ads while Apple receives the remaining 30%.
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The Journal iPhone app already shows full screen ads (using admob or something similar). So you’re basically saying that your own app is annoying. Bravo!
Then you tap the X, the countdown freezes and it takes even longer for the content to appear!
Hate these ads…..never take them in and skip away from them as fast as I can.
Then purchase the full version of the app.
Many apps don’t offer paid versions as they get a better ARPU (Average return per user) from ads.
Johnny, you’re a moron.
Don’t update iOS 8 then ! I find online ads intrusive and annoying !
I’m fed up with my joke of an iPhone 5 battery life? Haha you need to keep the heap of junk plugged in 24hrs a day, how can they get away with it? hTC one for me next
I read something a few days ago about problems with their battery and think there is a call back free of charge. I could be wrong but it’s worth sending off an email to apple to check this out.
Tried it my serial number isn’t a match
Your phone must have a problem?
My iPhone 5 lasts all day long with about 20% remaining. I’ve had it for almost 2 years.
Go online and check out disabling background app refreshing. Or get an app that shows you what apps are draining the battery the most. And turn off location, unless you need it. It’s a fairly big drain and makes apps refresh more often as it needs to always update as you travel around. Google has plenty of tips and tricks.
Michael, have you tried to find out why the phone loses battery power so quickly, do you have apps updating in the background? Do your homework before you slag off the phone
TV is already f**ked with about 40% ads absolutely ruining viewing. Mute them, switch to BBC for a few minutes, make coffee just do anything but watch . It’s a serious attempt to brainwash men, women and children. Their needs to be a regulator here somewhere.
There.
Classy! But the “hipsters” will keep throwing money at them!
Ha ha. Poor Apple nerds! ;-)
Nerds don’t use Apple.
I’m a nerd and I use Apple. Any other misinformed sweeping generalisations you want to share?
Dumb comment
Jake that is
The ads would be fine if they were a condition of getting your FREE iPad / iPhone / iSomethingElse… but as you pay for them, it’s not quite right. You’re paying a bunch of money to have an advertising screen in your hand – if you do that, then you’re nuts.
Alexander, the ads come with the apps not the phone, no ads on the phone its what download that contains the ads
Going the way of pre-digital telly. I actually prefer watching scheduled tv to YouTube because at least you can switch channel or fast forward ads if you’ve paused!
I use adblocker and adblockNetworks on iOS, AdAway on Android and AdblockPro on Windows.
What are these ads you’re taking about? :)
Why don’t people understand that apple is a business there to make a profit, they aint the bbc. App makers are also around to make a profit, they are also businesses not charities !!!
switch to Samsung
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