Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

relaxing times

Space station astronauts just got a delivery of Bill Murray's favourite whiskey

Don’t worry, they’re not allowed drink it.

AN UNMANNED CARGO ship loaded with emergency supplies – including a whisky brand name-checked by Bill Murray in Lost in Translation – successfully docked at the International Space Station yesterday.

bill Lost in Translation Lost in Translation

But thirsty astronauts will have to keep their hands off the golden tipple — it’s for a science experiment.

Drinks giant Suntory sent the booze to space so it could test how time in a zero-gravity environment affects its taste.

Researchers for the company have said that storing the beverage in an environment with only slight temperature changes and limited liquid movement could lead to a mellower flavour.

The unusual cargo was placed inside the 5.5-tonne vessel “Kounotori” (‘stork’ in Japanese), which blasted off from southern Japan last Wednesday attached to an H-IIB rocket.

It was also loaded with food, water, clothing and tools necessary for experiments in space.

Red Pivot / YouTube

Murray’s in-character “for relaxing times…” endorsement of the brand in the 2003 Sofia Coppola film helped raise the profile of the whiskey for western audiences.

And as Yoshi Morita, marketing manager for Suntory International, told the Washington Post, the movie became part of his everyday sales conversations for years.

“At the time, the movie was very helpful to Suntory, because Americans recognised the name,” Morita told the paper in 2012.

“But now, more people want to talk about Japanese whisky because they like the quality.”

With reporting from © AFP, 2015.

Read: Bill Murray’s getting a Netflix Christmas special, with George Clooney and Amy Poehler

Read: Bill Murray got drunk and fell off a stool on live TV

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
10
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.