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This new version of Bubble Wrap WON'T pop and people are devastated

It’s a travesty.

An employee at Sealed Air
An employee at Sealed Air
Image: AP/Press Association Images

WE’VE ALL HAD a wonderful moment popping Bubble Wrap, snapping those little plastic bubbles to our heart’s content.

But now comes the devastating news that a new type of Bubble Wrap has been invented – and you can’t pop it.

Seriously.

The makers of bubble wrap, Sealed Air, have revamped the product, the Wall Street Journal reported earlier this week.

The American company is said to have created iBubble Wrap, which contains bubbles that don’t burst, no matter how hard you squeeze.

The original product was created in 1950, and WSJ said it had worldwide sales of $20 billion in 2013. However, the company is trying to boost product sales, and this new wrap would be able to be shipped farther away, as it is inflated by the user.

Since the news broke, people have been proclaiming their outrage at the news:

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