AMERICAN “LOOKSMAXXING” INFLUENCER Clavicular has returned home after he was hospitalised for a suspected overdose on a livestream on Tuesday night.

The 20-year-old, whose real name is Braden Peters, is known online for his “looksmaxxing” techniques.

The term is primarily used online by a community of men online who use a variety of methods to maximise perceived attractiveness, often to dangerous extremes.

Some are traditional, like going to the gym and following a clean diet, but others are much more extreme. Peters also uses a “bonesmashing” technique where he hammers the bones in his face and regularly uses meth to suppress his appetite.

He claims to be infertile as a result of years of injecting himself with testosterone. 

Ireland’s Ombudsman for Children has raised concerns about the trend, recently defining both terms in the Oireachtas as follows: 

“Bonesmashing” and “lookmaxxing” refer to recent and dangerous social media trend whereby individuals deliberately hit their facial bones with blunt objects (like hammers or bottles) in a misguided attempt to fracture and “remodel” them for a more chiselled, defined appearance.

Livestream

Clavicular livestreams for hours a day to his legions of fans – who are typically young men. On Tuesday night, he was reportedly acting strangely on his stream before it cut out.

Miami Fire told CBS News they had responded to reports of a 20-year-old man with a possible overdose.

On X today, Peters posted a picture of himself, seemingly with blood on his face, captioned: “Just got home, that was brutal. All of the substances are just a cope trying to feel neurotypical while being in public, but obviously this isn’t a real solution.

“The worst part of tonight was my face descending from the life support mask.” 

While largely an internet personality, Peters has made his way into the mainstream media, with profiles in legacy American newspapers and magazines, and even an interview on 60 Minutes Australia earlier this week.

Peters walked out of the 60 Minutes interview after he was asked whether he identifies with the incel community – many members of which would be ardent fans of the “looksmaxxer”.

Peters’s online “looksmaxxing” academy repeatedly referred to women as “targets”, “slayables”, or “foids” (“female humanoids”), a Rolling Stone writer who paid to access the academy reported, language used by incels.

He was also asked about his relationship with Andrew Tate, another male-orientated influencer who is facing charges of rape, assault, and human trafficking in the UK.

Peters accused the interviewer of trying to turn the interview political and exited the set.