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It’s the 21st year-in-a-row Coca-Cola topped the list. Alamy Stock Photo

Coca-Cola once again biggest-selling brand in Ireland as food and drink dominates the top ten

Dairy Milk jumped up one place this year to overtake Tayto.

COCA-COLA IS ONCE again the biggest-selling brand in Ireland.

It’s the 21st year-in-a-row that Coca-Cola has topped the list.

Checkout magazine, the leading magazine for the grocery retail sector in Ireland, today published the list of top 100 brands in Ireland for 2025.

The list is produced in partnership with NIQ Ireland.

The top ten in the list is the same as late year, though there is some slight movement.

The top five in the list includes Coca-Cola, followed by Lucozade, Dairy Milk, Tayto and Monster.

Dairy Milk jumped up one place this year to overtake Tayto.

Meanwhile, Avonmore remains in 6th place, Red Bull moves up one to 7th, Brennans drops to 8th, and Extra and 7UP remain in 9th and 10th place respectively.

Checkout Magazine said Dairy Milk overtaking Tayto “aligns with trends seen across the year, as shoppers indulged their sweet tooth”.

The Magazine also noted that Red Bull’s rise is consistent with an increased interest in energy drinks, as evidenced by Monster holding on to its fifth position for a second year running.

The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, measuring sales performance of over 5,000 brands from over 200 product classes.

Elsewhere in the top 100, confectionery brand Ferrero makes the biggest leap, moving up 21 places from 90 last year to 69.

Keelings made the biggest leap of any Irish brand, rising 20 places from 41 to 21.

Crisp brand Keoghs meanwhile rose by ten places – from 56 to 46 – while Ireland’s most successful food brand Kerrygold rose by seven places – from 43 to 36.

Another popular Irish brand – Deep River Rock – climbed seven places, from 26 to 19.

Maev Martin, editor of Checkout, said the list tells us that Irish shoppers are still opting for the usual favourites, including many sweet treats”.

She added that the performance of some key grocery categories, including Fresh Meals and Pre-Packed Fresh Berries, provides further evidence that consumers want food that is both convenient and healthy.

Martin also said there is an “increased desire to dine at home, as cost-of-living challenges continue to bite for many shoppers”.

She said this can be evidenced by the upward movement of several product categories, such as Olive Oil, Frozen Savoury Products, and Cooking Concentrates and Purees.

Meanwhile, four brands made their way into the top 100 for the first time this year.

Irish high-protein ready meals brand PUREPOWER Nutrition made its debut on the list at number 78.

Another Irish brand – Ballygowan Hint of Fruit – also made it into the top 100.

The full report will be published in the upcoming issue of Checkout magazine.

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