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Australian Prime Minister Anthony Albanese and European Commission President Ursula von der Leyen pictured in Canberra. Alamy Stock Photo

More Australian beef expected and Aussie 'prosecco' allowed as EU and Canberra strike trade deal

The agreement includes defence cooperation and rare earths access, as both sides seek to reduce reliance on global powers.

THE EUROPEAN UNION and Australia have struck a long-awaited free-trade deal, while also agreeing to boost defence cooperation and access to rare earth minerals.

EU chief Ursula von der Leyen’s visit to Australia comes as the 27-nation bloc and the import-reliant nation navigate renewed energy vulnerability sparked by the war in the Middle East.

The accord is the latest agreed by Brussels in a push to diversify trade as Europe faces challenges from the United States and China.

Minister for Foreign Affairs Helen McEntee welcomed the deal announcement this morning, and said that it will benefit Irish exporters in terms of tariff reductions. 

She added that in the face of “unprecedented global economic diversity” Ireland has to diversify its economic partnerships. 

Key sticking points on Australian use of European geographical names as well as how much beef can be exported to the continent were overcome to reach the deal after eight years of negotiations.

Another compromise will see Australian winemakers allowed to use the term “prosecco” domestically, but they must stop using it for exports after 10 years.

Australia will also be allowed to keep using some geographical names, such as feta and gruyere, in cases where producers have used the name for at least five years.

And European car makers will benefit from Australia raising the threshold for a luxury car tax on electric vehicles, as three-quarters will now be exempt.

The two sides also agreed to step up defence cooperation as well as critical raw materials.

MEP Billy Kelleher, who is the Deputy Leader of the centrist Renew Europe Group within the European parliament, also welcomed the deal.

Kelleher said that Ireland was “right to oppose Mercosur” and that he does “not believe” that this deal – which could see more Austrailian beef sold in Ireland – poses the same issues. 

Addressing the Australian parliament on Tuesday, von der Leyen described a world that was “brutal, harsh and unforgiving”.

canberra-australia-24th-mar-2026-australian-prime-minister-anthony-albanese-and-president-of-the-european-commission-ursula-von-der-leyen-walk-together-after-an-address-to-members-and-senators-dur Australian Prime Minister Anthony Albanese and President of the European Commission Ursula von der Leyen. Alamy Stock Photo Alamy Stock Photo

In that context, she said the EU and Australia were bound by common values and must work together to mitigate over-reliance on countries like China for critical minerals.

“We cannot be over dependent on any supplier for such crucial ingredients, and that is precisely why we need each other,” she said.

“Our security is your security, and with our new security and defence partnership, we have each other’s back.”

A ‘fair deal’

She told lawmakers that today’s agreement on trade was a “fair deal, and one that delivers for your businesses and one that delivers for our businesses”.

Under the deal, the EU said it expected exports to Australia to grow by a third over a decade.

The quota of Australian beef allowed into the bloc will increase more than 10 times the current level over the next decade, although that falls short of what Australian farmers had been seeking.

Australia’s National Farmers’ Federation said it was “extremely disappointed” by the outcome of the deal.

“What the Australian government has accepted today appears to offer no material change for key agricultural commodities as what the government rightly rejected in October 2023,” president Hamish McIntyre said.

EU firms exported €37 billion of goods to Australia last year, and €31 billion of services in 2024.

Associated Press / YouTube

And Australia said the deal could add AU$7.8 billion (€4.7 billion) to its gross domestic product by 2030.

Australia’s largest export market is China and the United States is its largest source of investment.

But Canberra has redoubled efforts to diversify export markets for farmers since a 2020 dispute with Beijing saw agriculture shipments blocked for several years, and last year’s global imposition of US tariffs.

Likewise, the European Union is on a drive to strike new partnerships in the face of US levies and Chinese export controls.

Von der Leyen’s visit was overshadowed by the war in the Middle East, which has sent oil prices soaring.

The EU chief this month said the conflict had served as a “stark reminder” of Europe’s vulnerabilities.

She also called for an immediate end to hostilities in the face of a “critical” situation for energy supply chains globally.

Australia, which is heavily reliant on fuel from abroad, has also felt the pressure from the global energy squeeze.

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