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GEOBLOCKING, THE SCOURGE of many online users, could soon be banished to the scrapheap. Sort of.
The EU today unveiled its digital single market strategy, which among other measures would spell the end of companies shutting off access to online content based on users’ member states.
That practice, known as geoblocking, means customers can be stopped from watching some streaming video services overseas or shunted to local versions of online stores where prices are higher than in other European countries.
The European Commission said it wants to produce laws in the first half of 2016 to tackle “unjustified” geoblocking, which had “no equivalent in the offline world”.
You are not refused a product on the basis of your nationality when you physically go to a shop in another member state,” it said.
EU competition commissioner Margrethe Vestager AP Photo / Virginia Mayo
AP Photo / Virginia Mayo / Virginia Mayo
What’s on?
However when it comes to material like films and TV shows, any changes will come up against copyright hurdles which could mean some content still stays behind country-specific virtual walls.
Those blocks currently mean, for instance, that Irish users abroad in Europe are stopped from watching some RTÉ programmes online. Even viewers in Northern Ireland are prevented from watching certain shows and sporting events.
Similarly, BBC’s popular iPlayer users geoblocking to stop viewers from outside the UK watching all its programmes for free online.
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BBC
BBC
While the commission has said it wants to “modernise” copyright laws, the plan appears to only extend to making paid-for content like digital downloads and subscription services accessible in all countries.
It was unclear how the changes would apply to free content, with the commission noting that funding in some audiovisual sectors relied on “territorial exclusivity” – which didn’t fall under its banner of unjustified geoblocking.
Film companies, in particularly, have been lobbying against any rule changes that would harm their distribution deals for individual countries by taking away their ability to set different release dates.
European Commission
European Commission
Andrus Ansip, the commission’s vice president for the digital single market, has previously complained about not being able to watch the same football matches in Brussels he would have access to in his native Estonia.
But he has also said the commission didn’t plan to do away with the system of “territoriality” for some content like film releases until they became available as video-on-demand downloads.
I would like to ask for cross-border access to the content and portability of the content, but it does not mean that we are wanting to destroy this principle of territoriality,” he said.
Andrus Ansip AP Photo / Virginia Mayo
AP Photo / Virginia Mayo / Virginia Mayo
A commission spokeswoman told TheJournal.ie that increasing access to TV services streamed online and protected by copyright would be considered as part of the proposals.
Here are some other parts of the digital single market strategy:
Making cross-border e-commerce easier with uniform rules for contracts and consumer protection when shopping online
More efficient and affordable parcel delivery
A single VAT registration and payment system for online traders across the EU
An overhaul of telecoms rules to speed up rollout of 4G mobile networks
New protection regulations for personal data online
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Just use a proxy/VPN. I use ZenMate from the Chrome Web Store. It’s free and you can change your IP address to one from the UK, US, Germany, Romania or Hong Kong.
You just risk someone else looking at dodgy content on your ip address that could land you in trouble. Never heard of Zenmate. Does the same risk apply and does it work on iOS??
You could just not look at ‘dodgy content’. Or if you have to look whatever that is, just do it when you don’t have the vpn turned on and just let Eircom/UPC look at your ‘dodgy content’.
And this is why God invented IP proxy services. I can happily watch BBC and US Netflix from the comfort of my sitting room. The world and technology is changing quicker than regulation can keep up!
if only there were some way to use a proxy to fool the BBC website into thinking your browser originates in the UK. But as far as I know no such technology exists and we will have to make do with RTE…
No one is saying there’s no way around it now! But obviously it would be far better if you didn’t have to find a back door in the first place.
That said, what on earth does “cross-border access to the content [...but not...] wanting to destroy this principle of territoriality” mean? He didn’t think that might need a little clarification?
Yes you pay for a service that shafts you even before you start to watch. European version of netflix is terrible. The American version has way more content. Hence your getting shafted. Get what you can for free. It’s always better when it’s free.
And they wonder why there’s piracy. Take what you can get after all even if your a good law abiding citizen your still going to get shafted all the way to the bank. Thats a fact. So don’t start with the smart comments. Just enjoy life. After all one way or another we’re all getting robbed ripped off and scammed. If you worry you die. If you don’t worry you still die. Enjoy life
I recently rented a book from the library, The Gym Bible , I was so impressed with it I decided I would buy it online , when I searched for it I discovered that it could be downloaded for free, happy days until it said that content was not available to download outside of America. I did but it in the end online for €20 but if i didnt have to i wouldnt have .
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