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Saturday 28 January 2023 Dublin: 6°C
# huggies
Did this babycare giant just photoshop a thigh gap... onto a baby?
It’s been suggested that nappies-manufacturer Huggies digitally manipulated an advert photo of a toddler.

A US BABYCARE company stands accused today of digitally manipulating a ‘thigh gap’ onto a toddler for an advertising campaign.

Huggies, a nappy brand no longer available on these shores, have been running a campaign with the slogan ‘diapers worth standing up for’.

One woman took a look at a photo advert being used for the campaign and suspected that the image of the baby had been digitally manipulated.

She subsequently, under the username spittingpigeon, posted the ad to Reddit to see if anyone else shared her view.

sp spittingpigeon / Reddit The offending advert spittingpigeon / Reddit / Reddit

The woman, named Melody but who didn’t want her full name shared, told Yahoo Parenting that to her “the picture looked manipulated. Really manipulated like what you see in fashion magazines to make models too thin and too perfect”.

I just felt like there’s no need for airbrushing to exist on an ad about babies. All babies are wonderful and super cute. A baby is perfect no matter what.

Commenters on the woman’s thread seem to be fairly split as to whether or not the photo has been altered.

The company themselves however deny that anything untoward has taken place.

“We can assure you that we did not alter the natural shape of the baby’s body in the creation of this advert,” a spokesperson for Kimberly Clark, parent company to Huggies, told

We realise all babies are different and celebrate those differences in our photography and communications.

Previously, spokesperson for Kimberly Clark in Texas Terry Balluck had told Yahoo Parenting that the nappy-brand in question, Little Movers Slip-Ons, are no longer sold directly by the company and that he couldn’t say unequivocally that third-party sellers don’t manipulate such images.

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