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First glimpse of Jeremy Clarkson's new Amazon show is here with a dig at the BBC

The advertisement also features Clarkson riding a Segway.

Amazon Video UK / YouTube

THE FIRST LOOK at Jeremy Clarkson’s new programme with Amazon has surfaced with the presenter taking a bit of a dig at the BBC.

The ad starts out with its focus on Amazon’s Fire Stick – a device that allows users to access a range of television services.

The former BBC presented explains that back in the spring he became “unbusy” – something that was ok as he had one of the devices to keep him entertained.

After riding into his living room on a Segway with Steppenwolf’s Born to be Wild as musical accompaniment, he sits down and flicks through the services available on the Fire Stick, brushing off the BBC IPlayer when he comes to it.

He was dismissed from the channel back in May after allegedly punching Irish producer Oisin Tynon.

Earlier this year the presenter signed a deal with Amazon that was reportedly worth £160 million (€225 million).

The last shot of the ad shows a promotional shot for the upcoming programme that will be hosted by Clarkson and his former Top Gear co-presenters James May and Richard Hammond.

Read: “It was my own silly fault” – ahead of Irish show, Clarkson breaks silence on THAT incident

Also: Police will not be taking further action against Jeremy Clarkson

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28 Comments
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    Mute David Higgins
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    Mar 10th 2012, 8:56 AM

    Excellent article. Only a few weeks ago we had newspapers going mad over a massive % increase in the tax burden on the lowest paid, failing of course to realise that before the USC, the lowest paid paid little or no tax to begin with!

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    Mute Sean Higgins
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    Mar 10th 2012, 8:37 AM

    I am 94% confused and 6% bored…….

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    Mute G Charles Osborne
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    Mar 10th 2012, 10:30 AM

    This assumes that confusion and boredom are mutually exclusive and that one cannot be both bored and confused at the same time. If you view boredom as a subset of confusion you should be able to restate your mental condition with more numerical clarity. Hope that clears it up.

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    Mute simontuohy
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    Mar 10th 2012, 9:18 AM

    excellent and timely piece. I have always been of the opinion that journalists should do stats in uni considering how intergral they are to modern journalism and how bad they are understood.

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    Mute Jeroen Bos
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    Mar 10th 2012, 9:05 AM

    Very interesting article.

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    Mute Joe Sixtwo
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    Mar 10th 2012, 9:04 AM

    George Orwell demonstrated in his novel 1984 how meaningless statistics can manipulate people. Public relation and advertising companies have made fortunes using statistics to help their clients rip off people. Don’t forget that this slot machine will pay out 75% of the time.

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    Mute Ronan Mullen
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    Mar 10th 2012, 9:28 AM

    It’s a well known fact that 63% of statistics are made up on the spot…

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    Mute Paul Coffey
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    Mar 10th 2012, 9:04 AM

    I am 94% confused and 7 % bored, in comparison to the last contributor!

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    Mute Chris Mansfield
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    Mar 10th 2012, 8:23 AM

    The HIV example assumes there are no false negatives. Is that right?

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    Mute David Robert Grimes
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    Mar 10th 2012, 8:49 AM

    Actually, it’s slightly more complicated than that. A HIV test has such a high positive predictor value (PPV) that it is virtually impossible to get a false negative. So this leads to the crazy situation where a positive test only implies 50% chance and a negative is zero!

    I left out a slight detail for brevity mind; I’ve talked about the low risk group which is more Irish folk. But consider IV drug users. Their rate of infection is 1.5% meaning if 10000 got tested, you’d expect 150 with it flagged positive and one false positive. So your odds on having the disease if you’re high risk with a positive test – 150/151, 99.37%. Much worse than the 50% for low risk!

    Bottom line – stats in isolation can be very misleading and we always need a reference class!

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    Mute Alan Stears
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    Mar 10th 2012, 9:03 AM

    If you look up Bayesian probability you’ll see how to incorporate false negatives into the formula.

    As an aside, the use of percentages in relation to temperature on the Celsius or Fahrenheit scale is ill advised because they are not strictly quantities in the way that cents or inches are.

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    Mute Robin Hilliard
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    Mar 10th 2012, 10:19 AM

    In all fairness, while scientists and other professionals might get the stats wrong very occasionally in scientific journals, it’s basically irrelevant in context of the ongoing dog’s breakfast which is the reporting of any kind of numerical information by regular journos, most of whom seem hopelessly innumerate.

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    Mute thomas walsh
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    Mar 10th 2012, 9:44 AM

    Im in 110% agreement with this article…

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    Mute Karl Groome
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    Mar 10th 2012, 8:55 AM

    My head hurts

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    Mute Ally Collyer
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    Mar 10th 2012, 9:56 AM

    New subject for students……..”statistical engineering”

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    Mute Ailish Lynch
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    Mar 10th 2012, 11:44 AM

    %ages over 100 have always irked me

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    Mute Rommel Burke
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    Mar 10th 2012, 12:01 PM

    I’m 110% behind you on that one! ;)

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    Mute David O Brien
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    Mar 10th 2012, 11:05 AM

    I’m corrected. 0.01% is 10,000 times 0.0001 = 1.

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    Mute Fergus Cafferty
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    Mar 10th 2012, 12:01 PM

    My favourite is when new sports boast about their rates of growth.
    If you start a sport,and 4 people join that week,your growth rate is a massive 400%/week,allowing the 5 of you to briefly claim yours is the fastest growing sport in the world!

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    Mute iBob101
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    Mar 10th 2012, 12:25 PM

    One type of journalistic error I often see is the simplistic reporting of performance against expectation. For example, reporting that tax revenues were slightly better than Department of Finance estimates sounds good, but it doesn’t really tell us much. The reports often don’t tell us whether the estimates themselves were high or low (perhaps deliberately low) to begin with or whether the revenues were higher or lower than last year – which would be much more informative.

    Another area the newspapers often confuse is changes in rates of increase or fall. For example, a fall in the rate of GDP growth from 2% to 1% might be reported as a fall in “GDP” when in fact GDP has risen.

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    Mute Murty Forde
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    Mar 10th 2012, 10:52 AM

    Great read.

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    Mute Eoin Faz
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    Mar 10th 2012, 9:47 AM

    83.25% of these comments relate to how the above article represented itself.

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    Mute Ronan Burke
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    Mar 10th 2012, 11:10 AM

    If they used percentage points in a lot of situations it would help clarify things. ie 3% to 4% is a 1 percentage point increase.

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    Mute David O Brien
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    Mar 10th 2012, 10:50 AM

    ECB increases mortgage interest increases by 1%.
    If the rate goes from 3% to 4% that’s a 25% jump. You WILL pay 25% more on your loan – if only it was 1%.

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    Mute Sean Higgins
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    Mar 10th 2012, 11:00 AM

    Thank G Charles I see everything in a different light now…….

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    Mute Paul Mallon
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    Mar 10th 2012, 10:45 AM

    Good article, there’s a good TED talk here (“Battling bad science”)about the same thing, although in some cases far more sinister applications:

    http://www.ted.com/talks/ben_goldacre_battling_bad_science.html

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    Mute HelloGoogleTracking!
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    Mar 10th 2012, 1:25 PM

    Excellent article,

    Nothing is more annoying than the accidental misapplication of statistics and / or the cynical misuse……..except perhaps the complete lack of understanding in the general public. (of which of course they are not to blame)

    It should be included in a standard education, outside of science degrees. Anything that highlights this more is to be welcomed.

    Good job.

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    Mute Ryan Murphy
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    Mar 10th 2012, 12:26 PM

    I’m reminded of Disraeli’s famous quote about lies, attributed to him by Mark Twain.

    Great article.

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    Mute Laura Farrell
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    Mar 10th 2012, 1:14 PM

    This is a really good example. Statistics can be used as evidence in a way that is quite misleading.

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    Mute John O'Neill
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    Mar 10th 2012, 2:23 PM

    At least two hundred per cent of readers know that this headline isn’t true

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    Mute Red Squirrel
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    Mar 10th 2012, 2:14 PM

    If you have two loans for the same amount one at 3% for 30years and the other at 4% for 30years, you will pay 33% more for the loan at 4%.
    After 20years the 4% loan has cost 21% more, after one year the 4% loan has cost 0.97% more…..
    Boom, the power of compound interest!

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    Mute David O Brien
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    Mar 10th 2012, 10:30 AM

    Stats are wrong in article HIV test is 99.99% accurate. You test 10,000 people. Test gives 10 people with positive HIV test. HIV Incidence is 1:10,000. Thus 9 out the 10 are free of HIV. So the chances of having HIV Is only 10% WITH a positive test.

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    Mute David Robert Grimes
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    Mar 10th 2012, 10:36 AM

    No, sorry – you’ve made a rudimentary mistake there. 10000 ; 1% is 100, 0.1% is 10 and 0.01% is 1. You’ve mixed up 99.9% with 99.99%. Easy mistake to make…

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    Mute Seamus Ryan
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    Mar 14th 2012, 2:40 PM

    Ironic title on the piece (then again, there are probably more readers for “We’re all being misled” than “We’re almost all being misled”:)) but a good point very well made, David.

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    Mute Hop Lite
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    Jun 28th 2013, 11:24 AM

    I know I’m coming to this debate long after the party is over but just seen it now and why not?

    Let’s assume that FF calculated Lab received an average of 60 minutes and FF 20 mins. The following are valid percentage calculations and statements:

    1. Lab have 200% more air time than FF ((60-20)/20 x 100)
    2. FF have 66% less air time than Lab ((60-20/60 x 100)
    3. Lab have 300% of the airtime of FF (60/20 x 100)
    4. FF have 33% of the airtime of Lab (20/60 x 100)

    It is not correct, I believe, to state that the statement from FF ‘Fianna Fáil is now getting more than 100 per cent less access to Prime Time than the Labour Party in the same position.’ is clearly wrong (I know you haven’t done so). It is a contorted and contrived recasting of statement no. 1 (FF have 200% less air time than Lab) that is misleading as that comparison you would normally expect to see would be as per statement no. 2. There are no absolute rules when comparing two numbers as to which must be the denominator in the percentage calculation, however there is custom, practice and expectation and clearly they have not adhered to that here (your reference to a faux pas).

    However I disagree with you that the underlying problem here is innumeracy. I believe that the problem here is the cynicism of spin. They wanted a bigger number (200% v 66%) so they went for it as it suited their message. They are relying on the general innumeracy of the wider population to get away with it.

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