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File image of Jony Ive Alamy Stock Photo

Legendary designer behind Apple's iPhone joins OpenAI

Jony Ive will create devices tailored for using generative artificial intelligence, according to a video posted by OpenAI.

THE LEGENDARY DESIGNER behind Apple’s iPhone, Jony Ive, has joined OpenAI to create devices tailored for using generative artificial intelligence, according to a video posted Wednesday by the ChatGPT maker.

Ive and his team will take over design at OpenAI as part of an acquisition of his startup named “IO” valued at $6.5 billion.

Sharing no details, OpenAI chief executive Sam Altman said in the video that a prototype Ive shared with him “is the coolest piece of technology that the world will have ever seen.”

The San Francisco-based AI company finished the clip with a message that it looks forward to sharing fruits of the device collaboration next year.

British-born Ive was an Apple employee from 1992 to 2019, during which time he oversaw the development of the brand’s now legendary products, from the iMac and AirPods to the iPod, iPhone and Apple Watch.

Working closely with Apple co-founder Steve Jobs, his designs revitalized Apple, making it the company with the world’s third-largest market capitalization and a global standard for product design.

Altman said a transformational new technology such as AI deserves a revolutionary new way to interact with it.

Comparing AI to “magic intelligence,” Altman said the technology behind ChatGPT “deserves something much better” than having to type questions into a laptop.

Ive began collaborating with Altman two years ago and it “became clear that our ambitions to develop, engineer and manufacture a new family of products demanded an entirely new company,” the pair said in a joint post.

“The products that we’re using to deliver and connect us to unimaginable technology are decades old,” Ive said.

“So it’s just common sense to at least think, surely there’s something beyond these legacy products.”

Dethroning smartphones? 

OpenAI putting its hot chatbot into a new kind of gadget could be a threat to Apple, which has struggled with its AI strategy, particularly when it comes to making its Siri digital assistant smarter.

Apple shares were down nearly three percent in after-market trades on Wednesday.

Almost a year after announcing the integration of a host of generative AI functionalities into its new iPhone 16, Apple has been slow to implement them.

The Cupertino, California-based group has also postponed the release of an updated version of its Siri voice assistant until next year, at best.

The race to put generative AI into devices also involves Amazon, which is adding the technology to its Alexa voice assistant, with a rollout of that service currently underway.

Dubbed Alexa+ and boosted with AI, Amazon’s adoption of the technology is intended primarily for connected devices in the home, such as smart speakers or televisions.

Hyped startup Humane in 2024 launched its AI Pin, a square gadget to be worn like a brooch that was theoretically capable of answering spoken questions, taking photos, and making phone calls.

But it quickly failed to catch on due to its high price and poor performance, and was subsequently acquired at a low price by HP.

IDC advertising and marketing technology research director Roger Beharry Lall said that it remains to be seen if a gadget dedicated to using AI can dethrone smartphones that still rule modern lifestyles.

“Right now, the phone is the medium through which you can access these technologies,” Beharry Lall said.

“If anyone can figure out what the next-generation interface is going to look like, it’s probably Mr. Ive.”

OpenAI has become one of the most successful companies in Silicon Valley, propelled to prominence in 2022 with the release of ChatGPT, its generative AI chatbot.

© AFP 2025 

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    Mute gregory murphy
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    May 28th 2016, 11:12 AM

    Is that not 71km/h over ? ……. Just sayin’

    227
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    Mute Chris lynch
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    May 28th 2016, 11:14 AM

    It is but you can’t be expecting proof reading on the Journal.

    174
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    Mute Chris Mcdonnell
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    May 28th 2016, 1:24 PM

    His laptop has a spellcheck but don’t do maths

    44
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    Mute Joe Bloggs
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    May 28th 2016, 11:58 AM

    68km in a 50? Bring that man straight to the gallows.

    151
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    Mute tom
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    May 29th 2016, 1:21 AM

    We have one of the laziest police force, they can sit on side of 3 lane carriage way with 90% of cars in the wrong lane waiting on the odd car a few kph over the limit.

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    Mute neuromancer
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    May 28th 2016, 1:30 PM

    Speed vans cause motorists to jam on the brakes, even if they are under the limit. On a personal note, when was the last time there was an accident on the N4 Lucan East or West bound? Yet there is always a gatso. I know of two accident Black Spots close to me, and there is never a speed van. Why? Because not enough traffic there to make it profitable.

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    Mute Paul A Whelan
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    May 28th 2016, 12:21 PM

    I know the Cratloe one. It’s 120 just before it and the drops to 100 without any change in road quality and not enough limit signs to make sure you know. Sorry for individual caught there. Probably had no idea he/she hit the 100 zone.

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    Mute Peter
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    May 28th 2016, 12:38 PM

    How come you know? Sure they’re the ones out driving. They know but don’t care.

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    Mute John Murray
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    May 28th 2016, 12:40 PM

    That’s incorrect, the speed limit changes back at the Shannon Airport exit. Which is a good bit back.

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    Mute Paul
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    May 28th 2016, 12:49 PM

    That’s 10kms inside the 100kms zone. If the driver doesn’t know the difference between motorway and dual carriageway road markings
    and signage or can’t see the numerous 100km signs maybe they shouldn’t be on the road.

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    Mute Mjhint
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    May 28th 2016, 2:34 PM

    Paul some dual carriageways have 120kmh speeds on them.

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    Mute Paul
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    May 28th 2016, 3:37 PM

    Which is why I said “and can’t see the numerous 100km signs”

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    Mute Mjhint
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    May 28th 2016, 5:14 PM

    In my view Paul the signage is not great. I do find from time to time I miss a sign & I’m unsure of the speed limit. In Germany it’s a constant barrage of signs. You cannot but see them. I don’t find that in Ireland. I also feel with the technology now in cars we should at least have an indication on our binnacle. That way there’s no excuses.

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    Mute t
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    May 28th 2016, 8:34 PM

    If they had an IQ test as part of a driving test I wonder how many would fail?

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    Mute Paul
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    May 28th 2016, 10:22 PM

    The road marking and colour of road signs change. If a person has a licence, even a learners permit there is no excuse for not knowing the difference.

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    Mute Darren McNamara
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    May 28th 2016, 11:36 AM

    Did you fail maths in the leaving cert paul haha.

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    Mute Free comment ratings
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    May 28th 2016, 11:42 AM

    Haha brilliant because you learn basic subtraction in leaving cert..

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    Mute RandomAct Of Kindnes
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    May 28th 2016, 11:43 AM

    Careful Darren.Your comment could very well be deleted.

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    Mute Darren McNamara
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    May 28th 2016, 12:58 PM

    There is nothing worse when you put your heart and soul into a comment only for it to be deleted ha

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    Mute Aidan Duggan
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    May 28th 2016, 12:25 PM

    And they want to reduce the limit to a farcical 30kph in Dublin.Think they should be targeting rural road users instead.

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    Mute Winston Smith
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    May 28th 2016, 4:27 PM

    Speed enforcement will never get public support because it is by nature and implementation a crude tool which results in substantial collateral damage, namely the wrong categories of drivers being convicted while serious offenders get off regularly. What makes this all the more galling are the penalty points for three years on so many folk who are largely law abiding except for these rare occassions when they are often ‘trapped’ in a sneaky way which undermines law enforcement and the judiciary.

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    Mute Simeon
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    May 28th 2016, 12:46 PM

    If the person caught was a TD or a judge or a rugby international we wouldn’t be having this conversation. Garda corruption is still a huge problem.

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    Mute Mark Fields
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    May 28th 2016, 11:37 AM

    I once had a supervisor who told of getting a speeding ticket on the way to work. I would have been more supportive of him had it been when he was going away from work.

    Anyway he challenged the ticket, on the basis was the radar device calibrated? It had not been and the traffic court judge dismissed the charges and all those who were ticketed that day.

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    Mute Patrick Lenehan
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    May 28th 2016, 1:52 PM

    322 xE 80 =E 25760…That’s what its all about and anyone that thinks differently is a fool especially those that say differently (nudge,nudge)

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    Mute Dave Meagher
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    May 28th 2016, 2:33 PM

    And it cost 100k to collect it.

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    Mute Winston Smith
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    May 28th 2016, 2:36 PM

    The selection of the zones, “safety zones” choosen, is problematic and often for dubious reasoning. The only van I spotted yesterday was on a very short stretch of 60km/hr squeezed into a long 80 km/hr…an obvious trap in my books.

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    Mute Ger Comings
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    May 28th 2016, 11:12 AM

    Why don’t we have permanent speed cameras like every other EU country?

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    Mute Seamus Corcoran
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    May 28th 2016, 11:30 AM

    Because the providers wouldn’t make as much money out of a one off provision.

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    Mute Mjhint
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    May 28th 2016, 11:34 AM

    Because we can get around them like we do in Germany France Belgium the UK & the rest of Europe. Thankfully or else we would be paying fines non stop.

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    Mute Piaras
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    May 28th 2016, 1:09 PM

    One in Dublin on a dual carriageway. Yet there’ll be vans all over the city next weekend where no dies.

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    Mute Tomas Lyne
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    May 28th 2016, 11:18 AM

    In for a penny

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    Mute Mindfulirish
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    May 28th 2016, 1:15 PM

    Is this a PR stunt like all the arrests the Gardai make? The Gardai must be sick carrying out their duty simply to make their superiors appear to doing their jobs.

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    Mute Miriam O'Keeffe
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    May 28th 2016, 3:36 PM

    I see worse offences than speeding everyday on all roads and the gardai nowhere in sight.

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    Mute Paul
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    May 28th 2016, 3:56 PM

    Trafficwatch

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    Mute JustMade Ireland
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    May 28th 2016, 11:53 AM

    With speeders their be no revenue,look at the history the main reason the were introduced was for revenue not safety, safety was use to sell it. Our roads death pay have gone and it is not because we have stopped speeding, the factors are better roads, more motor ways, less Irish people heading down the country on bank holidays, and with ones that do go they travel on better and much safer road than what there once with less congestion.

    The media always plaster headline speeding car kills… What is speeding the road into Baldoyle use to be 50 now it 60, If a driver crash before at 58 the be speeding reckless driver etc… Now the be driving safely.
    We need an over haul of our speed limited , but they wont they rather us believe speeding is the main cause but it not.

    If the told the truth half the people would get back in car ever, our roads death may have gone down but those with life changeling injures is just as bad if not worst.

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    Mute Ulick McGee
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    May 28th 2016, 8:14 PM

    I was stopped for doing 68kph in a 60 kph zone. I asked the nice Garda could I see for myself the speed on the camera and she refused saying she was not obliged to show me. I told her I wanted to see the date of the last calibration and the again she refused but looked puzzled. I would have thought if I am going to be prosecuted I have the right to verify my speed and that the equipment is working and calibrated.

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    Mute Martin Daly
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    May 28th 2016, 11:51 AM

    If I remember right, most of the permanent gatso cameras we had were set on fire.

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    Mute eastsmer
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    May 28th 2016, 2:55 PM

    More BS
    There is a bad bend coming from Waterford into Cork over the Youghal bridge crossing the Blackwater.
    Someone not in their right mind put a 100kph sign just before the bad bend…

    9
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    Mute STARVIN MARVIN
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    May 28th 2016, 1:20 PM

    Well they have proof of wreck-less driving on country roads !!!! And they get cheaper insurance !!!! Why ???

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    Mute Ted Murray
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    May 28th 2016, 7:04 PM

    Way less than 1%? They’re obviously not very good at hiding in the bushes. They should have hired flashers to hold the speed guns.

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    Mute Peter Murphy
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    May 28th 2016, 8:27 PM

    I wonder what the lowest speed offender caught was doing speed wise? what speed do you have to be going before your technically prosecuted as there has to be a margin of error as the instruments they are using are not 100% as they have to be calibrated.

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    Mute Stephen Kearon
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    May 28th 2016, 6:52 PM

    133 km/hr on the N3 at Huntstown ? The N3 doesn’t go through Huntstown, and the Huntstown Road speed limit is far less than 100 km/hr

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    Mute Baron Von Harding™
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    May 29th 2016, 9:14 AM

    For all the people giving out, suggesting it’s only a money making exercise, what do you suggest as an alternative? No speed limits, with zero enforcement? I can’t see that improving Road safety statistics……

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    Mute Rt Hon Kevin Ward
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    May 29th 2016, 10:18 PM

    Go to court, tell the judge you are not happy about handing money to an organisation that is rife with corruption allegations, but you will take the points and make the donation to Pieta house or another charity (providing you are guilty of course)

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    Mute Steve Hehir
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    May 28th 2016, 10:21 PM

    How many tickets were issued for those breaking the 100/120 kph limits & how many were issued for those breaking the 50/60 kph limits….I dare say the split is probably 80% to 20%…like shooting fish in a barrel with the lower limits, this despite the Garda top brass coming out during the week claiming..”speed kills”!!..

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    Mute Chris O' Connor
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    May 28th 2016, 12:43 PM

    Is km/hr the correct abbreviation ? I have always used kmh thinking that was correct.

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    Mute Type17
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    May 28th 2016, 1:23 PM

    Km/h is the most commonly used.

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    Mute Carl Lowry
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    May 28th 2016, 4:19 PM

    I van paid for…199 left

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    Mute Brian Holmes
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    May 29th 2016, 4:46 PM

    No body speeding in Mayo all out celebrating the Connaught win

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    Mute Rt Hon Kevin Ward
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    May 29th 2016, 10:15 PM

    If all those caught respond and cough up within the first time limitation that is a grand total of €25760, that’s some money to be putting in to an organisation that’s rife with corruption allegations

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    Mute ThePale Presents
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    May 28th 2016, 11:23 AM

    Because they get destroyed

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    Mute Geraldine Patricia
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    May 29th 2016, 1:41 PM

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