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Would you pay for an undo button on Tinder?

It’s going to be included in the premium version, Tinder Plus, which will be launching next month.

Image: Tinder/Vimeo

TINDER IS PREPARING to launch a premium version of its app which will allow you to undo those times you accidentally swiped left or check out an area before you travel there.

Talk of premium features was mentioned as far back as October when its CEO and co-founder Sean Rad said it would be introducing them for early November. It’s expected that the service will roll out next month.

The service accidentally released an update on iOS which mentioned that both an undo function and a geolocation service called Passport were included before being quickly retracted.

Although the iOS and Android updates say that Tinder Plus will cost €2.99 on iOS, while Android has in-app purchases that cost between $0.99 – $19.99 as part of a monthly or yearly service. These payment features have yet to be turned on as there’s no mention of it in the app itself.

passport Source: Tinder

The service has been experimenting with said features in Brazil, Germany and a paid monthly service in the UK. The latter has seen experiments which would limit the amount of right swipes you can make, lifting that restriction entirely when you pay for the premium service.

Alongside the undo feature, the premium version will include Passport, which will allow you to use the service in a different city other than your current location.

Just over 15% of Ireland’s population use the app, according to Tinder, which would amount to approximately 725,000 adults.


Source: Tinder/Vimeo

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About the author:

Quinton O'Reilly

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