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Poll: Should advertising cheddar cheese to children be restricted?

The National Dairy Council has again come out with an appeal for cheddar cheese not to be placed in the ‘less healthy’ food/drink list in the Children’s Commercial Code. What do you think?

Sam Buckley in 'Cheese for Children' category at International Cheese Awards in 2006.
Sam Buckley in 'Cheese for Children' category at International Cheese Awards in 2006.
Image: Graham Hughes/Photocall Ireland archive

THE NATIONAL DAIRY COUNCIL yesterday released another appeal for proposals to restrict the advertising of cheese to children to be reconsidered.

As reported in TheJournal.ie last week, the Broadcasting Authority of Ireland (BAI) is asking for the public to give its opinions on its new draft Children’s Commercial Communications Code. The Code is recommending that ads targeting products high in fat, salt, sugar be subject to restrictions during children’s programming.

In the ‘less healthy’ foods list (see page 13), alongside crisps, biscuits, cakes, sweetened milkshakes and fruit juices, fizzy drinks and so on, is “cheddar cheese, half and full fat”. The National Dairy Council quoted its own nutritional manager yesterday as saying that cheddar cheese was “nutrient rich” and that cheese consumption levels among children has been static “over the 15 years when overweight rates broadly doubled”.

What do you think? Should advertising cheddar cheese to children be subject to restrictions?


Poll Results:

No (1665)
Yes, but not to the same level as some other foods/drinks on the 'less healthy' list (325)
Yes (154)
I don't know (72)




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