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CHEAP DRINK AND its contribution to alcohol abuse, has long been a huge problem in Ireland. It’s no secret that 2020 has been a difficult year, but despite the closure of pubs for most of it, Irish people have continued to consume and often abuse alcohol with abundant purchases at their local supermarket or convenience store.
This week, Donegal has joined Dublin in Level 3 restrictions, which is a very difficult time for people in both counties. In the midst of the discussion around restrictions and the spread of the virus, we’ve heard much of house parties and gatherings in the home.
Reducing the supply of cheap alcohol, as other countries have done, should be part of the Government’s Covid battle plan; alcohol and social distancing remain poor bedfellows.
And while there has been some concern about so-called ‘wet pubs’ as centres of transmission, drinking parties in houses, particularly when that alcohol has been bought for ‘pocket-money’ prices, should be a real concern too.
It’s been more than 700 days since the public health alcohol policy, framed by the Public Health Alcohol Act, enacted minimum unit pricing (MUP) for alcohol products as a proven measure to reduce alcohol use especially amongst the most hazardous of drinkers.
This establishes a floor price for all alcohol products beneath which they cannot legally be sold.
This would ensure that the cheapest, strongest alcohol, carefully selected by drinkers in search of the greatest high for the lowest price – that €11 bottle of Irish Whiskey, the €12 bottle of Gin or the 2-litre dynamite flagon of Irish cider, so evident throughout the retail landscape – would become a thing of the past.
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The Covid effect
Despite all the pubs being closed from the end of March through to early July because of Covid-19, and only half-opened since then, indications are that Ireland’s alcohol use has only declined by 4%.
During lockdown and since, however, trade data consistently shows that off-trade sales are booming, as more and more drinkers shift their alcohol use into their homes having unearthed the exceptional affordability of alcohol in the retail market.
Price is central to demand and off-trade price surveys consistently show how affordable alcohol is, with men’s low-risk drinking weekly guideline of 17 standard drinks within reach for as little as €7.65. A woman’s weekly 11 standard drinks can be bought for less than a fiver at €4.95.
The 2020 programme for government renewed a ‘longstanding’ commitment to implement MUP but ‘in consultation’ with the Northern Ireland Executive.
Back in 2015, the then Executive announced it would proceed with an alcohol minimum unit pricing policy having commissioned research that suggested that such a policy would lead to a reduction in alcohol use by 5.7% and could reduce alcohol-related deaths in Northern Ireland.
The recent announcement by the Northern Ireland’s Minister for Health Robin Swann to consult on the possible introduction of such a measure, however, suggests further interminable delay.
A cross-border issue
In the North, the rate per hundred thousand of alcohol-related deaths stands at 15.09 per 100,000 (NISRA 2018); Ireland’s rate currently stands at 21.2, according to the Health Research Board’s 2013 alcohol-related deaths.
In 2016, the Global Burden of Diseases estimate of attributable deaths suggested Ireland’s current rate could be as high as 56 per 100,000.
In this context, the government can no longer ignore the objectives for the new public health measure, determined by Cabinet some seven years ago and democratically approved by the Oireachtas two years ago.
While ideological objections and spurious considerations of cross border trade have stalled implementation, we cannot allow economic concerns to block and delay measures that can contribute to reducing alcohol harm and improving public health.
Only one of the five alcohol products in Northern Ireland is lower than the floor price to be established by the proposed law in the Republic. There are many reasons why people choose to shop in Northern Ireland such as currency fluctuations and VAT.
These factors, added to consumer choices, ultimately determine the purchase point of alcohol for communities both sides of the Irish/UK border.
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Distance and proximity to the border are also important considerations. Over 60% of the estimated value (€458m; CSO:2018) of current Ireland to Northern Ireland cross-border shopping is done by those who live closest to the Border.
Booze is not the border draw
‘The AA’ (Automobile Association) seasonal consumer cross-border survey demonstrates that fashion items and cosmetics feature higher than any other products in motivating such cross-border shopping.
Around a third of those who shop cross border ‘intend on picking up alcohol’ where there is also a 13% difference between the VAT rate on alcohol products in the UK (20%) than in Ireland (23%).
Ensuring that cheap, strong alcohol cannot be sold in Ireland beneath a certain price is unlikely to contribute any further to cross-border shopping.
Since 2013, when the government agreed to introduce MUP, there have been 875 deaths from direct alcohol poisoning alone, likely induced by acute alcohol episodes. The Global Burden of Diseases would estimate that 19,530 deaths related to alcohol use have occurred in this period.
In a judgement from the UK Supreme Court (2017) rejecting a legal challenge by the Scotch Whisky Association et al to the proposed introduction of minimum pricing in Scotland, Lord Mance, delivering a unanimous decision, and reflecting on the incomparable values of health or economic impact on producers, stated ‘the courts should not second-guess the value which a domestic legislator puts on health’.
Ireland can no longer wait. It must lead. Implementation must proceed and pandering to vested interests can no longer be a rational government position to delay the commencement of a democratically approved public health measure.
Eunan McKinney is Head of Communications and Advocacy at Alcohol Action Ireland.
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Bertie ran away from tribunal findings. Now DOB & Lowry need to be finally accountable. Why have FG not done anything since findings against their associates since 2011.
They absolutely should. He’s the personification of everything Fianna Fáil has done to this country in recent years and if they welcome him back it might help people remember what FF are like. In fact, they should go one step further and bring back the “Bertie’s Team” posters. 29% in the last poll for a party that played with the country like it was their personal toy is disgraceful.
They do at their Peril, the most cunning and devious of them all is clearly trying to garner favour for a run at the presidency. lest we forget his disastrous time in power and of course Paddy the Plasterer. Teflon is this man’s byword and his amnesia is breathtaking
A large section of people in this country are either /or brain dead or just living in a parallel universe by continually voting for either Fine Gael or Fine Fail and actually expecting any real change, they are 2 cheeks of the same arse the definition of madness, doing the same thing over and over again and expecting different results.
@Centerro: I think a lot of those “Yes” votes think that if they accept him back it’s will screw their poll numbers…. at least I HOPE that’s their reason…….
@Tricia Golden: I voted yes in the poll because if FF brought him back it would hopefully remind the amnesiacs and brain-dead of this benighted country that FF have managed to flush the economy down the toilet THREE times.
That slieveen should be in jail along with most of his cabinet of the day including Micheal Martin. As long as I live I will never vote FF. What they did to this country will have to be paid back by generations to come.
Why stop at Bertie? Why not bring back Dempsey, Cowen, the foul mouthed Mary Coughlan, one time PD Martin Cullen, Dick Roche, Noel Aherne, the doctor from Donegal who drove drunk the wrong way down a dual carriageway, the guy who ran over a nurse, Conor Leinahan who as junior minister for science supported a creationist speaker, Michael Martin, …………?
@Larry Doyle: You forgot to mention Dermot Ahern, the ‘not a red penny’ sh#tster who promised the north-east a regional hospital and then walked away with his hands in pockets.
@tommy mac: Is a Man who said hello to you outside Mass or who nodded to you in a pub in Drumcondra, capable of the behaviour raised in those various tribunals?
Yes, it’ll destroy them. Although I thought bankrupting the country again would be the last straw but there’s a cohort of backwoods men that’ll vote for no matter what they do
@Fifty Shades of Sé: you like most other people seem to forget that ff were supported by fg in most of their actions and signed off on heaping the debt on the people and then to compounded fg,s arrogance as soon as they got into power they loaded us with the home tax and have continued with new tax,s every so often they are so inept that no one mentioned to the minister for finance that they had already reduced medical card prescription charges by 50c from 2.50 euro to 2 euro which had already been done earlier this year, so yes ff should take berty back as they can show fg/lab how it’s done….
The only reason that Fianna Fail would want him back is so that they can brush the past under a carpet and say what a grand chap he is followed by hanging a Bertie picture in the Leinster House rogues gallery alongside Dev and the rest of the cronies. Presently they are too embarrased over Bertie, that along with his mate Brian Cowan.
@Tricia Golden: Ya think? I’m still waiting on Fine Gael to justify spending 5 years in power blaming Fianna Fail for everything only to go into coalition in the their next term. No accountability in this country.
Remember when people said that Fianna Fail were finished until Fine Gael brought them back into the fold. People would vote for Bertie again too. Irish people are morons.
@TheBluffmaster2: I’ve no interest in popularity. The facts speak for themselves. Look at the people saying “bringing Bertie so people will never forget what FF done.” Yes because wrecking the country wasn’t not enough of a reminder?
How can a party that wrecked the country be able to gain a position in government after an absence of just one term? Moronic electorate.
@Damien Gill: Really?, So enlighten us to how many terms Fianna Fail have been out of government, bearing in mind they are in a coalition with Fine Gael in everything but name right now?
@Arnold Lane: wrecking the country???
Question . where does the sub prime mortgage problem, the collapse of leman Bros come into the equation?
Where does David Drum, Michael Fingelton and the remaining bank managers rank in the ‘Bankrupting’ of the country stand in all this?
@Colin Keogh: any finance minister to tell the people he hasn’t a bank account , just shows what he thinks of the people of Ireland now he wants to crowl back in under the door
He should have his free car taken away, his Ministerial pensions should be taken away, and he should be left with his TD’s pension. He should be banned from National radio and TV and he should keep his political observations to himself. Should he have a conscience he should own up publicly to the pain and suffering he caused to so many people in this Country.
It is probably a sad reflection on the electret of this Island of ours that the die hards of Fianna Fáil will never admit to the travesty that occurred under his misguided stewardship.
For Fianna Fáil to move on as a party they need to get rid of all the bogey men from 10 years ago,including Michael Martin,willie o dear and of course Bertie
@Neal Ireland Hello.: I imagine that there are still a few constituency mugs who would vote for him to get elected. They must be hard up in that neck of the woods….
Bertie Ahern should be kicked out the country. And if FF want him back, they should be tossed out with him. His politics set the country up for fairly spectacular ruin.
I don’t think it makes a difference what the people think. The grey suit brigade on the FF back benches will drive him through it. He’s the risen Christ as far as they’re concerned!
I can’t believe FF still exist. they should have been wiped out zero seats but the Irish people seem to have forgotten the f ed the country while they partied. unbelievable they are still getting votes
He’s worth more to us alive than dead. He should be minister for Brexit because he has the contacts and experience in dealing with NI London and the EU.
He was also the hardest working man in politics back in his day. Yes he was at the helm when the banking crisis happened but he did put the right people in the right places, they just didn’t do their job right and ill advised him.
For that he has paid the price but I still believe we could make good use out of him..
And just as a reminder, there were no homeless dying on the street under his administration like there is now.
@Gareth Cooney: When’s your next gig in the laughter lounge?
You could make a career of comedy.
Fr Ted Ahern, that money was just resting in my account.
A bit late here , but anyway . Fu(k off you muppet . You ruined the country by your lack of governance , not saying anyone in power is any better , but we need to get rid of you people and your mentality .
If you can’t serve the country , go serve in a bar or something until you learn .
Definitely yes, he led FF to 3 election victories. Something Martin will never do- he will not win any election- FF need Bertie Ahearne, not Michael Martin if you ask me.
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