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Doom and zombie scrolling 'Some believe humans go through 300 feet of content in a single day'

Dr. Catherine Conlon examines how most of us are unable to put down our phones and asks if constantly scrolling is really helping us.

WHAT IS THE first thing you do when you wake up in the morning? If you’re like the majority, you will reach for your phone and engage in a spot of doom scrolling — scanning the headlines in the various news outlets that compete to catch your eye with the latest news.

Wars rage, stocks sink, tariffs teeter, while low pressure approaches from the southwest and threatens to submerge the country in mist, drizzle and gloom.

girl-looking-her-smart-phone-doom-scrolling-on-bed-in-the-middle-of-the-night-technology-at-bed-concept Alamy Stock Photo Alamy Stock Photo

I am one of the millions that wake up every morning, and apart from a quick detour to the kitchen for a hot coffee, I return to bed with my phone while I put my brain on hold.

Doom scrolling

It’s an understandable urge. The world is in a precarious place with wars, climate disasters and migration filling the news feed with horror, negativity and intolerance. Many of us fall for the clickbait and refresh our feeds constantly for the latest update.

As social, political and economic unrest continues to spiral, doomscrolling is now emerging as a significant threat to our physical and mental health.

‘It has been one onslaught after other,’ lecturer in the Division of Global Health and Social Medicine at Harvard Medical School, Dr Aditi Nerurkar told Harvard Health.

‘Our brains and bodies are expertly designed to handle short bursts of stress. But over the past several years, the stress just doesn’t seem to end. Doomscrolling is our response to that.’

thoughtful-middle-aged-man-doom-scrolls-through-phone-at-home Alamy Stock Photo Alamy Stock Photo

Doom scrolling is rooted in the area of the brain called the amygdala, that promotes self-preservation and drives the fight or flight response to danger, reminding us to be vigilant for threats.

‘Stress strokes our primary urge to scroll,’ suggests Dr Nerurkar. ‘We’re hypervigilant and scanning for danger. The more you scroll, the more you feel you need to.’

Women are more vulnerable to scrolling than men because of their tendency to nurture and protect, while much of the violence portrayed in newsfeeds involves women and children.

medical-illustration-shows-the-major-organs-of-the-limbic-system-of-the-human-brain-with-annotations Doom scrolling is rooted in the 'fight or flight' centre, the amygdala. Alamy Stock Vector Alamy Stock Vector

But doom scrolling has the potential to have a long-term impact on our well-being. Nausea, headaches, muscle tension, low appetite, difficulty sleeping, even high blood pressure, according to experts at Harvard.

A research review in Applied Quality of Life (2023) that analysed three separate studies involving 1,200 adults suggested that doomscrolling is linked to worse mental well-being and life satisfaction.

Another paper in Computers in Human Behaviour (2024) reported that doomscrolling was linked to increased levels of existential anxiety – a feeling of dread or panic that arises with the suggestion that life as we know it is about to end.

Zombie scrolling

A similar phenomenon to doom scrolling is zombie scrolling. I am not a particular fan of bad news, but I do engage in a bit of zombie scrolling – much more than is good for me.

I make excuses. ‘I’m working.’ ‘I’m researching.’ ‘I’m looking for news hooks for something I want to write about.’

It’s all lies. I’m zombie scrolling like the rest of us. And I am not alone. Neither is it confined to the early morning hours. My phone is on the desk at work. Break times are spent scrolling the most recent health reports, while the latest news floats in and out of my feed, distracting me with its intoxicating mix of disaster, revelation and shock.

top-view-young-woman-uses-smartphone-in-bed-at-night-when-her-male-partner-trying-to-fall-asleep-beside-couple-fight-argue-addictive-world-of-social-media-doom-scrolling-fake-news Alamy Stock Photo Alamy Stock Photo

Zombie Scrolling Syndrome refers to habitual mindless scrolling with no real destination or benefits. There is evidence that this behaviour could be linked to mental health conditions, including depression and anxiety.

Signs of zombie scrolling include an inability to be away from your phone and even ignoring personal hygiene due to technology overuse.

We all know that feeling. Recently, on transferring my sim card into a newly purchased smartphone, a technological hitch caused me to be without my phone for two days. I can admit to feeling acute anxiety and unease, only relieved by an expert in the nearest phone shop agreeing to complete the operation for a fee which I would gladly have tripled if it meant restoring my precious device in good order.

Are you a doom or a zombie scroller? If so, it may be impacting your health in ways that you do not realise. Thankfully, there are steps you can take to prise yourself away from what has become an addiction.

One estimate suggests that the average person scrolls through 300 feet of content in a single day. What keeps us so glued to our phones? The answer, like most things, is in our brain.

That dopamine hit

Like mice in a lab, pulling a lever in the hope of a reward, we click on news stories in the hope of a hit that releases that pleasure hormone, dopamine, in our brain. It is the random nature of these rewards that sparks the habitual nature of scrolling – never quite sure when that dopamine hit is going to occur.

We are most likely to revert to zombie scrolling in awkward situations. Sitting alone in a café or a pub, waiting in a queue, sitting on a bus – all those moments when we relieve our anxiety by a spot of zombie checking.

couple-smartphone-and-conflict-in-bed-ignore-and-annoyed-with-reading-chat-or-social-media-addiction-in-home-man-woman-and-doom-scrolling-with Alamy Stock Photo Alamy Stock Photo

But this type of scrolling impacts our health as well. Facebook’s own research found that Instagram – which is used by almost three-quarters (71%) of young adults according to research from the UK Pew Research Centre, negatively impacts mental health. The research suggests that this is because the carefully curated images on the app elicit feelings of negativity and inferiority.

The other side of zombie scrolling is the impact on what we could be doing otherwise. That hour in bed in the morning could be spent out in the fresh air, walking to work, an early morning swim or even an extra hour of sleep.

How often do we walk into a restaurant and see couples or families, all zombie scrolling? All those interactions and experiences that could be happening – lost in the ether of endless clickbait, blocking real interactions between people who are losing the ability to connect emotionally.

young-femle-hipster-chatting-on-cell-phone-online-with-her-friends-and-listening-to-music-pretty-woman-reading-text-message-on-her-cell-phone-while-r Alamy Stock Photo Alamy Stock Photo

Zombie scrolling has after effects too – eye strain, brain fatigue (or ‘brain rot’), difficulty focusing and symptoms of addiction.

There are things we can do to cut back and lose the addiction while still staying abreast of the news. What is needed are digital boundaries that give the brain a chance to recalibrate.

The experts suggest keeping your phone out of reach at night, preferably out of the bedroom altogether. Similarly, in the workplace, the phone could be kept on mute and in a drawer.

Don’t bring your phone to the dinner table or into a restaurant or café, especially if you are in company. Switch your phone to grayscale so that it doesn’t light up every time you hit a news story. Opt out of notifications, including headlines and emails, to help you resist the urge to constantly zone in on the latest beep that registers a new notification.

Other measures include taking up new activities that keep you active and interested while defining a time and place for catching up on the news.

The bottom line is taking back control – you are in charge of your phone and your time, rather than your phone being in charge of you.

Limiting the time and place for scrolling makes it all the more engaging when you do get around to it, giving it the time and space in your life that it deserves.

Dr Catherine Conlon is a public health doctor in Cork.

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    Mute Tim McCormack29
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    Nov 24th 2019, 7:13 PM

    They don’t build things there like the Romans did to last for millenia.

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    Mute Pat Lonergan
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    Nov 24th 2019, 9:02 PM

    @Tim McCormack29: Not when the Mafia is building it.

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    Mute Mike McGann
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    Nov 24th 2019, 10:22 PM

    @Pat Lonergan: smug and ignorant comment, some knowledge of topography rather than Netflix would be a plus.

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    Mute Eugene Conroy
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    Nov 24th 2019, 7:03 PM

    Never happened before……must be climate change,

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    Mute SF Knee Knockers
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    Nov 24th 2019, 8:30 PM

    @Eugene Conroy: comment deleted for stating climate has been changing since year dot !!!

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    Mute Paul Furey
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    Nov 24th 2019, 11:08 PM

    @SF Knee Knockers: two words! “Happening faster”. Try and keep up.

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    Mute SF Knee Knockers
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    Nov 24th 2019, 11:34 PM

    @Paul Furey: faster than what…earth billions of years old..human records only for a few 100 years…climate has been changing forever.. faster slower faster.

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    Mute .
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    Nov 24th 2019, 7:33 PM

    Ligurian infrastructure is in such a state. No area of europe has suffered so much with bridge collapses despite the fact that they pay the highest road tolls in Europe, and most of the motorways there consist vastly of viaducts like this, which were said to have been audited after the last collapse.

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    Mute Conoroconnor
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    Nov 24th 2019, 7:41 PM

    @.: it’s probably the most corrupt country in the Europe. Millions of EU grant money has just disappeared into black holes and is untraceable.

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    Mute Robbie Clancy
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    Nov 24th 2019, 7:58 PM

    @Conoroconnor: I read about how mafia ran most of the construction in certain parts of Italy. Never had any competition so they where awarded all the civil contracts.

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    Mute Attilio
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    Nov 24th 2019, 8:09 PM

    @Conoroconnor: as an Italian myself I am afraid I have to agree. Left Italy decades ago but very little seems to have changed and corruption seems still incredibly widespread

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    Mute Shane McGrath
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    Nov 24th 2019, 8:41 PM

    @Robbie Clancy: No5nonly that but they provided sub-standard concrete and Steele to state projects and in turn bribed construction standards authority overseers to turn a blind eye. Modern Italy is crumbling. The motorways are the worst in western Europe.

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    Mute Conoroconnor
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    Nov 24th 2019, 10:07 PM

    @Attilio: the thing is, I love italy. A truly beautiful country with some of the most unspoiled countryside, incredible old walled towns, lovely people and the best food in the world. Such a shame.

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    Mute Mike McGann
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    Nov 24th 2019, 10:25 PM

    @Conoroconnor: well then jump in your Ferrari and enjoy some of the best roads, best scenery, best food by a mile, wine and best people. I’m not Italian but I have family there and I dislike it being disparaged despite it being 10 times the country ours is.

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    Mute Conoroconnor
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    Nov 24th 2019, 11:02 PM

    @Mike McGann: most of my italian friends would agree with my assessment of the corruption. Like I said, it’s a pity because it is otherwise such a great country & great people I’m not saying we are that much better, by the way. but I spoke with people in Apulia who were in awe of how Ireland has used it’s a EU Grant’s for redevelopment over the years, as over there the money just disappears with little or no obvious development having taken place. The mechanisms of the Italian state have also taken bureaucracy to a whole new level. These are the faults with the place, but I really love Italy and its people. In many ways, public transport for example, ithey way ahead of us. By the way, I go cycling there once a year and their smaller roads are in as bad of condition as ours, if not worse.

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    Mute Mjhint
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    Nov 24th 2019, 11:26 PM

    @Conoroconnor: Great country. I’m regularly there. Was only there last week. I’m I correct in saying this road from Genoa to Ventimiglia was constructed not long after WW2 originally. Are some of these structures from the 50s & 60s?

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    Mute Paraic
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    Nov 24th 2019, 9:14 PM

    For those putting this down to poor Italian infrastructure, this is also happening in the French Alps where least 2 people have died. There is an unprecedented level of flooding happening. Put this together with Venice recently and parts of England that experienced an absolute monumental deluge, and you have a pattern of highly unusual weather events that are fully predicted by climate change.
    https://amp.breakingnews.ie/world/two-dead-as-floods-hit-france-and-italy-966261.html

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    Mute Tommy Roche
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    Nov 25th 2019, 2:15 AM

    @Paraic: You must be racking up the brownie points with Cookie and Dana at Skeppie Science.

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    Mute Paraic
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    Nov 25th 2019, 7:50 AM

    @Tommy Roche: How many troll accounts is it now that you’ve racked up?

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    Mute ed w
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    Nov 24th 2019, 10:36 PM

    better get used to it whatever the reason the climate is a changing.

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    Mute HONEY BADGER180
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    Nov 25th 2019, 7:37 AM

    Made with mafia Concrete!!!!!!

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