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Opinion After three years we still don't understand what remote work really is

Tracy Keogh of Grow Remote says we’re losing opportunities by not embracing remote working.

IN THE PAST few weeks remote work has been blamed for everything from the collapse of SVB to the poor performance of engineers at Meta. Depending on where you look, remote work is either going to kill company culture and put an end to city centres – or it is the panacea for every social issue from gender inequality to carbon emissions.

The reality is that remote work cannot close down a bank, any more than it can solve climate change. We need to stop the surface-level conversations and realise that the problem is not remote work, the problem is a fundamental misunderstanding of what real remote work is.

A new road

When we set up Grow Remote in 2018 we had a vision that remote work could be the most effective and efficient way to bring good quality jobs to rural and regional Ireland. Back then EU Remote Jobs estimated that there were 80,000 remote jobs open across Europe – an incredible number of opportunities for people in Ireland. But very few people here knew these jobs existed.

Three years on and the world has changed. But despite remote work entering the mainstream, in public and private the narrative is still littered with misconceptions that are holding us back. Right now we can’t even agree on what ‘remote work’ really means.

There is a complete disconnect between employer and employee expectations of what it means to work remotely.

Every day at Grow Remote we talk to people who think that remote work means people never meet in person, or that you should be able to work from a beach in Bali without restrictions.

Many CEOs have told me that remote work has become a huge headache and they don’t see a clear business case that would help justify the risks. A senior company director told me recently that ‘Ireland is a great place to work remotely, but it’s not a great place to hire remotely’. Ireland could be a leader in remote work but instead, we are seeing job opportunities going abroad because companies cannot access the talent here.

Access to opportunities

Members of our community tell us that they see remote workers coming into their areas to live, but they don’t see locals having the same access to these opportunities. Instead there is an influx of remote workers with higher salaries who are driving up local house prices.

We are at a tipping point. Remote work is here to stay but we need to stop scapegoating remote work for every problem we are facing. We need to educate everyone about what real remote work is.

Real remote work is location-agnostic employment, which means people from all corners of Ireland with the right experience and qualifications can apply.

Real remote work means being able to live where you choose and still have access to good quality jobs. Real remote work means location is no longer a barrier to opportunity. Imagine the impact for people in this country if all jobs that could be done remotely were available as real remote jobs.

But employers need support, including training and financial assistance, to help them make this difficult transition. People in rural and regional communities also need to have the right skills and knowledge to find remote jobs so that everyone in our towns and villages can thrive.

We need to connect government policy with support for business, training for workers and resources in the community for the community.

In 2018 we knew how powerful remote work could be but we could never have imagined that a global pandemic would catapult us into the future. Change that normally would take a generation happened in weeks.

No wonder there are challenges now that things are back to ‘normal’. But this is a once-in-a-lifetime opportunity to reimagine how opportunity is spread across this country that we cannot afford to miss.

Tracy Keogh is the co-founder of Grow Remote, a social enterprise on a mission to make remote work local. Grow Remote is running Ireland’s first national conference on remote work in June 2023.

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    Mute Miss Divine
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    May 23rd 2014, 7:22 AM

    Not even one ‘Swan-direction’ joke?

    134
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    Mute Ted Carroll
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    May 23rd 2014, 7:29 AM

    That’s one now, terrible it may be but they all count :-)

    45
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    Mute Ted Carroll
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    May 23rd 2014, 7:01 AM

    Call Simon Peg and Nick Frost! #specialists

    117
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    Mute Seán O'Sullivan
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    May 23rd 2014, 7:14 AM

    you totes watched it when it was on this week as did I

    21
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    Mute Daisy Chainsaw
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    May 23rd 2014, 8:49 AM

    Cornetto?

    18
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    Mute matthew mc manus
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    May 23rd 2014, 8:16 AM

    “Just in… the swan is making its way down o’connell street… reports of high casualties and cars set a light… president higgins will address the nation shortly after 09:00 a.m local…”

    57
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    Mute AICS (Steve Tracey)
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    May 23rd 2014, 7:44 AM

    Will we get hourly updates on its location and condition.

    25
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    Mute hjGfIgAq
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    May 23rd 2014, 7:45 AM

    Yes.

    72
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    Mute Mr.Phil.Officer
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    May 23rd 2014, 12:59 PM

    Yes keep us updated Daragh. It says Swans in Irish folk lore carry the souls of lost, neglected and abandoned children and they should be cared for when in need.

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    Mute Johnny B Good
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    May 23rd 2014, 7:13 AM

    One of the Children of Lir coming from PCRS in Finglas – despondent as has lost it’s Medical Card even though is clearly unwell – like Hames Reilly ‘s Health Service – Swan is GOING DOWN THE TUBE

    14
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    Mute Charles
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    May 23rd 2014, 7:50 AM

    Johnny b quiet

    70
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    Mute Aine Whelan
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    May 23rd 2014, 9:57 AM

    Would it have been the candidate in the Bray local elections – Feathers O’Kelly ( look it up – he’s supported by the Harbour Bar) pulling a political stunt to get attention on the day of the election? Cheap stunt bird , thought you had more class…..

    13
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    Mute TOP CAT
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    May 23rd 2014, 7:15 AM

    The Swan was going to a Crazy birds audition in the 02…..

    12
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    Mute Pierce2020
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    May 23rd 2014, 7:20 AM

    They taste like salmon flavoured chicken

    10
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    Mute David Corrigan
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    May 23rd 2014, 3:59 PM

    A child has been lodged in the Tunnel of Goats… If a nurse could please come to the Tunnel of Goats… A goat and a child have now become lodged together, and a nurse has become involved in the incident… Another nurse is required to remove the nurse mentioned previously…

    7
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    Mute richardmccarthy
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    May 23rd 2014, 7:59 AM

    The other big news story in Dublin besides what are referred to as eight story skyscrapers by the educated, was the man who kicked a pidgeon into the air breaking his wing and his two legs, and just kept on walking,plus the usual stabbings and shootings,Dubs, dont you just love em.

    5
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    Mute Tom Harpur
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    May 23rd 2014, 10:21 AM

    Swanning around in the port tunnel

    5
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    Mute jason bourne
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    May 23rd 2014, 7:13 AM

    It’s reopen

    4
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    Mute Aodhnait Ni Bhebbingtain
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    May 23rd 2014, 10:06 AM

    Wonder was it the same swan I encountered? http://renovatinglpa.blogspot.ie/2014/03/swan-walk_29.html

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    Mute Eric Ó Banáin
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    May 23rd 2014, 7:48 AM

    Going through it now and it’s only one lane southbound

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    Mute Damian McEvoy
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    May 23rd 2014, 1:03 PM

    Was there a swansong sung whilst in there? Tunnel Of Love by Bruce Springsteen perhaps?

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    Mute Snorre Sturleson
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    May 23rd 2014, 9:41 AM

    some neck, etc…..my goodness Shatter is a Greek god

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    Mute AICS (Steve Tracey)
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    May 23rd 2014, 4:14 PM

    Just seen him queuing for one direction on Jones Road

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    Mute Ronan Doyle
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    May 29th 2014, 7:27 PM

    A swan has just messed up the trains at castleknock. Delays of 30mins. What has got into this swan??????

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    Mute Mac Conroy
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    May 24th 2014, 5:21 PM

    Well,she was only going in 1D

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