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The Explainer: Why are supermarkets suddenly cutting the prices of milk, butter and bread?

We’re joined by Caitríona Morrissey, news editor with the Irish Farmers Journal. She gives us the background to these recent price drops and explains how cuts to ‘loss leaders’ might have little impact on your overall shopping basket.

WE’VE ALL NOTICED that we’re spending more and more on our weekly shop – and it’s hard to see when or if prices will start going down as the cost-of-living crisis drags on.

But in the past couple of weeks, a range of supermarkets announced some small price cuts – first it was milk, then butter, and now bread.

But why now? What changed?

This week on The Explainer, we’re joined by Caitríona Morrissey, news editor with the Irish Farmers Journal. She gives us the background to these recent price drops, and explains how cuts to ‘loss leaders’ might have little impact on your overall shopping basket.

We also delve into the impact that ‘price wars’ like this can have on farmers, whose margins are already squeezed, and how this brings into focus how heavily Ireland relies on imported goods.

https://soundcloud.com/the-explainer-podcast/is-there-a-price-war-underway-among-irish-supermarkets/s-oQdLINsW7Dk?si=cfcaf4fe20db42788f0716739e8be571&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

This episode was created by presenter Sinéad O’Carroll and producer Nicky Ryan.

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    Mute Deaglán MacThóirdealbaigh
    Favourite Deaglán MacThóirdealbaigh
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    Mar 22nd 2016, 5:08 PM

    So my Samsung S5 which I still look at as a mighty phone altogether is now an “older device”. I call a Nokia 3210 an “older device”. Past it at 31. Jesus.

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    Mute Byyys
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    Mar 22nd 2016, 5:45 PM

    The Finnish company Nokia will apparently launch new Android-powered smartphones in 2016…
    (wont have any Windows software) It;s all very rumour-tastic but certainly interesting none the less.

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    Mute tax slave
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    Mar 22nd 2016, 7:44 PM

    Had thy done it at the start thy still be KING

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    Mute Brendan McGill
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    Mar 23rd 2016, 5:18 AM

    That’s so true

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    Mute Rehabmeerkat
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    Mar 23rd 2016, 4:54 PM

    Nokia isn’t a rumour. They have confirmed they are returning to the smartphone market in 2017. Thats when their agreement with Microsoft ends

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    Mute Eoin Fleming
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    Mar 22nd 2016, 5:57 PM

    Weren’t they bought by Samsung?

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    Mute Liam Coyle
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    Mar 22nd 2016, 5:59 PM

    Microsoft bought them.

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    Mute Byyys
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    Mar 22nd 2016, 6:11 PM

    Not Samsung…Nokia entered into a pact with Microsoft in 2011 to exclusively use its Windows Phone platform on future phones. In September 2013, Microsoft announced that it would acquire Nokia’s mobile phone business as part of an overall deal totaling €5.44 billion euro. Last year Microsoft wrote off billions of dollars to the tune of $7.6 billion nearly the full amount it payed for Nokia phones and its patents. A clause in this deal meant Nokia is unable to launch a model under its own brand name until Q4 2016.

    Nokia has a new video called “Our vision”.. could possibly be an Android Nokia C1 in the making.
    https://www.youtube.com/watch?v=aYm7hh9ys0c

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    Mute Eoin Fleming
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    Mar 22nd 2016, 5:58 PM

    @byys

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