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Facebook/ProteinWorld

How much did Protein World make from this controversial ad? It’s the week in numbers

Plus: How many listen to Ireland’s most popular radio show?

EVERY SATURDAY TheJournal.ie brings you a selection of statistics and numerical nuggets to help you digest the week that has just passed.

300: The number of years since Dublin’s Great South Wall was first proposed.

30: The number minutes journalists were given to look through a list of Siteserv shareholders.

349,551: The number of people on the Live Register. The first time it’s been below 350,000 in six years.

7%: The current rate of Universal Social Charge Enda Kenny says the government will cut.

€1.4 million: What Protein World says it has earned on the back of its controversial ‘Are You Beach Body Ready?’ campaign.

12: The weight, in grammes, of a robot that can pull an object 2000 times its own weight.

417,000: The number of listeners to the country’s most popular radio programme, Morning Ireland.

105: The number of people sleeping rough on a night in Dublin, a decrease on recent figures.

3: The length, in feet, of a rat found swimming in a Tipperary river.

822: The number of garda referrals to a Laois/Offaly branch of the Child and Family Agency that weren’t acknowledged.

€500,000+: The amount of pay Central Bank Governor Patrick Honohan has handed back during his tenure.

27: The number of categories in this year’s IFTAs. The nominations were announced this week.

9: The average age when children should learn to code according to a new survey.

€5 million: What Bus Éireann estimates this weekend’s strike will cost the company.

6: The number of members of a family that were forced to sleep in a car in Cork.

Want more? Check out our previous ‘In numbers’ pieces > 

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9 Comments
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    Mute Noran Mc Evoy
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    May 2nd 2015, 6:45 PM

    The only reason they earned €1.4m from that ad is because a bunch of fat, lazy women with absolutely nothing else to do with their lives decided to be outraged over the use of a healthy and toned woman on the advertisement.

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    Mute Shane Walsh
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    May 2nd 2015, 7:00 PM

    I agree..

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    Mute Al Beebak
    Favourite Al Beebak
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    May 2nd 2015, 7:05 PM

    You called it Noran, you definitely called it.

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    Mute Dwayne Jordan
    Favourite Dwayne Jordan
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    May 2nd 2015, 6:50 PM

    I can’t believe that there were so many people offended by the beach ready billboard, how ridiculous and childish.

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    Mute The Man With No Name
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    May 2nd 2015, 7:10 PM

    There weren’t that many. Feminists are just very vocal because that is the only way they can get attention. In this particular case, they demonstrated perfectly that they shame attractive healthiness because it is something they can never achieve.

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    Mute fitzdoherty
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    May 2nd 2015, 7:21 PM

    In fairness she looks great, I’m sure most women feel inferior looking at her close up on a Tube station platform. I’d love my husband to have Zac Efron’s body but I don’t think that’s going to happen either. As long as we are both happy with ‘slightly saggy’ then we are laughing. Couple of grey hairs thrown in there too…

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    Mute Aaron Kavanagh
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    May 2nd 2015, 7:15 PM

    You know, I used to be quite sympathetic to feminism (I still am, given the right topic – such as repealing the 8th), but stuff like this really turned me off the movement.

    Feminism is a social movement with some real issues that need to be addressed, but can’t, because as soon as you raise issues with the movement, detractors call you misogynistic of anti-progressive or whatever. It’s a movement that doesn’t want to acknowledge it’s own imperfections.

    Over the last year alone, feminists have campaigned (and have mostly succeeded) in banning Page 3, comic book covers, Grand Theft Auto V, Dapper Laughs, Julien Blanc and certain speakers and comedians from speaking/performing at certain campuses, as well as getting Matt Taylor to apologize for his shirt. And that’s among other things.

    At the end of the day, trying to censor and curtail something because it’s not in alignment with your political believes is no different than the church trying to censor and curtail something that’s not in alignment with their religious believes.

    That’s why I’ve turned against feminism – it has at it’s core something I really believe in (equality of the sexes and the end to disadvantages based on sex), but has taken religion’s place as the unimpeachable collective of the secular world.

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    Mute Denise Cronin
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    May 2nd 2015, 7:56 PM

    You can’t defend Dapper Laughs, you dropped in my estimation immediately at that point

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    Mute Pete Gibson
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    May 3rd 2015, 8:11 PM

    Carlsberg have joined in the bandwagon and posted ads on some billboards right beside the offending billboard.The Carlsberg posters mimic the other ad but display a bottle of Carlsberg instead of a woman .The Carlsberg ad says:”Do you have a beer ready body?”.
    Pure genius.

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