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Here's the anti-tariff ad that upset Trump so much he ended trade talks with Canada

Canada has committed to scrapping the ad in hopes of restarting negotiations.

The Independent / YouTube

THE CANADIAN PROVINCE of Ontario has tonight said it will pull an anti-tariff ad featuring former US president Ronald Reagan that prompted Donald Trump to scrap trade talks.

Trump announced on his Truth Social network yesterday that he had “terminated” all negotiations with Canada over what he called the “fake” ad campaign that he said misrepresented fellow Republican Reagan.

Less than 24 hours later, Ontario premier Doug Ford said he’ll stop showing the ad after talking to Canadian Prime Minister Mark Carney about the spiraling row with Washington.

So, what’s this ad that made Trump so upset? Take a look.

The ad used quotes from a radio address on trade that Reagan delivered in 1987, in which he warned against ramifications that he said high tariffs on foreign imports could have on the US economy.

It cited Reagan as saying that “high tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars,” a quote that matches a transcript of his speech on the Ronald Reagan Presidential Library’s website.

The Ronald Reagan foundation wrote on X on Thursday that the Ontario government had used “selective audio and video” and that it was reviewing its legal options.

While Ford said he is going to suspend the ad, he said it will still air this weekend during the first two games of baseball’s World Series – in which the Toronto Blue Jays face the Los Angeles Dodgers.

Trump did not immediately react to the Ontario premier’s decision to pull the ad.

White House Deputy Chief of Staff Stephen Miller told reporters that Trump had made his “extreme displeasure” known and was expected to respond later.

Trump’s global sectoral tariffs - particularly on steel, aluminum, and autos – have hit Canada hard, forcing job losses and squeezing businesses.

For now, the United States and Canada adhere to an existing North American trade deal called the USMCA, which ensures that roughly 85% of cross-border trade in both directions remains tariff-free.

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