WHAT WITH ALL the misinformation out there regarding cancer, it can be hard to trust the authenticity of what you read.

Blue September is fighting to change that by providing clear information about the growing cases of cancer among men, and the symptoms we should all be aware of.

An early diagnosis can make all the difference, so here’s what you need to know.

1. Men are far more likely to get cancer than women

The likelihood of a man being diagnosed with cancer in his lifetime is considerably higher than that of a woman (1 in 3 chance for men, 1 in 4 for women approximately).

2. Cancer cases are rising worldwide

Over the next 20 years, the number of all cancer diagnoses worldwide is expected to increase by a whopping 70%.

3. Visit your GP

If you are 50 or over, you should consider visiting your GP to find out whether an annual check-up would be advisable. And don’t forget to ask for advice about prostate cancer. Try to eat a balanced diet, be sensible about your alcohol intake and avoid smoking.

4. You should wear suncream. Lots of suncream.

The most common form of cancer in men, by over 1,000 cases per year, is skin cancer. We’re a nation of pasty, freckled gents that often burn quite easily so be responsible when the sun is out.

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 5. Check your testicles regularly

When diagnosed early, roughly 98% of testicular cancer patients survive. You’re standing around in the shower every (most?) mornings anyway, so check your balls while you’re at it.

6. Be wary of your bowels (even more so)

There are now over 2,000 new cases of bowel cancer per year, more than 1,200 of which are men.

7. We’re getting there

Survival rates are growing, due to improved treatments and therapies. So while you’re more likely to get it, you’re also more likely to beat it. An early diagnosis improves your chances dramatically, so take the time to check yourself out and stay vigilant.

This year Blue September, sponsored by Vhi Healthcare, are releasing the “Keepy Uppy” online and mobile game to increase cancer awareness among men and drive donations to the Men’s Cancer Alliance. Simply play the game (which is more than a little addictive), share your score online and then make a €4 donation to the MCA by texting FIGHT to 50300. Cancer is likely to impact all of our lives at some point, and it’s only with your continued support that we will eventually beat it.