A NEW EUROPEAN Commission directive will require almost three-quarters of a packet of cigarettes to be devoted to health advertising and pictures showing the effects that smoking can have on internal organs.
The European rules, which must first be approved by MEPs and health ministers, are expected to take effect across the European Union next year.
The moves also hope to make a dent in sales of illegal tobacco, as imported and illicit cigarettes will now be easier to spot if they do not carry the EC’s health warnings
Similar rules were introduced in Australia last year, forcing tobacco firms to sell cigarettes in plain packets, largely covered with graphic health warnings.
But we want to know: Do you think these kinds of strict rules on cigarette packaging make a difference in reducing smoking rates?