OVERSEAS VISITORS TO Ireland have said the country offers better value for money now than it did three years ago.
The Fáilte Ireland visitor attitudes survey shows that tourists said Ireland has improved significantly in giving value for money.
Four out of ten (41 per cent) of overseas visitors in 2012 rated Ireland as ‘good to very good value’ for money, while another four out of ten (42 per cent) rated the country as fair.
Only 17 per cent of visitors considered Ireland as poor or very poor value for money, while three years previously, in 2009, this figure was 41 per cent.
Ireland’s overall net rating as a value for money destination has improved from -11 per cent in 2009 to +24 per cent in 2012.
Minister for Transport, Tourism and Sport, Mr Leo Varadkar TD described the survey as “great news in the year of The Gathering”.
We are inviting thousands of visitors to Ireland and we want them to have the best experience possible, to recommend Ireland to others and to return themselves.
The survey also showed that the great majority of overseas holidaymakers would definitely recommend Ireland for a holiday to friends and family; while our people and scenery give us a competitive edge compared to other destinations.
North Americans were the most enthusiastic about their trips to the Emerald Isle, with more than half (53 per cent) saying that their Irish holiday exceeded their expectations.