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Super Valu once again tops the podium in the supermarket derby, but Lidl and Aldi are on the march...

It’s been a good month for the German discount retailers.

Pascal Source: Pascal via Flickr/Creative Commons

IRISH-OWNED SUPER Valu has maintained its place at the top of the supermarket tree according to the latest figures.

The newly released market share numbers from industry experts Kantar Worldpanel show that Super Valu has maintained its top spot ahead of rivals Tesco and Dunnes Stores.

However, the real movers and shakers this month are German retailers Lidl and Aldi, which have hoovered up 0.6% of the market in Ireland since June.

Super Valu’s market share actually declined slightly from the 22.3% it held in June to 22.1% in the 12 weeks up to 16 July.

However Tesco also slipped back a couple of points in second place from 22.1% to 21.9%, with Dunnes likewise declining in third from 21.6% to 21.5%.

Lidl meanwhile jumped from 11.7% to 12.1%, with Aldi climbing from 11.2% to 11.4%. Here’s the top five breakdown:

kantar2 Source: Kantar Worldpanel Ireland

  • Supervalu – 22.1%
  • Tesco – 21.9%
  • Dunnes – 21.5%
  • Lidl – 12.1%
  • Aldi – 11.4%

“Lidl and Aldi have enjoyed strong performances over the past 12 weeks – Lidl’s growth accelerated to 3.8%, with Aldi boosting sales by 3.7%,” said Kantar’s Cora Campbell.

Both retailers have captured a larger share of the grocery market – Lidl’s market share now stands at 12.1% with Aldi close behind holding 11.4%.  Lidl and Aldi have both benefited from shoppers visiting their stores more regularly over the most recent quarter.

Despite recent price deflation, Ireland’s grocery market is continuing its growth – up 2% during the last quarter compared to the same time last year.

In-house brands meanwhile remain the most popular choice for consumers, accounting for 55% of total grocery spend in Ireland.

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