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Dublin: 17 °C Sunday 19 May, 2013

Motor industry calls for ‘second numberplate’ as sales plummet

An industry body says new car sales in April were down by almost a quarter compared to the same time last year.

Sales of new cars were down by 22 per cent in April when compared to sales last year.
Sales of new cars were down by 22 per cent in April when compared to sales last year.
Image: PA/PA Wire/Press Association Images

THE BODY representing the Irish motor sales industry has called on the government to introduce a ‘second registration plate’ system in order to combat declining sales in the industry.

The call comes as the Society of the Irish Motor Industry released figures showing that the sale of new cars in April was 22 per cent lower than it was in April 2011 – a figure it said reflected the decline in footfall in showrooms around the country.

“While the industry is still trying to drive sales, the reality is that the peak selling period of 2012 is now over,” said SIMI director general Alan Nolan.

“Because of the seasonal nature of car sales, sales will continue to decline month on month for the rest of the year.”

SIMI has called on the government to counter the moves by introducing a ‘second numberplate’ system, where cars bought in the second half of the year would carry a slightly different format on their numberplate.

This would indicate more precisely when the car had been purchased – and address the fears of buyers who might not want to buy a car in the latter part of a year, because it could be seen as ‘a year old’ when the following year’s numberplates appear on newer cars.

“If there was, like in the UK, a second registration plate in June, the industry would now be gearing up for another busy sales period,” Nolan said.

“But because of the current system, retailers now have to wait until next January, another eight months, for any potential improvement in sales.”

Nolan said the proposal would also stabilise the government’s tax revenue from the motor trade, add value to trade-ins for existing motorists, and help the sector to stabilise its employment levels, which can often fluctuate around busy times of the year.

SIMI said the move would raise €20 million alone through the sale of new cars it would prompt.

Read: Drop ’13′ from next year’s numberplates to save car industry, urges Healy-Rae >

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Comments (65 Comments)

  • Maybe if the cars were a little cheaper….

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    • Good point Martin. If one was to check up on car prices in for example Germany you would be truly shocked at the better value.

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    • Don’t think it’s the price of cars that’s the problem, it’s the cost of running them. Motor tax, fuel and the NCT rip off are crippling the industry.

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    • Maybe if they didn’t try and rip you off, when you ask for a trade in! Some of them are complete robbers! Some of the sob stories you have to listen to are unbelievable! Not only do they want to make a huge profit on the new car they’re selling you, they want to make another huge profit on the car you’re trading in! It’s very hard to have any sympathy for them!

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    • David O’Mahony…
      Tell me about it.
      I have not bought a single car in this country in 15 years.
      For obvious reaons.
      I place an order for my car on the continent in right hand drive.
      I get it taxed and insured there for a fraction of Irish rip off tactics.
      Only one snag though: you must spend at least half of the year outside of Ireland to make it legal.

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  • No spare cash, high fuel costs and other expenses are all impacting car sales. Just too damn expensive to run or buy a new car in Ireland.

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    • Completely agree, for example, petrol costs for a trip into Dublin from Maynooth where I live is climbing closer to the cost of the bus or train. If it keeps going that way it’ll soon be cheaper to use public transport. Should be that way anyway but will be interesting to see how many people give up the car as a luxury they can’t afford.

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    • Chris 01/05/12 #

      Was about to comment to say that the public transport SHOULD be cheaper than the car, but then I finishe reading..both are pretty expensive, I own a car and when u factor in insurance, tax, Nct, depreciation petrol etc it’s costing me about 50 a week to stay on the road, probably more even as they are v conservative estimates..u can get a lot of busses and taxis for 50 a week!

      Work it out for yourselves ye will be shocked at what it’s costing u!

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    • Giving up a car is fine if you live in an urban area, For those of us in rural areas we’re stuck with the spiral of rising costs. over the last two years my weekly fule bill has gone from E50 to nearly E90 and thats with out any “Pleasure” trips

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  • I really don’t think that this would change things! The sale of new cars has plummeted due to the fact that people just don’t have the money! No amount of new number plates would change this, and for what it’d cost to make the transition, would it be worth it!?

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  • Is that just pandering to the SIMI’s view of the Irish public as shallow greed-monsters? It really paints an unsavoury picture all around. Surely people should buy a new car when they need one and when it makes financial sense to do so. Not because they want to impress strangers they overtake on the m50 with their new license plate. I say get rid of all year indicators on the license plates all together.

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  • My 85 yr old Dad left his 6yr old car (18km milage) in to a Nissan main dealer for a service & NCT check. They came back and said it need €960 worth of extra work to pass NCT & be safe. €960 & 90% of the work was totally UNNECESSARY. “€960!!!!!!” Put 2 new tyres on, cost 1€80 & it passed the NCT. This is why these ROBBING Bastards are going out of business & the sooner the better.

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  • Or it could be that the drop in sales is merely the proof that the scrappage scheme pulled sales out of 2012 and into 2011. Perhaps it didn’t help overall, just screwed up 2012.

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  • Scrap VRT.

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  • Cars are a luxury that the average person can no longer afford to buy never mind maintain. A number plate means nothing except to the superstitious.

    I’d love a new car, something with a v8 engine the kind top gear would slobber over. But alas I live in the real world where; motor tax rises year on year, fuel charges rise weekly, wear and tear of tyre’s increases due to nonexistent road maintenance, car service costs a bomb and as soon as I drive away in my spanking new v8 it’ll lose more than 20% of value because everyone wants fuel economy :)

    A number plate has no bearing on any of these factors.

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  • Cars are too expensive to buy and now to expensive run…period!

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  • For garages to charge more for a car the end of the year.
    I prefer to shop end of year cause of the prices….. a cars age is on the mileage …. not on the year of mamufacturing..

    SIMI is useles anyway…. when i was sold a second hand without front breaks they were useless

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  • A friend if mine is buying an 09 Toyota Yaris from a Toyota dealer in the North for €12,000. This is the price after paying VRT, duty etc. the same car from a Toyota Dealer in the Republic…… €17,000. That’s why the motor industry is suffering!

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  • Great suggestion by SIMI. An appeal to the pretentiousness of people in an effort to drive sales. Strange really, it was a pretentious approach to sales that got them into this pickle in the first instance.

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  • Up 01/05/12 #

    I am so sick of hearing about the so called Irish motor industry, THERE IS NO IRISH MOTOR INDUSTRY, They are just a bunch of RETAILERS, There are thousands of other retailers in the country selling a variety of things and their not crying and calling for laws to be changed to suit themselves

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  • A cut in VRT is needed to make new cars more affordable. The tax, although legal, is a disgrace and should be removed if buying a new car in Ireland. Imports should still carry a type of VRT to keep second hand Irish cars competitive but VRT on imports at present is far too expensive.

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  • Makes no sense. All a racket.

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  • putting the year on car number plates was a bad idea. it really encouraged people to buy new cars they didn’t need. number plates instead could be assigned to owners.

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  • The Society of the Irish Motor Industry should be absolutely ashamed of themselves.

    This is not the answer.

    The answer is properly lobbying the bovernment into getting rid of a ridiculous VRT system that is on average 30% more expensive than most other EU countries, taxation on fuel, motor tax and the actual running cost of a vehicle. Its no wonder so many go to the North for cars or to the UK.

    I have lived in many countries over the years and I have never come across a country more expensive to own a car than perhaps Japan.

    But its the usual rubbish…lets tax our way out of the situation and never mind the general public…sure they are below us politicians!

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    • The government are very good at shooting fish in barrels , can they not see the wood for the tree’s. VRT & VAT in every car , for instance , a €14000 new car contains a VAT & VRT content of €6000 approx, so why not bring back scrappage. Giving the car buyer €1500 to scrap the car will still give the government €4500 instead of €0 now that they have ceased the incentive. They also need to take into account the amount of people involved in the business and the bottom line contribution the car business makes to the revenue. Think of the big picture and think smart.

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  • As a Santa lookalike, can I ask the government to make it Chrimbo every month because my phone is silent?

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  • Why stop at 2 number plates when you could have the month of registration written on the plate!!! Stupid idea if you ask me…everyone knows that once it’s driven out the door is already worth a lot less regardless of number plate!!!

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  • Rather than increasing sales overall, would this not just reduce the numbers of new cars bought in January?? E.g. I want to buy a new car but why buy one at the start of the year, if in 5 months time I can get the same car with a newer number plate? It won’t increase the number of sales over all, at best it may just spread out the same number sales more even throughout the year.

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    • i completely agree with u, it will have no affect in total sales at all, and it wont have any affect on second hand cars once there about 5/6 years old as a few months makes no difference to there value then

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  • probably the most bizzare, nonsensical, absurd & naive claptrap to come out of any trade representative body in quite some time. just like hotels, glossy, oversized & flamboyant dealerships sprung up around the country “most now closed”, this shower might be advised to wake up & smell the coffee. few if any can afford an upgrade, let alone purchase a new car, finance is near impossible to get and there are still to many dealers competing in a much smaller market. if a consumer can’t afford a car in the 1st six months of the year, its doubtful they could do so in the last six months.

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  • The model year should not appear on the number plate at all. Nor the place of registration. And, as in other jurisdictions, the plate should move with the owner, rather than the car. And as for insurance.the car should be insured, not the person. That latter point would boost productivity at no net cost.

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  • Oooooo look at me
    I have a bigger pot to piss in
    Than thee
    Look at my plates
    And you will see
    All that you need
    To know about me

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  • While I can understand the concerns of SIMI, I don’t know whether a graduated licence plate system will reduce the appeal of purchasing a new car in January-February. I would assume that car sales in the UK also experience this start of year peak?

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    • There is no point giving out about dealers offering small trade in prices ..they are in the business to make a profit ..the only way second hand cars today are selling is on price & price alone . If a dealer is not competitive price wise then his stock will not sell . Simple logic isn’t it ! People shouldn’t expect a top price when trading their car in . Your paying for the convenience of offloading your car easily .

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  • SMcB 01/05/12 #

    A recommendation from a bunch of desperate sales people. Deluded.

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  • If you want to increase sales reduce your prices!

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  • I’m going to drive my old land rover till the wheels fall off it, the price of filling it has nearly doubled since I bought it 5 years ago sick of the price of fuel every time I put fuel into it I just think absolute waste of money after the mortgage fuel is the biggest expense. It’s a pity the weather isn’t a bit better in Ireland because I wouldn’t Have a car at all motorbike all the way.

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  • if they wanted to make money introduce personalised plates………it takes the year off the reg and would be a revenue earner…. we might get some value for money for once…. and i’d like a personalised reg too

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  • dubsy 02/05/12 #

    Or does it have to do with the fact that cars are for sale still at “tiger years” prices…

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  • Todo 01/05/12 #

    I used to trade up to a new similar mid-range model every two years to save on maintenance and repair . I gave up because the trade in difference was widening by about €500 every time from about 2003 on. This coincided with the building of glass palaces and the “oh your not interested in a merc or 4×4 ? I’ll get back to you when I’ve raked in some borrowed Anglo dosh from this sucker” attitude. It wasnt the VRT that took me out of the game – it was the thought of paying for the palaces to be built and then being virtually asked to use the tradesmans entrance.

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    • Dealers had to build these buildings in order to keep their franchise . Many have massive borrowings because of this so don’t give out about them. If they were trading from a kip you wound also be giving out I reckon .

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    • Todo 02/05/12 #

      @ o’keefe. I know the dealers did that and I’m sure the traders are also giving out but Im entitled to give out about the traders assuming that I would borrow to pay their debts -as many did. That probably explains the abandonment of the “bread and butter” buyer during the KT years. BTW Ive bought some excellent cars in “kips” where the salesperson knew their stuff and the aftersales was great But there is a middle ground of acceptablity that was overshot.

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  • A general director in any company should know the difference between fantasy and reality. Alan nolan has just made it easier for me to take his job. Value for money is the main driver of sales in any consummer business. Alan study the above contributers comments for good ideas to increase your business better still go on the dole and give a job to a competant person.

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  • What did they expect, VRT, tax, insurance, and now astronomical fuel prices. Mr. Nolan needs to come up with a better solution to the motor industry’s plight than a new number plate system…..

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  • .. a car is brand new when its rolls of the production line. not like the ones parked up in the docks for months and then they spend days to clean the mould off. some simi garages are ripp off anyway and u better off if u are buyin from the north or the uk..save €€€ in ur pocket…

    Reply
  • Not buying a new car is a form of protest against motor tax, vet etc.
    That’s my line

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  • Ha! Ha! Ha! You cannot be serious!!! Ye Gods! Where is this country going ?……With ideas like this the only way is down ……. the lavvy!!! Ha! Ha! Ha!

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  • Completely agree Maire i couldn’t care less about the plates as long as it gets me from a to b and i can fit what i need in the back… sorted! Who’s that bloody precious anymore that they want to make sure people know exactly when they bought their car… bog off

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  • Aw, the poor car industry is finding it tough again. There are more important industries to support than these shower…

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  • How would they number it? 12/02-G… That’s crazy, it’s the same car thats been sitting there since January. Does anyone really care what their number plates are anymore? I don’t think so? Who wants another loan on top of them.? Not me!

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  • Ive a 2004 car that’s the same as the 2009 model..if I could put a plate on to disguise its age I might find it easier to sell. Sounds like a good idea for the second hand market.

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  • jimbo 01/05/12 #

    No comment it’s really quite. Simple what’s needed here

    Reply

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