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Dublin: 7 °C Friday 15 November, 2019

#Ads

# ads - Tuesday 1 November, 2011

New product placement rules sees Fair City gets a SPAR

Christie Phelan’s corner shop to turn into a SPAR in sponsored deal with RTÉ1 soap.

# ads - Friday 9 September, 2011

From The42 George Hook and Brent Pope make breakfast; prepare for Rugby World Cup Cringe This post contains videos

George Hook and Brent Pope make breakfast; prepare for Rugby World Cup

The rugby pundits appear in an ad as you’ve never seen them before – throwing food around the place in their dressing gowns.

# ads - Tuesday 21 June, 2011

Poll: Should the new Club Orange TV ads be aired? Your Say This post contains a poll

Poll: Should the new Club Orange TV ads be aired?

Controversy surrounds a new ad featuring bikini-clad women which is due for broadcast this summer…

# ads - Wednesday 27 April, 2011

Ads aimed at children get stricter guidelines Children's Ads This post contains videos

Ads aimed at children get stricter guidelines

Expensive toys (over €30) must state their price on TV and radio – this and other rules come into force on Monday.

# ads - Wednesday 9 March, 2011

Take 5: Ash Wednesday

5 minutes, 5 stories, 5 o’clock.

BAI allows paid product placement on some TV shows

Entertainment shows like The Apprentice will be able to charge for product placement – but children’s and current affairs shows won’t.

# ads - Saturday 11 September, 2010

GETTING A FAMOUS director on board to promote your product is one way to get the message out there, but sometimes that message may not be as the company intended.

Here’s TheJournal.ie’s pick of the ads produced by some of the best-known directors around:

1. David Lynch, Parisienne Cigarettes

This is what happens when you get David Lynch, of Twin Peaks and Blue Velvet fame, to promote your cigarettes:


2. Spike Jonze, Gap

Jonze is best known for films with daredevil stunts or that are somewhat  weird. His destruction of a Gap store in this advert resulted in the company pulling the ad:


3. Michel Gondry, Smirnoff

The Eternal Sunshine of the Spotless Mind director suggests an adventurous approach to your night out with this vodka ad:


4. Michael Mann, Mercedes-Benz

Mann got  a bit carried away with this one and made what seems to be an entire mini-movie:


5. Wes Anderson, American Express

Just what has all this to do with using a credit card? Making movies is expensive? Directors like snacks? We’re still not sure:


6. Terry Gilliam, Nike

Terry drafted in the then-cream of Nike’s sponsored soccer stars alongside player-poet Eric Cantona for a football game inside a huge cage:


7. David Fincher, Adidas

The man behind Se7en came up with this gem, which involves a robot testing runners:

# ads - Tuesday 27 July, 2010

ONLINE ADVERTISING now makes up 10% of the Irish market with a spend of almost €100m in 2009. The figures for 2009 so significant growth in the online sector, it was the only ad sector to enjoy growth in 2009.

The number of people on the internet has increased from 2.8m to 3.2m and the average time spent online went from 10 to 13 hours a week.

Suzanne McElligot, CEO of the Interactive Advertising Bureau in Ireland said the 10% barrier is a critical one but she expects advertising to grow in the country.

McElligot said while many traditional media outlets saw their markets fragment this was not the case with online advertising. Speaking to Morning Ireland she said online audiences as very desirable and added that online advertising is all about engaging consumers and that it represents real value for money.

But all is not lost for traditional media. There has been a 13% year-on-year increase in TV ad spending according to The Guardian.

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