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dealer insights

Thinking of buying a new Audi? 3 starter models to look at, according to a dealer

They can cost you as little as €210 a month, says Audi Cork’s Liam Murphy.

FINDING THE RIGHT car for your lifestyle and budget can be a tricky process. We want to help streamline the search. As part of our Dealer Insights series, every week we’ll take a different car-buying question to the experts at the heart of the motor industry.

One of the most important factors when choosing a car is to find the model that’s perfect for your needs – one that will ensure the most bang for your buck. 

We asked Liam Murphy, Sales Manager at Audi Cork for help on what you need to consider…

So, why an Audi?

The build quality is unparalleled when compared to other brands and the interiors are renowned across the industry. They also have great residual value – especially if you’re opting for PCP it can be a great choose for peace of mind, as you’ve the guaranteed minimum future value.

There’s also a huge amount of connectivity in the new Audis – all have internet and wifi and there’s a range of electric cars coming in the new year. They have a lot happening when compared to other brands,

OK, so what are my best options?

The following are all great starter cars, and are the cheapest cars in the range. Plus they’re not huge cars as people don’t want to start driving a car that’s hard to park or that you’d be worried about.

1. The city car for young professionals: The A1 Sportback

shutterstock_351021554 Shutterstock / Sirocco Shutterstock / Sirocco / Sirocco

You can get one of these for about €210 a month on PCP, or one of the higher spec ones with a contrast roof for around €255 a month and there’s a new model coming in November later this year.

It’s a great city car. It’s mainly young professional women buying these and they’re smaller mileage. About 95% of the ones we sell are petrol, we don’t sell a huge amount of diesels in these.

2. The long-distance car for young professionals: The A3

shutterstock_172455398 Shutterstock / Darren Brode Shutterstock / Darren Brode / Darren Brode

This comes in three trim lines but the majority we sell would be the 1.0 litre petrol which is around €250 a month on PCP.

This tends to be particularly popular with younger male professionals who will get the A3 Saloon S-Line which is a slightly higher spec, and a lot opt for the black edition with bigger wheels.

3. The quirkier option for those looking for something different: The Q2

shutterstock_669137143 Shutterstock / tomas devera photo Shutterstock / tomas devera photo / tomas devera photo

The Q2 is a new model that only came out in late 2016, it’s very popular with women and the majority we sell are petrols. It’s quite quirky – you can change the colour of the interior and the side-blade on the exterior, with contrasting bumpers so it’s quite different from anything else we offer. It’s very funky.

They cost about €300 a month on PCP. They’re very popular, particularly the new colour which is Ara Blue. It’s been such a successful model for us that we can’t get production on it – they sell out every time. We only have two left for the rest of the year.

What’s on the horizon for next year?

We’ve a new A1 model coming in November and a new e-tron SUV next year which is the first fully electric car in the range, and which people can pre-book a deposit for. There’s been a very strong interest in it in Cork.

There’s a lot of different technologies coming in the next year which will see a full range of alternative fuel cars across the Audi range.

Where can I find out more?

Ideally call into your local dealer but if you want to do a bit of research, there’s a very good configurator on

More: 5 tips for choosing a car trim level that’s worth your money, according to a dealer>

More: Need a bigger family car? 5 dealer-approved tips for choosing the right one>

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