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Dublin: 9°C Tuesday 13 April 2021

Ireland's most popular brand has been revealed...

We like fizzy drinks, chocolate and bread.

Image: Jim Cole

IRELAND’S TOP BRANDS at the checkout have been announced, with Coca Cola taking top spot for the 12th year running.

According to the Checkout Magazine top 100 brands list compiled with Nielsen, the soft drink is the biggest-selling brand in the country.

The soft drinks giant is closely followed by Cadbury Dairy Milk (2nd), Brennans (3rd), Avonmore (4th), and Tayto (5th).

Other Irish brands performing well on this year’s list include Jacob’s (9th), Dairygold (14th), soft drinks brand Club (16th), Pat the Baker (21st), and Irish Pride (22nd).

Jenny Whelan, the editor of Checkout says that part of the reason Ireland’s favourite brands are the same year-to-year is habit.

“Irish shoppers might be slow to change their shopping habits, especially after years of tight budgets and a discount-heavy market, but this year’s Top 100 shows that consumers are willing to trade up where brands have the right value and quality credentials.”

The Checkout top 100 brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest selling brands in the marketplace. Nielsen measures the sales performance of over 6,500 brands from over 200 product classes in compiling the report.

Meanwhile, Heineken leads the way on the Top 50 Alcohol brands list for the third year in a row, while Santa Rita cements its place as Ireland’s biggest selling wine, topping the top 20 wines list.

The top 20 brands are:

  1.  Coca-Cola
  2. Cadbury Dairy Milk
  3. Brennans
  4. Avonmore
  5. Tayto
  6. Lucozade
  7.  7UP
  8. Extra
  9. Jacobs
  10. Yoplait
  11. Nescafé
  12. Goodfella’s
  13. Pampers
  14. Dairygold
  15. Red Bull
  16. Club
  17. Pringles
  18. Müller
  19. Kinder
  20. McVitie’s

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