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Tuesday 28 March 2023 Dublin: 8°C

# Branding

Last year
# Branding
Camogie Association announce five-year sponsorship deal as All-Ireland draw is made
Glen Dimplex have come on board as title sponsors.
All time
# marking her territory
Ivanka Trump has been absolutely raking it in since her father became president
Despite no longer managing her brand, Trump’s businesses have been filing trademarks left, right, and centre, notably in China.
# with force
9 ridiculous bits of Star Wars merchandise that took the force too far
Star Wars is the new minions.
# Quiz
Can You Identify These Irish Logos?
Look closely now…
# marketing fail
These are 15 of the most questionable corporate logos in history
That’s one happy satellite dish.
# is it a bird
Eircom has been replaced with this squiggle
The company is spending €16 million on a rebrand, including a new name and logo.
# ducks in a row
Nokia isn't making smartphones any longer, but it's planning a comeback
It will be late-2016 before you see one on the shelves.
# stop this now
11 times packaging tried way too hard to be cute
We can’t take this tyranny any longer.
# rofl
14 times brands tried way too hard to be cool
“The young folks will love this.”
# ears burning
We asked Eircom why people dislike the company so much
And what they’re planning to do about it.
# one water
This man changed careers for a business that gives 100% of its profits to charity
Tom O’Toole is bringing the One Difference brand to Ireland.
# innocent advice
4 things anyone can learn from the brains behind these little bottles
We talked to Innocent’s marketing guru about creating a great brand.
# Just Do It
Every business should take lessons from how Nike sells shoes
We talk to one of the world’s greatest scriptwriting experts about how everyone should be able to spin a good yarn.
# Tricksters
Quiz time: Spot the correct Apple logo
Sounds too easy, right?
# Distasteful
Dunkin' Donuts apologise for 'insensitive' version of Liverpool crest
The club’s sponsor had replaced the Hillsborough eternal flame with coffee cups
# where is the love?
Survey says Ryanair is the UK's fourth most hated brand, but the airline isn't bothered
Opinion: My son is a little boy who happens to like pink... isn’t that allowed?
“It’s not fair Mama, why do only girls get sparkly things?”
# Branding
Mandela's name will live on - but will it be commercialised?
As South Africa settled into first week after Madiba’s funeral, fears grow that his legacy might be exploited.
# Consumers
The 10 simplest brands in the world...
…And why that simplicity is one factor in their success.
# Tea Party
Starbucks want to take over the world – with tea
CEO vows to do for ‘tea bars’ what he did for his coffee chain. Will you go for it?
# mind the gap
Meet the small Indian recycler in trademark war with Gap
Green the Gap has three stores in India and sells home decor and accessories made out of waste. Gap has asked them to change their brand.
Column: Does celebrity marketing actually work?
Hiring celebrities as spokespeople can create a lot of exposure for brands and stars alike. With all that added value, Judi Uhuegbu asks – do famous faces really sway our buying behaviour?
# Not the News
Alan Shatter 'humbled', HSE versus the China baby video: The week's news skewed
Breaking via The Mire wire: HSE officials too busy watching video of Chinese baby to appear on Prime Time, and parents using clothes recycling containers to mind children…
# Ta-da!
What do you make of the new Iarnród Éireann logo?
It’s different… ish.
# luke clotheswasher
George Lucas, this has to stop
Great drying out there in space.
# Cola Wars
What's the difference between Coke and Pepsi?
Is it taste, ingredients or… branding?
# Advertising
Irish smokers start at lower age than any other EU country
A new report from the European Commission showed that 51 per cent of people in Europe have never smoked and one fifth have given up.
# Taxis
New reforms for taxi sector announced
The moves include new branding, and a system to enable passengers make sure the appropriate driver is in the vehicle.
# cigarette branding
Plain cigarette packets less appealing to female smokers - study
A new study has shown that cigarette packaging has a direct impact on the choices of female smokers.
# Cigarettes
US court upholds block on graphic cigarette warnings
The government can’t force tobacco companies to put graphic warnings on cigarette packets.
# Branding
GALLERY: 20 company logos from before they were famous
Some of the brands we think are slick now? Well, they used to be… a lot less slick.
# Flew the Nest
Twitter has a new bird
Twitter’s original bird has flown the nest but has been lovingly replaced by the folk at the micro-blogging site.
Column: Children are conditioned from birth to develop 'brand loyalty'
Family clinical psychotherapist Joanna Fortune says toys don’t just let children ‘play’ anymore – they are constantly selling to them…
# regulation
Cigarette packets could be stripped of all branding in the UK
The Health Secretary in the UK has said he wants to make smoking appear less attractive.
# Advertising
What do YOU think of the draft children's ads code?
The Broadcasting Authority of Ireland wants to hear what the public think of proposed limits to how fatty, sugary and salty food and drink is targeted at children in ads.
# Daily Fix
The Daily Fix: Tuesday
In tonight’s Fix: Latest on ‘SOPA Ireland’; radical changes for taxis; and who’s in trouble over Eye Of The Tiger?
# Money Money
United named as the biggest brand in club football, ahead of Spanish giants
Manchester United’s brand has topped the £400m mark, making them the biggest commercial draw in European football.
# Dog's Life
Andrex puppy loses job to computer-generated replacement
The much-loved puppy is out in the cold as toilet-tissue company choose to ‘refresh’ their brand.