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Not smiling anymore... Jim Cole/AP/Press Association Images
US 2012

Brutal! Republican candidate Ron Paul's ad rips into rival Santorum

“One serial hypocrite exposed…now another has emerged.” Ooooh…sounds like a good movie.

THE RON PAUL campaign is opening fire on Rick Santorum in South Carolina with a scathing new attack ad that accuses the former Pennsylvania Senator of playing fast and loose with federal cash.

The ad, which airs Monday, seeks to cast Paul’s latest foe as another big-government Establishment Republican, and hits Santorum for seeking federal earmarks, taking money from lobbyists, and voting to raise the debt ceiling while he was in Congress.

“Don’t be fooled,” the commercial concludes. “Rick Santorum: Another serial hypocrite who can’t be trusted.”

The commercial reprises the attacks Paul used to great effect against Newt Gingrich in Iowa. Those ads — along with Mitt Romney’s anti-Gingrich spots — helped slow Gingrich’s momentum, allowing for Santorum’s eleventh-hour surge in the Iowa caucuses. Paul is clearly hoping the same strategy that worked against Gingrich will similarly annihilate his new rival by the time South Carolina voters head to the polls later this month.

Paul, Santorum and Gingrich are all hoping to win the ticket to run as the Republican Party’s nominee in this year’s presidential election.

Read more: 5 things you should know about the Republicans running for US president>

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