Skip to content
Support Us

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

Shutterstock/Evan Lorne

Internet ads bothering you? Then Google's latest change will make you happy

And it’s part of a wider trend relating to one of the web’s older formats.

GOOGLE CHROME WILL introduce a feature that will only play important Flash content, and freeze unimportant ones.

The change will take place on 1 September, meaning if you want to play any frozen content, you need to click on them to enable them.

Important flash content like embedded video players would be allowed to play while unimportant ones, like ads, would be frozen.

Chrome has been testing out this feature for a while. Earlier this year, Google introduced a setting with Chrome beta version that would automatically pause plugin content that wasn’t essential to the page you’re viewing.

While that feature had to be turned on manually, the next update will turn it on automatically.

Although if you can’t wait for it to arrive, there’s another way to activate the same thing. Go into Settings, scroll down to ‘Show Advanced Settings’ and click on it. Scroll down to Privacy and click on ‘Content Settings.’

Here you can find ‘Plug-ins’ where you can select ‘Detect and run important plug-in content’. You can set it so you choose which plug-ins can run individually if you want to be really careful.

Google Chrome Plugins Google Chrome Google Chrome

Problems with Flash

Flash has been dealing with a number of problems in recent times. This year alone has seen a number of security flaws come to light, including one that would allow an attacker to crash and take control of an affected system.

Different companies had taken steps to phase out the service. YouTube ditched Flash entirely and made HTML5 video the default, both Apple Safari and Mozilla Firefox limit the plugin and now Chrome is doing the same thing. Smartphones from iOS and Android don’t use flash either as it both slows down performance and is a drain on battery life.

The one last place Flash was still king was with ads, where it was still the dominant format for banner ads.

However, Amazon recently announced it has banned Flash ads from appearing on its ads platform across its sites, and now Google is converting them into HTML5.

Read: This is what happens when you ask Siri about the next iPhones >

Read: Here’s why you might willingly tell Facebook everything about you >

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Close
12 Comments
    Install the app to use these features.
    Mute Alan Lawlor
    Favourite Alan Lawlor
    Report
    Aug 28th 2015, 11:21 AM

    Chrome/android has not supported flash for some years due to is security flaws

    40
    Install the app to use these features.
    Mute Conor Walsh
    Favourite Conor Walsh
    Report
    Aug 28th 2015, 2:34 PM

    Just use keepvid.com Can download from YT off any browser

    3
    Install the app to use these features.
    Mute Alan Corlett
    Favourite Alan Corlett
    Report
    Aug 28th 2015, 1:34 PM

    They need to do something with those annoying cookie disclaimers next

    31
    Install the app to use these features.
    Mute Carmella Mcgilvery
    Favourite Carmella Mcgilvery
    Report
    Aug 28th 2015, 11:39 AM

    I’m glad more open source options are available to day like HTML5 – more reliable.. and free

    23
    Install the app to use these features.
    Mute Dave Meagher
    Favourite Dave Meagher
    Report
    Aug 28th 2015, 11:29 AM

    The single biggest problem i see with ads is ad blocker, it does not work all your doing is putting another door into your system. If you want to stay virus free remove all add ons or extensions from your browser’s and leave your homepage at google.

    7
    Install the app to use these features.
    Mute Seán O'Ceallaghan
    Favourite Seán O'Ceallaghan
    Report
    Aug 28th 2015, 11:52 AM

    Ad blocker works remarkably for me. In fact have been using it so long that even the 5 second ads on YouTube have just because annoyance when browsing on another computer. Unless your naive or stupid browsing less then reputable sites , you should in general stats virus free.

    37
    Install the app to use these features.
    Mute Dave Meagher
    Favourite Dave Meagher
    Report
    Aug 28th 2015, 1:09 PM

    I’m not giving an opinion ,I’m telling you what I see every day. Your installing software for free , did you actually read the terms and conditions of that software and why it is actually free? use at your own risk , they in short can do whatever they want to your PC and you agreed to it.
    If you add extensions to your browser it doesn’t matter what you do or what you click on , the hole is already present .
    I haven’t had a virus on a computer I owned in 6 or 7 years btw.

    3
    See 3 more replies ▾
    Install the app to use these features.
    Mute Richard
    Favourite Richard
    Report
    Aug 28th 2015, 1:14 PM

    Either have I, Dave, and I use AdBlock religiously.

    It actually makes you safer as it will block ads that contain malware from loading.

    22
    Install the app to use these features.
    Mute Dave Meagher
    Favourite Dave Meagher
    Report
    Aug 28th 2015, 2:04 PM

    Any addon or extension can access all your browser’s input/history and can also forward them to anyone even your banking info. This can happen on any websites. even encrypted information.
    You’re taking a big risk that software that could be made illegal(case is ongoing)l is going to operate within the law.
    Also if a hole in the security of adblocker is found then it could make your entire system vulnerable.

    On another point if all ads are blocked from youtube/facebook etc. then those services may be no longer be free in the future, that’s reality.

    2
    Install the app to use these features.
    Mute John Considine
    Favourite John Considine
    Report
    Aug 28th 2015, 4:14 PM

    Dave, take it from someone working in Network Security, you are very wrong on pretty much everything you’ve said. In fact I would go so far as to say you are the network security version of an anti-vaxxer. Hush now.

    11
    Install the app to use these features.
    Mute Daniel Dudek Corrigan
    Favourite Daniel Dudek Corrigan
    Report
    Aug 28th 2015, 12:33 PM

    Safari does it for over a year now…

    6
Submit a report
Please help us understand how this comment violates our community guidelines.
Thank you for the feedback
Your feedback has been sent to our team for review.
JournalTv
News in 60 seconds