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Here's how much the world's most iconic logos cost companies to design them

Some of the biggest companies in the world spend hundreds of millions of dollars on their logo – while others spent nothing.

THE PRICE TAG for some of the most iconic logos of all time vary drastically.

While some of the most iconic brands in the world cost hundreds of millions of euros to create, others got away with a check for just $15 (around €12). Some spent nothing.

A good logo is crucial for a company’s branding strategy.

While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million. (Signing Beyonce as a multi-year brand ambassador cost the company $50 million – almost €40 million.)

Stock Logos—a site that offers, well, stock logos—has compiled a list that reveals how much Coca-Cola, Nike, BP, and other companies spent creating their logos.

But you’ll be surprised which companies spent millions and which spent the cost of a cinema ticket on their iconic images.

Here's how much the world's most iconic logos cost companies to design them
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  • Coca-Cola: €0

  • Google: €0

  • Microsoft: €0

  • Twitter: €11

  • Nike: €27

  • Enron: €25,700

  • Glasgow 2014 Commonwealth Games: €74,000

  • London 2012 Olympics: €485,000

  • Pepsi: €780,000

  • BBC: €1.4 million

  • Accenture: €79 million

  • BP: €164 million

Published with permission from:

Business Insider
Business Insider is a business site with strong financial, media and tech focus.

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