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DONALD TRUMP’S INAUGURATION address will be delivered indoors on Monday as the US capital braces to sub-zero temperatures brought by a polar vortex coming from the Arctic.
The US president-elect has confirmed the new arrangements in a post on his Truth Social platform.
“I have ordered the Inauguration Address, in addition to prayers and other speeches, to be delivered in the United States Capitol Rotunda,” he said.
“The various Dignitaries and Guests will be brought into the Capitol. This will be a very beautiful experience for all, and especially for the large TV audience!” Trump wrote.
“I don’t want to see people hurt, or injured, in any way,” Trump said.
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“It is dangerous conditions for the tens of thousands of Law Enforcement, First Responders, Police K9s and even horses, and hundreds of thousands of supporters that will be outside for many hours on the 20th (In any event, if you decide to come, dress warmly!).”
He added that the nearby Capital One Arena in Washington D.C. will be opened for a live viewing event and the venue will also host the presidential parade.
The bitter weather – tied to an Arctic “polar vortex” blast – is expected to bring nighttime lows as cold as minus 31 degrees Celsius over the weekend for some of the northernmost parts of the United States.
The forecast for Trump’s inauguration on Monday if for minus 6 degrees Celsius.
If the forecast is correct, US media reported it will be the coldest inauguration since Ronald Reagan’s in 1985.
“All other events will remain the same, including the Victory Rally at Capital One Arena, on Sunday at 3 P.M. (Doors open at 1 P.M.—Please arrive early!), and all three Inaugural Balls on Monday evening,” Trump aded.
“Everyone will be safe, everyone will be happy, and we will, together, MAKE AMERICA GREAT AGAIN!”
With reporting from AFP
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Sep 30th 2024, 9:15 AM
@Shimo F: Govt also need to stop wasting money so that that massive increase in Income tax and VAT takes thanks to the cost of living can reduce the amount of tax we pay. Temporary COL measures aren’t good enough. They need to adjust the tax bands and credits to better reflect the inflation while cutting their spending. Inflation is a little over 20% since 2019, their spending is up over 30%, income tax changes = breadcrumbs
@another one? what’s going on is the semi state sec: it’s a contradiction that though. While I agree we are taxed way too much, reducing taxation is in itself inflationary. It will drive inflation so you are contributing to an endless cycle. The reason they are doing one off credits is because it doesn’t put money back in the economy as such. It isn’t as inflationary. But you are right, taxation in this country is much too high, especially for what we receive from the taxation which is very, very little.
@Pat Hazzard:
Now, Pat , slow down we have the highest energy charges in the euro zone
don’t mention the property tax. Pensioner’s pay 40% on earnings over €350 pw
. A housing crisis .
Health crisis etc etc.
Check out the many creative Tax loopholes and you may see where the real money is going..
Happy days.
@Shimo F: Except this is not true. Next year, a single person with standard credits, living with their parents can earn €44,000 and only pay 18.5% in total tax. If they rent, have kids or cohabit that can be much less. A person earning €50k will only pay 24%, 80k will pay 40% and anyone earning more than that can afford the tax! It is a fair system but taxes on property and assets would be fairer. The IMF tried and failed to bring that in here when we were bankrupt so what chance does any government have of bringing it in now!!
@Sean Callan: we don’t, Belgium, Italy and Germany are currently higher. Our LPT is far less than the property taxes in UK, France and most of Europe too. Plus you didn’t mention no one on state pension pays a cent in tax on that, and anyone with a private pension availed of tax relief at up to 40%.
@Pat Hazzard: what do you mean by water charges? We’re paying motor tax and taxes in petrol where you are paying for water.
Another thing is can we call that what’s running from our taps as water? Smell and coloured where people are told not to drink it even if cooked?
These once-off social welfare payments will likely be issued before and after Christmas
What’s the point in getting up at 5am Monday to Friday when you get rewarded for doing nothing
@Mick O’K: Mate, have you actually totted up what the annual income is for someone ONLY on benefits with a council house etc? You can definitely survive but it’s not exactly a glamorous life anyone would aspire to.
@Mick O’K: You do realise non means tested one-off payments go to the wealthiest also, like michael O learys, wife gets children’s allowance as does Simon Harris, and all those Tds and senior civil servants.
Yet the marginalised are singled out by you. I have more of a problem with the waste in this country. Over a 1000 euro a week increase for tds and senior civil servants who waste tax payers money, and get rewarded as opposed to some poor person, who doesn’t work through many reasons.
@Rob Hunt: hi Rob, married couple of kids, I work my wife works, mortgage goes out on time every month, bills paid on time, running a ten year old car, tax and insurance paid on time. All that comes from our efforts in the work place. I’d like to have a dropsie before Christmas too. There are people that have never worked a day in their life, there are people on sick benefits and well able to work. If you’re able to work you should work, there is no need to sit at home all day
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Sep 30th 2024, 11:36 AM
@Colette Byrne: Simon Harris salary is about €240,000. He contributes around €84k in income tax, €9.5k in PRSI and €15.5k in USC (tax calc used, pension not included)……. I wouldn’t begrudge him getting any children’s allowance for contributing that much.
@Rob Hunt: i know plenty who have kids with the girlfriend. she gets new three bed semi D, fella moves in with them, claiming the dole. then they do gym classes or personal training on the side for cash in hand. I know of a married couple, he’s a guard and she’s a teacher. got a brand new 4 bed house for free as the girls father is a local county councilor. there’s plenty of ways to play the system.
@Mick O’K: always looking at the social welfare and not concerned at where the billions have gone that has us in debt to €230bn – doubled by this government. It’s not social welfare spends that has increased this debt for our kids to come.
@Peter McGlynn: if they’re giving out free money Peter I’d like to get some. Why should someone who gets money from the government every week be the ones getting it and not those in the work force
@Sean Parker: don’t change the subject, the fact that everyone gets it’s regardless if they need it or not. Weather it parents or husband or wife or cat. It’s not means tested, and the wealthy don’t need it.
@Colette Byrne: Anyone that works deserves credits and tax breaks, should not matter what they make or where they work. Mind you that people that earn more also contribute much more. Just because someone earns more should not mean he has to pay for all the bums out there. Those who don’t work deserve nothing (unless you are physically handicapped or over 66).
@Colette Byrne: not changing any subject nor do I disagree with your point. I just come from an area where the local was packed on ‘micky money day’ with women. Just hate the suggestion of children’s allowance being viewed as the mothers wage rather than the parents allowance to support their child.
If you choose not to work, not to contribute, even though you are physically able to, then why would you vote for a change in party if you are getting an increase in welfare payments. Their votes count as much as the worker.
@Peter J H: why can’t these people who as you said are able to work not made work for their social welfare payments? Why do we give the money away for free for no return, nothing, jot squat. If you have a physical ailment that’s fair enough but if not…….
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Sep 30th 2024, 9:11 AM
@Thomas Meaney: which costs the state more, someone on job seekers allowance or someone getting a free gaff in a new development in the likes of Howth, Blackrock, Killiney……etc because a % of new developments need to be social housing.
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Sep 30th 2024, 11:03 AM
@Peter J H: yeah I get what you’re saying but If theyre too lazy to work I don’t think they’re too bothered about politics or even reading the news. You’re overestimating their intelligence!
@Peter J H: It’s also funny that the one claiming “IRISH first!” are usually the one benefiting from welfare the most while doing peanuts for their country.
@Thomas Meaney: perhaps one day you might be let go from your place of employment and you’ll be happy to receive some help too. It doesn’t take a lot in life to find yourself at the bottom of the pile
@kendo Nagasaki: how is it slavery? They are getting paid by the tax payer for doing nothing with all sorts of freebies with it, why not make them do something? Social welfare is far too high in ireland and people get too comfortable on it. It should be much lower like in the US, Canada, UK etc, where you are pretty much in poverty.
@James King: They were lying to you. I moved to Australia in the 80s, when it was cheaper and higher paid than Ireland, and I moved back to Ireland almost 5 years ago to retire. We go back every year from Late November to January and find it way more expensive than here. We can live well here but we would be struggling a bit if we had stayed there. A lot of groceries and everyday items are close to twice the price as they are in Ireland. My daughter, granddaughter and a friend are visiting here at the moment and they find it much cheaper than Australia. They are astonished at how cheap it is to live here.
@James King: cost of living is way higher. They promise the world, but I don’t know anyone in Australia working a 4 days week they have to work, 5 days to afford to live comfortably.
Lying to you.
@Lydia Mcloughlin: Why do you think that? My kids have their own houses but in general anybody under 45 will probably never own a home. They have a similar or worse housing crisis than we have. When a house comes on the market people who can afford it bid against each other on the day it becomes available and then it usually sells on that day for way over the asking price. Also when rentals become available you can have 30 or 40 people bidding above the rental asking price and it goes to the highest bidder. As I said in my post I go back for a couple of months every year and we keep a small car there. The only thing I find cheaper there is petrol. Everything else is much more expensive and we would be struggling to live there again compared to how well we have been living here for 5 years
@David C:
This is an interesting observation. Are there any relatively new Irish immigrants to Australia who could make an observation about the observed budget differences , i. e. Taxation, Accommodation, food , living expenses, health insurance etc?
@Gerry Lamont: You are fortunate that the alternative government doesn’t get it. Less social welfare or more tax to pay for an extra ministry and a border poll.
@John Flanagan: What is the alternative? Vote for change. Change to what? SF has one agenda and that is Irish unity. It is not a bad objective but it won’t put food on the table or bring stability. Their policies are populist and unachievable.
These giveaways are to hide spending…..an analysis of the details of spending is what is needed after the budget.
Elderly care is a mess, education for children with additional needs is massively under funded and under resourced yet, we will see more money pumped into vanity project for the political parties…ones that make them look great at international stage im sure plenty of money will be found to house and support more and more aslyum seekers arriving. Anyone dare speak a word and they will be labelled as far right
I would like to ask if the HOMEHELPS will get any rise alot of people thinks we are Carers but we are not. Just like to c HomeHelps getting something because without them we r all lost they do great work.
@carmel danaher: do you mean private home helps or hse, because hse will say they don’t supply home helps only carers, and you can only help with cooking a lite meal and personal care needs.
Now they are saying you are not allowed feed a person.
Yet a vast amount of people with alziemers would need help with feeding. So no, I wouldn’t be increasing their wages, as their work loads are getting less and less.they need to speak out against these crazy changes that effect many households that have family carers who do the work for very little and when they actually get supports told they have to stay to feed their loved ones so no break at all for them. Many home helps don’t even stay their alloted time.
@Paddy Ryan: why? Like genuine question, why? You do know what happens national debt with inflation? It becomes smaller in relative terms. Why would we pay a chunk of it off now when it’s gonna be worth less in a couple of years time? It’s not clever and does nothing to improve the life of citizens here. It’s a horrendous waste of money paying a chunk of that off now and only advocated by people who think all debt is bad and are afraid of their lives of it. Improve infrastructure, more schools, more hospitals and don’t let BAM near any of them. Also raise tax bands to the 50k they promised 6 years ago and give something back to the people who actually work (including carers and pensioners) and keep this country going rather the consistent hand outs to those that don’t.
@Eoin Jackson: by that logic let’s not pay it off at all. Let’s keep borrowing money like there is no tommorow and saddle the next generations with debt they can’t afford. There is never a right time to pay off a countries debt but let’s do it when we are able to. Look at interest rates we are paying on an hourly basis
Shocking.
@Paddy Ryan: when are we borrowing money Paddy? Did we borrow money this year? Do you understand what a surplus is? You do know the service of that debt is already built in to the surplus. Like there literally is zero benefit what so ever to paying a chunk of the national debt off – absolutely none. We save a couple hundred mil of interest next year. Yipeeee!! Add it to the billions of a surplus. That money we saved is going to drastically improve the lives of citizens here at the expense of 25bn. What a smart idea. We have paid 13bn off the national debt in the last 2 years alone. Did you know that? I bet you didn’t have a notion… stay afraid of the big bad debt paddy. It’s going to get you!!
@Sheila McNulty: Giving nothing is a lot preferable to the squandering of hard earned taxpayers money. Then again, as a minimum wage paid mouthpiece for the Government, I wouldn’t expect anything but criticism from you.
I’m reading there hospitality might get there vat changed back it amazes me that these restaurant and hotels can charge what they like. But prices up with a bat of the eye. And when there is a big concert or show on. Prices rocket up. Proves one thing though. If u are a large lobbying group pressure works.
@John Flanagan: have you ever experienced a price reduction in the hospitality sector when VAT has been reduced from 13.5% to 9%? There should be no reduction in VAT for this sector on that basis alone.
@Jack Cass: no price reduction no. But when the vat went back up to 13.5% you see them raise prices by 15-25%. You know, for the vat. I inquired in a takeaway after the 13.5% came back in about the price rise and they said “vats gone back up”. I quickly said I agree with him yeah the vat went up 4.5% and the price on this menu raised 20% not 4.5%. There was no response to that. They all do it, not just a select few. Reducing vat to 9% is just giving them an excuse in 2-3 years to jack prices again when the 13.5% is restated.
Child support , energy support, welfare increase ….will not help people .
You just want votes , since 2004 governments bribe the voters in legal way ,and it works brainless keep vote for cl0₩n$
You need to focus in housing, education, health system.
I really wish adult public transport fares were reduced more, dare I say it even to the level of teens and OAP’s. Not all of us have the luxury of driving and rely on public transport to go anywhere. It does add up quite significantly every month.
USC is a penal tax that was introduced at the height of the financial crisis in 2010 by FF to help fill up a huge hole in public finances. It was meant to be a temporary but 14 yrs later it still exists! Reducing it by 1% when it should no longer exist is unacceptable!
As for €250 energy credit, if electricity bill does not amount to €250 any credit left over a 9% tax is deducted from the credit balance. Despicable! As for other benefits the gov is offering in upcoming budget it’s of zero assistance to me as I’m a home owner barely managing to meet mortgage repayments. I’m single, child free, full time healthcare worker earning under €42k, non smoker/drinker. No wonder why so many Irish people leave this hell hole as it’s unbearable to live in. Can’t wait to leave this cesspool!
@Denise Deacy: you’re rather confused. If your bill doesn’t amount to €250 then the remainder of the amount remains as a credit on your account to be used against future bills. Plus you will also benefit from increase in tax allowances, as well as pay rises agreed in public sector pay agreement, with another 1% due tomorrow.
44k 20% bracket is an insult. Veradkar promised 7 years ago this would at 50k within 5 years. At this rate it will be 3 more years before it reaches that. Another disappointing budget for the taxpayer.
Where are the substantive budget policies? We need massive investment in housing and infrastructure and to issue international tenders to bring in construction workers – another nonsense budget that will achieve nothing!
Bring back something like “laser” card for welfare payments which can be only used everywhere but in ROI no cash can be withdraw from it or small amount.
@Bliger: what? bring “back” laser cards that can only be used everywhere? I dont think they ever had them to bring them back and only using them “everywhere” really narrows it down
Jack & Paschal & FF, FG & Greens proving once again that it doesn’t pay to work hard & pay your Taxes in Ireland. Most of the measures are geared around those who don’t work or contribute, it’s sickening. No once off bonus payment before Christmas for those working & paying for it all. Young people working are leaving in droves, no hope left in Ireland, more respect for the Ukrainian’s & Immigrants than the working Irish. Massive social division & a lot of pent up anger ready to explode in Ireland.
And what does the hard working person who gets up 5am every morning and not home until 7pm get, kettle me guess taxed more? Sure at this stage it be better to get the double payment at Xmas. I’d say if we see 40 euro a month extra in our wages, wouldn’t buy you bread, milk and eggs at this rate.
USC is a penal tax that was introduced at the height of the financial crisis in December 2010 by FF to help fill up a huge hole in the public finances. It was meant to be a temporary measure. But 14 years later it still exists! Reducing it by 1% when it should no longer exist is an utter cop out.
Vulture funds bulk buying only up 5% as if it matters to them it’s an instant wright off in taxable expenses technically cost’s Vulture fund buyers nothing so the cartel continues
The VAT has to reduced down to 9. The hospitality sector has no hope unless it does. At least then it can survive the increase in min wage and sick pay. It’s has a catastrophic few years with rising costs.
@Happy Harry: Any employer { whether hospitality or otherwise} that claims it needs a government subsidy in order to ” survive the increase in minimum wage and sick pay” simply ISN’T viable to start with.
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Sep 30th 2024, 9:46 AM
@Buster Lawless: You forgot a few things…… Increases in rent, insurance, energy bills, food, drink, new pension enrollment, sick pay….etc. Minimum wage has also sky rocketed in the past number of years compared to inflation so maybe have a clue what you’re talking about before you post. It isn’t just an increase to minimum wage that’s affecting businesses…… Although I’d expect nothing less from a hard core Trump supporter
@another one? what’s going on is the semi state sec: kinda miles off topic bringing American Election into matters?? I’ll make this v simple….. There is NO ONUS on government/taxpayer to ensure every business is viable & profitable….. If business “A” needs government subsidy to make it profitable….. Let it sink & focus/ support the businesses with a future
@another one? everyone has those increases, workers have increases in health ins, and all those bills and keep you in business, by showing up every day. If the business is not viable, it’s just no viable. To many coffee shops, with crazy prices.
A salad anywhere from 10 to 16 euro. And sandwich up to 12 euro. That why they close over charging for basics.
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Sep 30th 2024, 11:12 AM
@Buster Lawless: It’s your mentality from those posts and what you spout…. If the govt is forcing pay increases (the min wages) which far outstrip inflation, if they force sick pay, if they force pension contributions well there is an owus IMO. I’m in favour of them for the worker but there has to be some sort of bedding in period and relief for the business if needed. The higher cost of everything has caused the govts VAT receipts to explode as well. It’s massive compared to pre covid. These businesses are getting hit from all angles compared to a few years ago. It’s a perfect storm, prices and costs go up for the businesses, they in turn up their prices, customers are turned off, they generate less revenue, they close. Like we’ll known and established restaurants like Brasserie sixty6.
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Sep 30th 2024, 11:21 AM
@Colette Byrne: I’m not a business owner. See previous comment why prices have gone up. It’s not 2019 anymore, you need to adjust your reality as to what’s the normal price of things now.
@another one? what’s going on is the semi state sec: look, I’ll make this as SIMPLE as I possibly can….. There’s a cafe in town ( nice place, nice staff)…. I used to stop in there regularly & a cappuccino was €4.60c……. then this new place opened just down the street ( again, a nice place with nice staff) & their yummy Cappuccino is €3.20……. whenever I’m in town & fancy a coffee which place is always packed out….. Go figure
@Happy Harry: Most of the hospitality businesses that have gone to the wall this year because the tax that they had to payback to revenue in the warehouse scheme was due to be paid back from May.Most milked it for the summer and got as much cash out too as they could.
@another one? what’s going on is the semi state sec: & with due respect DON’T become a business owner either, it’s not for everyone & there’s ZERO guarantee you’ll be successful & turn a profit
@Buster Lawless: there will never be an agreement on this. There is enormous costs now in running a restaurant. Every week some blue collar knob sitting in his office thinks of something else to torment us with to justify his job. No one one wants to work anymore. You’re constantly looking for staff. As soon as there trained (at cost) they leave and half of them are clueless anyway. HR costs are gone through the roof. It’s just not worth it anymore and that’s wrong. It’s 24/7 now and very stressful. I suggest you give it a try and see how you get on.
@Happy Harry: been there, done that, retired comfortably early 50′s……. Always lived by some simple tenets….. first & foremost was that the STAFF are the best asset of the company
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Sep 30th 2024, 3:45 PM
@Buster Lawless: well done, you can get coffee for around 2 quid in McDonald’s….. If you’re going to make things SIMPLE make the point on the topic ….. There are a lot of extra financial pressures on businesses since 2019. This is compounded by govt decisions to buy votes. Min wages is up 30% since 2019 and more expected in the budget……. Assistance is needed to help them. Especially considering the govt VAT take was 36% higher last year than 2019, and probably more this year!
@Will Q: every single house in the country uses electricity though is the point, if you use gas or oil heating for example you won’t pay an electricity bill for a while…
The entire Transport sector in all of it’s decades-long generational neglect we have free fares for under nines, clearly a milestone in the evolution of Irish services, I genuflect to the wisdom bestowed upon the Irish people by such staggering ideas…
@Thesaltyurchin: we will have thousands of 9 year olds running freely for their free buses, the green impact on mammy’s in range rovers should save us a fortune.
Oh if the bus turns up.
@Colette Byrne: Literally the entire country outside of the m50 will of course need to drive to this service, BUT i don’t wana take away too much, it is ‘good’ after all.
Micheál Martin says that the proposal for a €15 increase in social welfare was never put forward, apparently not did it ever cross his mind nor consciousness……..
The mask slips once again!
If they add 10euro per month to child benefit than all civilized and good people of Ireland will vote FG and FF. Michael Martin promised that and if not implemented than FG sneaky set him up. Absolutely disastrous move before the election to show people that such low set up is a norm for FG.
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Sep 30th 2024, 5:41 PM
Increase to threshold for higher rate…helps higher earners more, drop in 4% usc rate also helps higher earners more, as usual nothing for the middle to low income earners
I saw a video of an unfortunate women yesterday who was holding a walky-talkie to her ear. It exploded, and took away most of her face. Was that a war-crime?
@John Purcell: If the government were not so wasteful with the taxpayers’ money, we wouldn’t need such high tax rates. They are a shambles of a government
@barry williams: if u look at the comments here I’m not sure people want to pay taxes.
The issue with the public services is that it can never be changed and TD’s have no
Influence on same. Senior civil servants and the unions will never allow any efficiency projects as they all have a massive vested interest.
If you look RTE and the waste there, imagine the waste in the HSE. But u could never try and change the culture as u won’t be elected.
@John Purcell: if they all took the same approach to the HSE and collectively came together to change it someone will always be elected and the changes put into effect. This is one monster they should all want to change.
12 Euro for OAP which is 624 in a year and they think that matches inflation and Michael Martin thinks that 15 was been BANDIED about . They don’t give a Fluck about us
Why is it that every time they get enough money to do something ground breaking for Ireland as a whole the break it up into such tiny amounts that its rendered useless just so they can try to buy off a section of the population they have lost during there tenure. Also teyna buy off the gray vote again with scraps,the one cohort that doesn’t need a house in the future.
Prediction: 33% of us will condemn the budget as not generous enough, 33% will say that it’s too generous, 33% will say it’s an election budget, and 1% are too well off to notice.
these measure to “help” are for the one they fear. The common fella can feck off with very little or zero allowance or cut
1% USC is nothing where it should have been abolished
other than that the hard working people have it in the backside again…. what’s new with the same old chesnut ?
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Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 146 partners can use this purpose
Use limited data to select advertising 116 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 85 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 85 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 39 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 35 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 136 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 61 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 76 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 84 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 37 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 47 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 27 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 93 partners can use this special purpose
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 100 partners can use this special purpose
Always Active
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 73 partners can use this feature
Always Active
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 55 partners can use this feature
Always Active
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 91 partners can use this feature
Always Active
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 69 partners can use this special purpose
Always Active
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
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