FACEBOOK HAS ANNOUNCED new deals with Skype and Microsoft which will see the social network become more integrated with products from each company.

The latest version of Skype – Skype 5.0, released this week – features a new Facebook integration tool.

When signing into a Facebook account from Skype, the user’s Facebook news feed will feature in the Skype window.

People will also be able to make calls and send texts to Facebook friends through Skype.

Facebook and Bing

Facebook and Microsoft announced yesterday that Microsoft search engine Bing will be integrating more social data from Facebook into its searches.

Bing released the following video to demonstrate its “search more social” approach:

But will the Bing/Facebook deal put pressure on top search engine Google, which does not have a similar deal with Faceook?

SearchEngineLand experimented with the Bing-Facebook search and concluded that it was difficult to find ‘like’ results for the topics they most wanted friends’ advice on, suggesting the system’s usefulness is reliant on people ‘liking’ a wider variety of pages than they do currently.