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GOOGLE HAS FOLLOWED the lead of its main rival Bing by announcing it is to introduce ‘personal results’ into the results it offers for a search query.
The new features will see personalised results, based on the activity of a user’s Google+ contacts, displayed prominently on a results page.
The intention, outlined in a blog post published this afternoon, is that Google will become a search engine which “understands not only content, but also people and relationships”.
The new feature is intended to make it easier for users to find their own photographs and posts through the Google search engine.
It will also enable users to gain quicker access to their contacts’ profiles, by displaying a link to their Google+ page if the user searches for their name.
Google says the new features have been carefully organised to ensure it does not breach a user’s security, pledging that for users who are already signed into their Google accounts, search results and related data will be treated as securely as Gmail.
The service is to be rolled out to all signed-in users who use Google.com through English in the coming days.
The search is a similar function to Bing’s tie-up with Facebook, which – for some users – prioritises results based on the pages ‘Liked’ by a Facebook friend.
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They can do all they want to try and tap into that social media element but it’s never going to work. Social Networks are dead. I believe people are going to start abandoning them in droves. The fad of sharing everything we do with everyone we’ve ever met is over. It’s just a matter of time.
http://mankabros.com/blogs/chairman/2011/05/19/social-networks-are-dead/
800 million people CAN be wrong!!!
Ah now that’s a bit dramatic. Social networks don’t have to involve sharing everything we do with everyone we’ve ever met. Controlled sharing is an explicit cornerstone of Google+.
Social networks may evolve beyond the “share everything” model, but there will always be a demand for tools that allow us to connect and share things with other people.
Like or lump it Social Media is staying. Your free to join up and leave if you like. it will evolve as it has always done, more information is being shared now than ever was. Your argument is like saying email will never catch on. Unfounded.
I remember hearing a story about my sister insisting on playing the same Counting Crows CD over and over for 4 years when she was in college ’cause she felt that CD’s were a fad and would never catch on. She now has a Facebook page, and a laptop of MP3′s.
Not so sure that “social networks are dead” but would rather suggest that social network fatigue may set in this year which will result in a decline in interest in these sites.
My good friend Danny Sullivan shares some insights :) http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-107285
have your say