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The inside of the Google Dublin office. Google
Displacement
Google knocks Apple off the top spot to become the world's most valuable brand
The company is worth €116 billion, having increased in value by 40 per cent over the year.
GOOGLE IS NOW the world’s most valuable brand after knocking Apple off the top spot.
The findings, which was part of the BrandZ Top 100 Most Valuable Global Brand 2014, saw Google increase in value by 40 per cent, making it worth €116 billion.
Apple, which topped the rankings for three years, decreased in value by 20 per cent, leaving it with an value of €107 billion.
The report put this down to a growing perception that it’s no longer “redefining technology for customers,” such as a lack of new product launches which captured the imagination. Google, on the other hand
Following it was B2B company IBM, which is worth $107 billion while Microsoft, which announced its latest Surface Pro tablet yesterday, grew in value by 29 per cent to give it a value of €65 billion.
Other companies which made the top ten included McDonalds (€62 billion), Coca-Cola (€58 billion), Visa (€57 billion), AT&T (€56 billion), Marlboro (€48 billion), and Amazon (€46 billion). Facebook took the No. 21 spot, rising in value by 68 per cent to €26 billion while Twitter made its debut with a value of €10 billion, placing it at No. 71.
The top 100 companies combined are worth €2.1 trillion, the value of which increased by 49 per cent since 2008. The industries which saw the greatest increase included Apparel, cars, retail, luxury and technology.
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