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'Bin it your way' campaign stepping up efforts around country

This year ‘Bin it Your Way’ adds TV and on-pack advertising to its campaign.

Mayor Dermot Looney with members of Rathfarnham Tidy Towns
Mayor Dermot Looney with members of Rathfarnham Tidy Towns
Image: South Dublin County Council

THE GUM LITTER Taskforce (GLT) are stepping up their efforts with the ‘Bin it Your Way’ campaign which was launched last year.

This is the second year of the three-year campaign which uses “fun and energetic” ways to promote the responsible disposal of chewing gum.

According to Paul Kelly, chairman of the GLT, this year the campaign will include TV advertising as well as on-pack messaging. The campaign will also sponsor three awards in Ireland’s Tidy Towns competition.

A survey conducted at the end of the first year of the campaign showed a 28 per cent reduction in gum litter nationally.

The survey also showed a significant improvement in attitudes towards gum litter, with 92 per cent of those surveyed saying they view irresponsibly disposed of gum as litter.

Mayor of South Dublin County, Cllr Dermot Looney, said the campaign has helped deliver the anti-littering message in “a lively and creative way”.

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