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WOMEN CONTROL 58 per cent of all spending and influence 89 per cent of all purchases made by households in Ireland.
However, according to new research, 41 per cent believe they are still misunderstood by marketers and advertisers.
The people over at She Commerce want to change this and are teaching brands how to market stuff to women at a seminar in Dublin today.
The hashtag #pursepower has become popular on Twitter as marketers share some rules that should be followed when selling to the all important woman-of-the-house.
We’ve had a look at some of the facts, figures and tips emerging from the conference (via Twitter):
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