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The Harley-Davidson hearse introduced by Massey Bros. last year for motorbike lovers. Finbarr O'Rourke

People dying is a lucrative business

Massey Bros. is investing half a million euro on new premises and services across Dublin.

BUSINESS IS BOOMING for Massey Bros. funeral directors.

The third-generation family company has announced it’s expanding its business over the next five years, with an initial investment of €500,000 in new branches across Dublin.

It has also invested in a state-of-the-art mortuary facility at its Cork St premises in Dublin and opened a new branch in Blackrock, Co Dublin today.

“Massey Bros. is a growing business,” said managing director Freddie Maguire, who said the company now arranges one in four funerals in areas in which it has a presence.

“Massey Bros. has always been about serving the local community – that ethos is something that has stood the test of time for the business and is something that we replicate in all of the areas in which we have a presence.”

The company has had to be innovative in recent years, he said.

Today there is no such thing as a standard funeral.

One new service it introduced last year is a Harley-Davidson hearse for deceased motor-bike lovers – the first of its kind in Ireland.

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The company launched the hearse in response to “unprecedented demand” from the families of bikers.

The company has also installed Skype technology in some of its civil funeral spaces so mourners from abroad can view the funeral online.

Massey Bros. says it’s the only funeral director to offer an international repatriation funeral plan - for Irish people overseas who want to be buried in Ireland when they die.

These services have helped the company “reach a far wider target audience and deliver steady and consistent market share growth”, Maguire said.

Maguire said the company has “ambitious plans” to introduce new products and open a number of new branches around Dublin over the next five years, with the potential to create up to 15 new jobs.

The exact number and location of new funeral homes have yet to be decided.

Read: Ireland just got its first Harley Davidson hearse

Read: In modern Ireland, the pauper’s funeral is not a thing of the past

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