AN INVESTIGATION HAS been launched in the United States after footage emerged of a man appearing to urinate on cereal in a Kellogg’s factory.

The clip shows a man urinating onto the production line before panning around to show a Kellogg logo on a wall.

The video was uploaded to the viral video website worldstarhiphop.com on Friday.

In a statement this afternoon the president of the company’s North American operation Paul Norman said that for customers the actions of the individual in the video “violate the trust that you’ve placed in us to make food for you and your family over the past 110 years”.

A criminal investigation has been launched by the US food regulatory body the FDA and Kellogg has launched its own internal investigation.

Norman stated that the video had been recorded at the company’s plant in Memphis, Tennessee in 2014.

The company has said that the products impacted would have included Rice Krispie Treats, granola clusters, and some other puff rice treats no longer produced by the company. 

The number of affected products is thought to have been very small and all of these items will now have passed their expiration date.

“While this behaviour was disgusting and criminal, this type of situation is a food quality issue and does not present a food safety risk,” Norman went on. 

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